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Blizzard Entertainment has finally launched player housing in World of Warcraft (a feature its community had been requesting for decades), and Zillow is jumping in with a playful crossover. Zillow for Warcraft is a custom microsite that lets anyone browse a curated collection of in-game homes from the fantasy realm of Azeroth, complete with 3D tours and aerial-style visuals modeled on Zillow's real-world tools. Listings range from Stormwind townhouses to Horde-influenced bungalows, and the site will continue adding player-created homes over time.For Blizzard, the partnership lends its new housing feature cultural legitimacy beyond the gaming bubble. For Zillow, it's an entry point into one of the most loyal digital communities on earth, arriving at the precise moment players are most excited about making a space their own. The meaning transfer runs both ways: World of Warcraft channels its fandom's creative energy toward Zillow, while Zillow confers "home legitimacy" on virtual housing. If Zillow becomes synonymous with envisioning your future home whether that home is suburban, urban, or virtual the brand equity compounds across realities.TREND BITEAs the boundaries between physical and digital worlds dissolve, people are increasingly eager to play at the seams, exploring moments where the real and the imagined overlap. This collaboration works because it invites exactly that kind of play: browsing fantasy homes with real-world tools, treating a digital realm with the same aspirational energy usually reserved for Sunday afternoon Zillow scrolling. The takeaway for other brands? Don't just parachute into fantasy spaces. Instead, consider crafting singular moments that have one foot in the real and one in the constructed experiences that feel native to both worlds and forced in neither.
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Marketing and Advertising
Formula 1 has been receiving star treatment from Apple for awhile, and now the racing series will literally be getting even bigger. Apple is partnering with IMAX to show five races from the 2026 season. The Miami Grand Prix on May 3, the Monaco Grand Prix on June 7, the British Grand Prix on July 5, the Italian Grand Prix on September 6 and the United States Grand Prix on October 25 will be aired live at select IMAX theaters in the US. Apple landed a five-year deal for the US broadcast rights to Formula 1 last fall and there's already a dedicated channel for the car races on Apple TV ahead of the season's start. It also got the rights for a splashy feature film about the racing league, which amassed more than $630 million at the global box office, including with some IMAX screenings. It's unclear if IMAX will be paying to host more live F1 races at its theaters in future years, but it should be a fun way for fans to get the most immersive experience possible short of actually attending the racetrack.This article originally appeared on Engadget at https://www.engadget.com/entertainment/apple-inks-deal-for-imax-screenings-of-live-formula-1-races-234003582.html?src=rss
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Marketing and Advertising
Meta is formally sectioning off Horizon Worlds, the closest thing it has to a metaverse, from its Quest VR platform, according to a new blog post from Samantha Ryan, Meta's VP of Content, Reality Labs. While the decision runs counter to Meta's original plan to own an immersive virtual world that could serve as the future home for all online interaction, it fits with the recent cuts it made to its costly Reality Labs division, and Mark Zuckerberg's public commitment to focus the company on AI hardware like smart glasses going forward. "Were explicitly separating our Quest VR platform from our Worlds platform in order to create more space for both products to grow," Ryan writes in the blog post. "Were doubling down on the VR developer ecosystem while shifting the focus of Worlds to be almost exclusively mobile. By breaking things down into two distinct platforms, well be better able to clearly focus on each."Meta has been developing mobile and web versions of Horizon Worlds in parallel with its VR app since at least 2023. Switching Worlds to being a mobile-first software platform isn't good for VR diehards, but it does make it a more natural competitor to something like Roblox or Fortnite, which also offer user-created and monetizable worlds and games. It's also a business Meta believes it can more easily scale because of its ability to connect games to "billions of people on the worlds biggest social networks."While Meta shuttered several of its own VR game studios earlier this year, it still wants to support third-party developers publishing games on its platform. The company says new monetization tools, better discoverability, a "Deals" tab and more ways for developers to talk to their customers should help make a difference. Maintaining the Quest's library of games could also be critical going forward. Business Insider reported in December 2025 that Meta was working on a gaming-focused Quest headset, and Meta CTO Andrew Bosworth confirmed earlier this February that the company still had multiple Quest devices on its roadmap.This article originally appeared on Engadget at https://www.engadget.com/ar-vr/metas-metaverse-is-going-mobile-first-233030532.html?src=rss
Category:
Marketing and Advertising
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