From August 4th17th, food delivery platform Deliveroo and French pet lifestyle brand French Bandit are
targeting pet owners with a limited-edition offering: customers order a meal for themselves and get a matching toy for their canine companion, free of charge. When ordering pizza from Tripletta, a sandwich from Land&Monkeys or ice cream from Mann'el Glace via the Deliveroo app, customers receive a coordinating French Bandit pet toy.
The partnership responds directly to changing relationship dynamics between humans and their animal companions. According to recent IPSOS research, 69% of French consumers now consider their pets to be full-fledged family members, and more than half enjoy giving them gifts on birthdays or holidays.
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Pets have graduated from simple companionship to meaningful social relationships. While pet brands have long capitalized on this trend, we're now seeing the wider experience economy extend to include four-legged family members. Utility clearly isn't the focus of a meal-toy combo for dogs and their people it's about sharing a moment, a treat, a ritual.
Three other reasons this campaign isn't as fluffy as it seems:
Deliveroo × French Bandit's partnership taps into a desire for playful, Instagrammable micro-moments (perfect for amplifying both brands)
The campaign shifts food delivery from a transactional moment to an emotional experience: convenience meets connection
At the height of summer, urban routines can slow down, and emotions can run high (heat, loneliness, etc.), making it an ideal time for a whimsical mood booster in the shape of pizza and a squeaky toy
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Irish B Corp Riley has unveiled a period care hotel kit that addresses a long-overlooked element of hospitality service. The brand's kits provide hotel guests with high-quality organic period essentials, eliminating the need for emergency pharmacy trips or potentially uncomfortable requests to front desk staff.Packaged discreetly yet stylishly, the kits aim to make menstrual care as standard as shampoo or shower caps in hotel rooms. The included pads and tampons are made from 100% GOTS-certified organic cotton, ensuring they're free from chlorine bleach, pesticides, toxins and other harmful chemicals. Riley says it's already garnering positive feedback from both hotels and guests.TREND BITEThe hospitality industry's slow adoption of period care as a standard room amenity highlights a persistent gender-based blind spot. While hotels routinely supply items used by a minority of guests (shoe horns, sewing kits), they've largely overlooked essential products needed by roughly half their clientele during menstruation. Riley's solution taps into growing expectations for inclusive design that considers all human needs a fundamental expression of genuine hospitality. As consumers increasingly support brands that address real human experiences, expect more companies to fill similar gaps that, in retrospect, seem too shockingly obvious to have been overlooked for so long.
