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Leaders at professional services firms say relationship-based approaches, such as referrals and networking, are the most effective marketing approaches for generating new business, according to recent research. Read the full article at MarketingProfs
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Marketing and Advertising
Belgian soccer club La Royale Union Saint-Gilloise is tackling climate change one jersey at a time. Under its "Union Inspires" umbrella, the club has committed to keeping one of its three shirts for two consecutive seasons, breaking with the industry norm of annual kit refreshes. This practical step acknowledges the textile industry's substantial environmental footprint, responsible for 8-10% of global greenhouse gas emissions.While most soccer clubs capitalize on the commercial opportunity of new kit launches every year, Union is consciously sacrificing potential merchandise revenue to minimize waste and reduce its ecological impact. The approach represents a growing awareness within sports organizations that sustainability efforts must extend beyond symbolic gestures to meaningful operational changes.
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Marketing and Advertising
Grammarly's newly launched AI Grader represents a shift in how students receive feedback on their academic work. The specialized tool delivers tailored feedback on a student's writing before they submit their work to their actual instructor. By analyzing assignment details and course information, plus drawing from publicly available instructor information, the AI Grader offers students estimated grades and specific improvement suggestions, effectively creating a pre-submission review process that was previously unavailable at scale.The technology arrives at a critical moment in education's relationship with AI, as students navigate how to use artificial intelligence thoughtfully while ensuring they're building genuine skills. According to Grammarly, the tool is designed to enhance capabilities without undermining learning, acting as a partner that guides students to produce better work. For example, a business student writing a market analysis report could draft their findings, gather and cite appropriate sources, and then activate the AI Grader to evaluate their work against a specific course rubric they've uploaded.TREND BITETools like AI Grader are as much about anxiety management as they are about productivity gains. Students don't just want better writing; they want the confidence that comes from previewing how their work will be judged. As AI increasingly becomes embedded in our daily lives, expect more tools that don't just help complete tasks faster but actually de-risk people's interactions with an unpredictable world, packaging predictability and control as their core value proposition. Instead of eliminating stress entirely (that's impossible), successful products and services will transform anxiety into something more productive. Think "confidence-as-a-service."
Category:
Marketing and Advertising
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