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Catch up on select AI news and developments from the past week or so. Stay in the know. Read the full article at MarketingProfs
Category:
Marketing and Advertising
Mattel's UNO is shuffling the deck on traditional game nights with the launch of UNO Social Clubs, bringing the classic card game into a nightlife experience. The initiative kicked off in Las Vegas in an UNO-themed suite at the Palms Casino Resort, complete with game tables, a private bowling alley and a personal game host.Starting in August, UNO Social Clubs will appear in bars in Los Angeles, New York City, Chicago, Atlanta and Austin, featuring tournament-style play and UNO-themed drink menus. At each location, players can try out new game variants like UNO Golf, UNO Teams and UNO Show 'em No Mercy. "We created UNO Social Clubs to reimagine what game night can be bringing people together for real-world fun, connection, and a bit of friendly competition," said Ray Adler, Vice President and Global Head of Games at Mattel.
Category:
Marketing and Advertising
This infographic explores a "clarity gap" in which effective B2B marketing execution is being hampered by misconceptions in four key areas: intent, activity, lead growth, and campaign volume. Read the full article at MarketingProfs
Category:
Marketing and Advertising
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