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Ralph Lauren just leveled up its digital commerce play with Ask Ralph, a conversational AI assistant that launched this week through the brand's mobile app. Built on Microsoft's Azure OpenAI platform, the tool functions as a one-on-one stylist, interpreting natural language requests from "What should I wear to dinner with my in-laws?" to specific styling queries about pieces a customer already owns.
Category:
Marketing and Advertising
Marketers say the biggest roadblock they face with regard to getting the most value out of their data is disconnected platforms, according to recent research. Read the full article at MarketingProfs
Category:
Marketing and Advertising
B2B buyers face complex decisions and long cycles. Education-led marketing builds trust by offering clarity, insight, and real value. Position your brand as a trusted guide. Read more. Read the full article at MarketingProfs
Category:
Marketing and Advertising
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