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AI-powered workflows are transforming marketing operations into strategic leaders who architect systems, govern data, and turn strategy into execution at scale. Read more. Read the full article at MarketingProfs
Category:
Marketing and Advertising
AI-driven creative helps B2B advertisers move beyond vanity metrics to measurable business impact, using generative insights, predictive modeling, and dynamic optimization to drive pipeline and revenue. Read more. Read the full article at MarketingProfs
Category:
Marketing and Advertising
Did you know that 94% of marketers say they're already using AI in their workflows? Or how about that 86% of sales teams say they see a positive return within a year of adopting AI-powered tools? Read the full article at MarketingProfs
Category:
Marketing and Advertising
When every channel claims credit, measurement breaks down. Discover three practical ways to audit attribution and MMM tools, verify causality, and make more confident marketing decisions. Read more. Read the full article at MarketingProfs
Category:
Marketing and Advertising
What triggers B2B buyers to issue an RFP? Do buyers usually go into the RFP process already favoring a vendor? To find out, researchers surveyed 350 B2B buyers involved in vendor selection. Read the full article at MarketingProfs
Category:
Marketing and Advertising