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Account manager and project manager roles both differ and converge. Discover where responsibilities overlap and how aligning roles can improve communication, clarity, and results. Read more. Read the full article at MarketingProfs
Category:
Marketing and Advertising
CMOs and CEOs at enterprise companies are increasingly disconnected over the definition of marketing, comfort with modern marketing, and measuring marketing impact, according to recent research. Read the full article at MarketingProfs
Category:
Marketing and Advertising
Explore how to navigate longer, complex B2B buyer journeys and improve revenue through Sales and Marketing alignment, data-driven insights, and regional strategies. Read more. Read the full article at MarketingProfs
Category:
Marketing and Advertising
LinkedIn can be a powerful tool for creatives to attract new job opportunities, showcase interesting work, and grow audiences. Read the full article at MarketingProfs
Category:
Marketing and Advertising
People age 18-24 are now using generative AI tools, such as ChatGPT, nearly as often as Google to search for information, according to recent research. Read the full article at MarketingProfs
Category:
Marketing and Advertising