The new Stress G Harmonizer mist, launched through Shisheido's innovation program Fibona, addresses an overlooked aspect of stress: the specific odor emitted by skin during moments of tension. The company discovered that psychological stress triggers the release of distinctive volatile compounds through skin gas. Its research suggests these stress-related emissions create a feedback loop, potentially exacerbating the user's psychological state. The mist uses fragrances to gently neutralize those stress markers and interrupt the cycle.
This infographic compares the global Web traffic for the top 10 search engines with the global Web traffic of the top 10 AI chatbots, and it looks at year-over-year changes in total visits. Read the full article at MarketingProfs
Learn how the Image Processing Maturity Model helps brands evolve from basic image resizing to AI-powered dynamic optimization for better performance and engagement. Read more. Read the full article at MarketingProfs
A Berlin-based startup is preparing to shake up travel within Europe. Nox, founded by railway enthusiast Thibault Constant and former FlixTrain co-launcher Janek Smalla, plans to launch night train services in 2027 featuring exclusively private compartments or rooms, as the brand refers to them at flight-competitive prices across 35 European routes.The train's accommodation design is a departure from traditional sleeper configurations. Each room will feature two-meter beds, dedicated seating areas with tables, full standing height and integrated luggage storage. Premium options include double beds and panoramic window configurations. Nox claims this layout enables higher passenger density, creating the efficiency needed for competitive pricing, with single rooms starting at EUR 79 and double rooms at EUR 149.Constant brings credibility to the venture through his Simply Railway social media presence, where he has documented over 400 train journeys to half a million followers. His co-founder Smalla contributed to FlixTrain's European expansion and previously led Bolt's German ridesharing operations.TREND BITENox's proposition taps into evolving expectations around sustainable consumption the desire for environmentally responsible choices that not only don't compromise on comfort or convenience, but actually offer a better experience. No waiting in airport queues, no cramped seats on planes or shared compartments on trains.
Despite the availability of other tools like messaging, email is Gen Z's top choice for workplace communication, according to recent research. Read the full article at MarketingProfs
Discover how to boost your team's creativity with real-world tactics like reframing challenges and gamifying ideation sessions. Read more. Read the full article at MarketingProfs
A Brazilian beauty giant has transformed a familiar product its widely circulated catalog into a health screening device. Natura embedded an olfactory test featuring distinctive scents like cheese, mothballs and bacon alongside a 20-question assessment to help detect early signs of neurodegenerative diseases. The loss or alteration of sense of smell can precede more noticeable symptoms of conditions like Parkinson's and Alzheimer's by years, yet the WHO reports only 10% of cases are diagnosed, with women comprising approximately 70% of patients.People who notice smell perception changes through the catalog test can access more comprehensive screening through a partnership with NoAr Health, utilizing digital technology that combines olfactory and cognitive assessments at local public health units. This private approach to public health leverages Natura's massive distribution network. Since the catalog is sent to approximately 4 million consultants, with each copy passing through 10-30 women's hands, it has the potential to significantly impact early detection rates. The program was developed by Africa Creative and is initially rolling out as a pilot in Minas Gerais, one of Brazil's largest states.
Which B2B brands have the highest brand value in 2025? Which have the strongest perceived brand equity? To find out, researchers analyzed the value and strength of thousands of B2B brands.
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This infographic looks at the top pipeline growth challenges facing B2B marketers, six common characteristics of high-performing revenue marketing teams, and other key insights from a recent research report. Read the full article at MarketingProfs
