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2025-09-11 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Adtech faces a reset as SSPs must demonstrate real value. Publishers demand transparency, performance, and partnership over volume and empty promises. Read more. Read the full article at MarketingProfs

Category: Marketing and Advertising

LATEST NEWS

2025-09-11 08:24:59| TRENDWATCHING.COM

Ralph Lauren just leveled up its digital commerce play with Ask Ralph, a conversational AI assistant that launched this week through the brand's mobile app. Built on Microsoft's Azure OpenAI platform, the tool functions as a one-on-one stylist, interpreting natural language requests from "What should I wear to dinner with my in-laws?" to specific styling queries about pieces a customer already owns.

Category: Marketing and Advertising

2025-09-10 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Marketers say the biggest roadblock they face with regard to getting the most value out of their data is disconnected platforms, according to recent research. Read the full article at MarketingProfs

Category: Marketing and Advertising

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