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From August 4th17th, food delivery platform Deliveroo and French pet lifestyle brand French Bandit are targeting pet owners with a limited-edition offering: customers order a meal for themselves and get a matching toy for their canine companion, free of charge. When ordering pizza from Tripletta, a sandwich from Land&Monkeys or ice cream from Mann'el Glace via the Deliveroo app, customers receive a coordinating French Bandit pet toy. The partnership responds directly to changing relationship dynamics between humans and their animal companions. According to recent IPSOS research, 69% of French consumers now consider their pets to be full-fledged family members, and more than half enjoy giving them gifts on birthdays or holidays. TREND BITE Pets have graduated from simple companionship to meaningful social relationships. While pet brands have long capitalized on this trend, we're now seeing the wider experience economy extend to include four-legged family members. Utility clearly isn't the focus of a meal-toy combo for dogs and their people it's about sharing a moment, a treat, a ritual. Three other reasons this campaign isn't as fluffy as it seems: Deliveroo × French Bandit's partnership taps into a desire for playful, Instagrammable micro-moments (perfect for amplifying both brands) The campaign shifts food delivery from a transactional moment to an emotional experience: convenience meets connection At the height of summer, urban routines can slow down, and emotions can run high (heat, loneliness, etc.), making it an ideal time for a whimsical mood booster in the shape of pizza and a squeaky toy
Category:
Marketing and Advertising
Just one in four Audi drivers consult their vehicle's manual, so it's no wonder customers are oblivious about many of their car's functions. Addressing this disconnect, Audi has launched Audi Reader, a new feature in its app that uses computer vision to transform how drivers interact with their vehicles. Developed in collaboration with Ogilvy Barcelona and vision tech startup Roboflow, the system was trained on over 10,000 images captured from 27 current Audi models, with each component meticulously tagged and linked to information from the manual.Drivers simply point their smartphone camera at any part of their Audi, a dashboard control, warning light or cabin element, and the app instantly identifies the component and provides clear information about its function. Beyond explaining features, the app also allows users to chat with their after-sales advisor, request workshop appointments or call for roadside assistance.
Category:
Marketing and Advertising
When the beat drops, shouldn't everyone be able to feel it? Brazilian network provider TIM has launched TIM Vibe, an innovative feature that converts audio into vibrations, giving deaf and hard-of-hearing users a new way to enjoy music. The functionality, available for free through the Meu TIM app, transforms sound waves from songs and concerts into mobile phone vibrations, creating a more immersive musical experience for those with hearing impairments.Developed in partnership with FBDSDF and Instituto Som Da Vida organizations focused on expanding access and inclusion TIM Vibe demonstrates how existing smartphone technology can be repurposed to integrate accessibility directly into an everyday tool rather than requiring specialized equipment.TREND BITETIM's innovation taps into a fundamental truth: music isn't just about sound but about connection, emotion and shared cultural moments. Consumers, especially younger generations, increasingly expect brands to design for empathy and belonging, not just utility. The distinction is subtle but significant shifting from "you can use this" to "this was designed with your complete experience in mind."
Category:
Marketing and Advertising
Irish B Corp Riley has unveiled a period care hotel kit that addresses a long-overlooked element of hospitality service. The brand's kits provide hotel guests with high-quality organic period essentials, eliminating the need for emergency pharmacy trips or potentially uncomfortable requests to front desk staff.Packaged discreetly yet stylishly, the kits aim to make menstrual care as standard as shampoo or shower caps in hotel rooms. The included pads and tampons are made from 100% GOTS-certified organic cotton, ensuring they're free from chlorine bleach, pesticides, toxins and other harmful chemicals. Riley says it's already garnering positive feedback from both hotels and guests.TREND BITEThe hospitality industry's slow adoption of period care as a standard room amenity highlights a persistent gender-based blind spot. While hotels routinely supply items used by a minority of guests (shoe horns, sewing kits), they've largely overlooked essential products needed by roughly half their clientele during menstruation. Riley's solution taps into growing expectations for inclusive design that considers all human needs a fundamental expression of genuine hospitality. As consumers increasingly support brands that address real human experiences, expect more companies to fill similar gaps that, in retrospect, seem too shockingly obvious to have been overlooked for so long.
Category:
Marketing and Advertising
A new mobile game aims to combat declining physical activity among Dutch adolescents by transforming real-world steps into in-game racing power. Lawa, described by its creators as "Mario Kart meets Strava," converts everyday walking into competitive gaming currency, enabling users to race against friends and collect power-ups to gain advantages.Major Dutch brands including Hema, Burgers' Zoo and Diergaarde Blijdorp have already partnered with the platform to create branded tournaments where participants virtually race through environments like a zoo, with winners receiving physical or digital rewards. Targeting users between 11 and 25 years old, Lawa operates without subscriptions, advertisements or in-app purchases. Its business model relies entirely on brand activations integrated into the gaming experience.Developed by Snijder and Bram Krikke, the free app arrives amid concerning statistics that 50% of Dutch adolescents fail to meet their recommended daily hour of physical activity, increasing their risk of detrimental health outcomes and poorer performance at school and work.TREND BITEMental wellbeing is becoming the new KPI for youth-focused products, with gamified fitness solutions gaining traction. Lawa's approach exemplifies how the "play economy" is merging with wellness, framing healthy behaviors as fun competition rather than another must-do. The game's model of "movement as micro-motivation" builds on lessons from successful predecessors like Pokémon GO, but adds the powerful social component of peer competition. What health behaviors could your brand transform through gamification and positive social pressure?
Category:
Marketing and Advertising