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Toy Fair 2026 just wrapped earlier this week and while I would have liked to spend even more time there, I have my own kids (and all their toys and trinkets) to look after. That said, there were a ton of cool new products on display at the Javits Center in New York City that set the stage for the rest of the year, so here's a quick look at some of the most interesting releases from the largest toy show in the Western Hemisphere. Transformers: The Movie 40th anniversary figures ($28 to $60)To celebrate the 40th anniversary of Transformers: The Movie, Hasbro is launching an apology tour to make up for traumatizing theatergoers with the death of the most beloved Autobot back in 1986. To kick things off, Hasbro is releasing a handful of new figures alongside re-releases for some popular bots including Astrotrain, Skywarp, Snarl and Shockwave. I want to give a special shout-out to the model for Kranix, which looks incredibly accurate, as if he just leapt off the movie screen. And even though his duck-billed spaceship alt-mode might look a bit awkward, I wouldn't have it any other way. The crown jewel of the line might be a near-life-size version of The Matrix of Leadership, which measures more than 15 inches wide and even plays Stan Bush's iconic song "The Touch" with the push of a button. Unfortunately, the appeal of the Matrix is so powerful that it's already sold out, including at third-party retailers like Big Bad Toy Store, which thankfully is still taking pre-orders for the rest of the lineup after the initial stock from Hasbro dried up.F1 Hot WheelsA collection of some of the new F1 Hot Wheels cars for 2026. Sam Rutherford for EngadgetHot Wheels has big plans for 2026 including a new line of Pantone-colored cars, Brick Shop models like the Elite Series Aston Martin (which comes with its own 1:64 scale car) and a Monster Truck Mutant Chaos set with actual slime. However, I'd argue the company's new F1 offerings are the cream of the crop. Not only are there a bunch of incredibly detailed 1:64 scale racecars with metal bodies, real rubber tires and accurate livery for all the big teams, there's also a new Downhill Circuit Race course that comes with three official vehicles (Mercedes, Haas and Ferrari) featuring multiple levels and the ability to overtake or crash into other cars. If you're like a lot of Americans who have recently fallen down the F1 rabbit hole due to Netflix's Drive to Survive, these new officially licensed miniatures are sure to hit the spot. The first five-pack set of cars is available now, with more arriving later this spring before the Downhill Circuit Race course drives by sometime this fall. Lego Star Wars with Smart Bricks ($40 to $160)Darth Vader's TIE fighter is an all-in-one set, which means it comes included with one of Lego's Smart Bricks, which isn't true for every kit. LegoWe've been eagerly awaiting the first batch of playsets featuring Lego's nifty Smart Brick after it debuted at CES. But now that the company has detailed eight new sets featuring its latest innovation, we're even more intrigued. For me, the three standout kits are the Millennium Falcon, Luke's Red Five X-Wing and Darth Vader's TIE fighter because acting out the Death Star trench run complete with reactive lights and sounds will never get old. I also have a soft spot for the Ewok minifigs that come with the AT-ST set. Alternatively, the Mos Eisley Cantina kit seems like a great way to highlight the smart brick's ability to play music or kick out some rowdy droids. The one thing to look out for, though, is the tag on the set that says whether it's Smart Play compatible or if it's an all-in-one set, because the former will need Smart Bricks from other kits to deliver Lego's newfound interactivity. Pre-orders for these are live now, with sets slated to ship on March 1. All the new K-pop Demon Hunters toysThe HUNTR/X Battle Rumi Deluxe Fashion Doll (right) might be my favorite of the bunch. Sam Rutherford for EngadgetRumi, Mira and Zoey may have been the biggest breakout stars of 2025 and Mattel is looking to keep that momentum going with a ton of new toys and figures for everyone's favorite demon hunters. There are three new singing dolls that can belt out the trio's hit "Golden" at the touch of a button and a deluxe figure of Rumi complete with her Four Tiger Sword. There are also a ton of other dolls and miniatures showcasing HUNTR/X, the Saja Boys and more. The one downside is that these products aren't coming out until the fall, so you'll have to tide yourself over with other K-pop-themed products for now. Hatchin' Yoshi ($50)If Rosalina isn't careful, Yoshi will become the biggest draw of the new Mario movie. Spin MastersYoshi seems poised to steal the spotlight from Rosalina in the upcoming Super Mario Galaxy Movie and this release from Spin Masters is only reinforcing the lovable green dino's aura. From inside his shell, Yoshi can burst out with his signature yell. After that, you can pat his nose to make his eyes light up or get him to rock when he's really happy. But if you want one, you're going to have to be vigilant. Pre-orders are already sold out, so you'll need to keep a close eye on retailers like Walmart when he officially goes on