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Hinge has launched Convo Starters, a generative AI tool designed to eliminate the pressure of a first message to a potential match.The hardest part of using a dating app isn't matching it's figuring out what to say. Hinge's new feature targets that moment of hesitation directly. By analyzing a match's photos and prompts, it surfaces three personalized inspiration points users can turn into their own opening message.Unlike automated scripts, the tool acts as a creative nudge, encouraging users to use their own voice to ask specific questions about a match's interests or experiences. Hinge's research found that a like paired with a comment is twice as likely to lead to a date, yet many users default to a generic "hey." Early testing indicates Convo Starters work: over a third of daters reported increased confidence reaching out, leading to more personalized interactions.TREND BITEBy reducing the cognitive load of initiating a conversation, Hinge reframes dating from performance to participation. For a Gen Z audience navigating social anxiety and choice paralysis, tools that build confidence not just connection are becoming table stakes. In this shift, Hinge looks less like a matchmaker and more like a social coach, intervening precisely where users feel friction, and where friction causes drop-off.
Category:
Marketing and Advertising
A pop-up bakery opening in Amsterdam this week moves asylum seekers out of political abstraction and into everyday work.Bakkerij van Waarde (Bakery of Value) will operate for just two days in December, selling handmade apple pies and cakes created with refugees who helped develop both the concept and recipes. The initiative, organized by refugee support organization VluchtelingenWerk Nederland, aims to demonstrate what emerges when people are given opportunities to contribute from day one rather than being forced to wait on the sidelines.The bakery addresses a stark reality: asylum seekers in the Netherlands currently face waiting periods exceeding two years before their cases are processed. During this time, they're prohibited from working, studying or meaningfully participating in society. That enforced idleness takes a toll on their health and their future prospects. Bakkerij van Waarde flips the script by showcasing the skills and value refugees bring when barriers are removed. All proceeds from cake sales will be split between VluchtelingenWerk Nederland and the Refugee Company.TREND BITEAs political rhetoric increasingly frames asylum seekers as burdens rather than contributors, Bakkerij van Waarde offers a tangible counter-narrative. The pop-up doesn't just raise funds it illustrates potential. By focusing on what refugees can create when given agency, rather than what they require when denied it, the initiative reframes the conversation from crisis management to talent recognition. For those unable to visit, the bakery offers a signature Ter Apeltaart recipe in exchange for donations, extending its reach beyond Amsterdam while maintaining its core message: when people are valued, value is created.
Category:
Marketing and Advertising
Repair platform iFixit has launched FixBot, an AI-powered diagnostic tool designed to guide users through fixing everything from appliances to vehicles.
Category:
Marketing and Advertising
Privacy-focused VPN service Proton has teamed up with streetwear label Aries to launch what they're calling the world's first VPN blanket.
Category:
Marketing and Advertising
In Argentina, Stella Artois found a workaround for one of advertising's thorniest problems: reaching consumers in spaces where paid placements aren't an option.
Category:
Marketing and Advertising