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The new Stress G Harmonizer mist, launched through Shisheido's innovation program Fibona, addresses an overlooked aspect of stress: the specific odor emitted by skin during moments of tension. The company discovered that psychological stress triggers the release of distinctive volatile compounds through skin gas. Its research suggests these stress-related emissions create a feedback loop, potentially exacerbating the user's psychological state. The mist uses fragrances to gently neutralize those stress markers and interrupt the cycle.
Category:
Marketing and Advertising
A Berlin-based startup is preparing to shake up travel within Europe. Nox, founded by railway enthusiast Thibault Constant and former FlixTrain co-launcher Janek Smalla, plans to launch night train services in 2027 featuring exclusively private compartments or rooms, as the brand refers to them at flight-competitive prices across 35 European routes.The train's accommodation design is a departure from traditional sleeper configurations. Each room will feature two-meter beds, dedicated seating areas with tables, full standing height and integrated luggage storage. Premium options include double beds and panoramic window configurations. Nox claims this layout enables higher passenger density, creating the efficiency needed for competitive pricing, with single rooms starting at EUR 79 and double rooms at EUR 149.Constant brings credibility to the venture through his Simply Railway social media presence, where he has documented over 400 train journeys to half a million followers. His co-founder Smalla contributed to FlixTrain's European expansion and previously led Bolt's German ridesharing operations.TREND BITENox's proposition taps into evolving expectations around sustainable consumption the desire for environmentally responsible choices that not only don't compromise on comfort or convenience, but actually offer a better experience. No waiting in airport queues, no cramped seats on planes or shared compartments on trains.
Category:
Marketing and Advertising
A Brazilian beauty giant has transformed a familiar product its widely circulated catalog into a health screening device. Natura embedded an olfactory test featuring distinctive scents like cheese, mothballs and bacon alongside a 20-question assessment to help detect early signs of neurodegenerative diseases. The loss or alteration of sense of smell can precede more noticeable symptoms of conditions like Parkinson's and Alzheimer's by years, yet the WHO reports only 10% of cases are diagnosed, with women comprising approximately 70% of patients.People who notice smell perception changes through the catalog test can access more comprehensive screening through a partnership with NoAr Health, utilizing digital technology that combines olfactory and cognitive assessments at local public health units. This private approach to public health leverages Natura's massive distribution network. Since the catalog is sent to approximately 4 million consultants, with each copy passing through 10-30 women's hands, it has the potential to significantly impact early detection rates. The program was developed by Africa Creative and is initially rolling out as a pilot in Minas Gerais, one of Brazil's largest states.
Category:
Marketing and Advertising
Irish whiskey brand Jameson has launched a limited-edition Black Barrel Gift Box that transforms personal messages into bespoke songs using artificial intelligence. The Father's Day offering includes a QR code that unlocks an AI-powered tool. Gift-givers can input a personal message, select a music genre and receive a fully customized song in return.Developed by Impero, this is Jameson's first foray into AI-powered personalization. Beatriz Zambrano, who came up with the idea, explains: "We didn't want to make another campaign about fictional people giving gifts to other fictional people. We wanted to make something real. This is a way to bottle that, literally." Special edition bottles are available through Amazon UK and select O'Briens stores in Ireland, retailing for GBP 39.65 and EUR 38.00.TREND BITEJameson's campaign taps into a consumer appetite for hyper-personalized experiences, particularly in the gifting space where emotional connection drives purchase decisions. As generative AI lowers barriers to creative output, brands are discovering new ways to help people articulate emotions they might struggle to express themselves. Jameson's AI songwriter joins a growing category of tools that transform basic inputs into sophisticated responses, essentially serving as emotional amplifiers.
Category:
Marketing and Advertising
Brazil's public IT company Dataprev has partnered with DrumWave to create individual data savings accounts that let citizens control and monetize their digital data. The initiative, unveiled at Web Summit Rio, aims to transform personal data into economic assets with monetization potential.As reported by Rest of World, "The 'dWallet' allows users to deposit the data generated by their daily activities into a 'data savings account.' After a user accepts a company's offer on their data, payment is cashed in the data wallet, and can be immediately moved to a bank account."The initiative seeks to establish complete transparency about data use, enable population-wide participation in the AI economy and generate wealth for citizens through compound returns on their data's worth. Dataprev President Rodrigo Assumpço calls it a step toward digital equity by recognizing the intrinsic value of people's data. Brazil is currently rolling out a pilot to test dWallet in real-world scenarios.TREND BITEBrazil's dWallet could shift the digital economy from data privacy as protection to data property as empowerment. People increasingly expect not just privacy but their cut of the economic upside of data-fueled technologies. The model could transform personal data into dividend-paying assets, similar to streaming royalties for artists.
Category:
Marketing and Advertising