 |
|
|
|||||
B2B marketers are hitting a wall with digital-only ABM. Out-of-home ads provide a fresh, measurable channel for breaking through. Read more. Read the full article at MarketingProfs
Category:
Marketing and Advertising
Launched to coincide with UV Safety Awareness Month, the SPF Truth Booth from Haut.AI allows users to visualize the long-term impact of consistent sunscreen application on their skin. The interactive tool, powered by the company's proprietary SkinGPT technology, generates side-by-side simulations showing how a person's skin might age over the next decade, with and without daily sun protection.Unlike typical aging filters or generic visualization apps, the SPF Truth Booth is claimed to create projections based on validated dermatological research. The system analyzes individual skin features, including texture, pigmentation and elasticity, to generate personalized aging simulations that reflect both general aging patterns and the user's unique characteristics. This science-first approach arrives at a pivotal moment, as market research firm Circana reports that 87% of younger skincare consumers now prioritize proof of performance over influencer endorsements. Alongside the visualization tool, Tallinn-based Haut.AI is releasing its review of 100 popular facial sunscreens, ranking them on UV coverage, skin benefits, formula stability, environmental safety and filter types.TREND BITEHumans struggle with future-self continuity the ability to connect with and make decisions that benefit our future selves. This psychological disconnect explains why many people understand the importance of sunscreen but still skip daily application. AI visualization tools like Haut.AI's SPF Truth Booth bridge that gap by transforming distant benefits into concrete, personalized outcomes. Similar approaches are emerging across industries, from financial services using AI to show retirement scenarios to fitness platforms visualizing long-term health trajectories. These tools don't just educate; they create emotional connections between present actions and future outcomes. As generative AI becomes more sophisticated, brands have unprecedented opportunities to help consumers overcome psychological barriers to beneficial long-term behaviors turning abstract notions into visible futures worth investing in today.
Category:
Marketing and Advertising
This summer, IKEA is transforming a section of Paris's Seine riverbank into an open-air reading room. Installed just steps away from the National Library of France, the Billyothque a nod to the brand's iconic shelving system will offer passersby a chance to read, borrow and donate books. For those unsure of which title to pick, advisors will be on hand to provide recommendations. Created in partnership with publishing house Le Livre de Poche, the pop-up library will run from July 22nd to 27th at the Port de la Gare in the 13th arrondissement. After the activation, remaining books will be collected and redistributed by Bibliothques Sans Frontires, extending the initiative's impact beyond its temporary home.TREND BITEThe Billyothque taps into a resurgence of analog experiences. As city dwellers seek meaningful shared moments, brands are finding creative ways to facilitate connection through physical touchpoints that promote slowness and serendipity. By transforming a public space into a cultural commons, IKEA positions itself not as a mere retailer but as an enabler of accessible experiences. It's meeting people where they are outdoors, potentially unhurried and offline.
Category:
Marketing and Advertising
All news |
||||||||||||||||||
|
||||||||||||||||||