sale on February 20. Thames and Kosmos SolarFlowersNot only do the SolarFlowers look great, they're educational too. Thames & KosmosTechnically, these went on sale last month, but Thames & Kosmos' SolarFlowers caught my eye again at Toy Fair due to their combination of art and science. Available in four different styles, each kit features a model that you can build yourself or with your kids (recommended age 8+) that turns into a lasting showpiece. After putting the kinetic sculpture together, you can connect the included solar panel to bring the whole kit to life (no batteries required) and make the flowers spin for perpetual entertainment. Honorable mentionsUpcoming Masters of the Universe figuresSome upcoming figures from Mattel's line of Masters of the Universe figures. Sam Rutherford for EngadgetAs someone who grew up during the 80s and 90s, I'm trying to be optimistic about He-Man's return to the big screen later this summer and Mattel's new line of figures is certainly helping. To help prime people for the movie, there's a big range of upcoming toys highlighting He-Man, Skeletor, Battle Cat and more, all of which I would have absolutely loved as a kid. Those will be available later this spring.Fisher-Price Super Mario Little People collectionJust look how cute these are. Sam Rutherford for EngadgetIt's hard to gauge the excitement of toys aimed at one-year-olds when they can't read or get into Toy Fair. But as the parent of a toddler, I adore the partnership between Fisher-Price and Nintendo that has resulted in a line of Mario-themed Little People. All the big names are here, including Peach, Luigi and Bowser and there's even a couple of super cute playsets to go with them. But perhaps the best part is that a six-pack of figures and Bower's Airship costs under $25, which means your kid could be in for hours of fun without you spending a ton of money. This article originally appeared on Engadget at https://www.engadget.com/entertainment/here-are-my-favorite-things-from-toy-fair-2026-183356720.html?src=rss
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Marketing and Advertising
Ring CEO Jamie Siminoff has indicated that the company's controversial Search Party feature might not always be just for lost dogs, according to emails obtained by 404 Media. A creepy surveillance tool being used to surveil. Who could have predicted that? "I believe that the foundation we created with Search Party, first for finding dogs, will end up becoming one of the most important pieces of tech and innovation to truly unlock the impact of our mission," Siminoff wrote in an email to staffers. "You can now see a future where we are able to zero out crime in neighborhoods. So many things to do to get there but for the first time ever we have the chance to fully complete what we started." The Ring<->Flock partnership is even worse than imagined, it was setup to be a AI powered mass surveillance system from the start. See this email from the Ring Founder, Jamie Siminoff (https://t.co/kLbZdR6Is1) pic.twitter.com/W9TFQpriRh Maricopa County Libertarian Party (@LPMaricopa) February 18, 2026 The words "zero out crime in neighborhoods" are particularly troubling. It is, however, worth noting that this is just an email and doesn't necessarily indicate a plan by the company. Siminoff wrote the email back in October when Search Party first launched, which was months before the public backlash started. He did end the thread by noting he couldn't "wait to show everyone else all the exciting things we are building over the years to come." One of those things could be the recently-launched "Familiar Faces" tool, which uses facial recognition to identify people that wander into the frame of a Ring camera. It seems to me that a combination of the Search Party tech, which uses the combined might of connected Ring cameras, with the Familiar Faces tech could make for a very powerful surveillance tool that excels at finding specific individuals. Siminoff also suggested in an earlier email to staffers that Ring technology could have been used to catch Charlie Kirk's killer by leveraging the company's Community Requests feature. This is a tool that allows cops to ask camera owners for footage, thanks to a partnership with the police tech company Axon. Here's that Ring #SuperBowl commercial: pic.twitter.com/1gAxIJATdz philip lewis (@Phil_Lewis_) February 9, 2026 Ring had planned an expansion of this program via a partnership with a surveillance company called Flock Safety. The companies canceled this partnership after a Super Bowl ad spotlighting the Search Party tool triggered public outcry. Ring didn't cite public sentiment for this decision, rather saying the integration would require "significantly more time and resources than anticipated." Ring has responded to 404 Media's reporting, saying in an email that Search Party "does not process human biometrics or track people" and that "sharing has always been the camera owner's choice." This response did not provide any information as to what the future will hold for the company's toolset. The organization has been friendly with law enforcement since inception. "Our mission to reduce crime in neighborhoods has been at the core of everything we do at Ring," founding chief Jamie Siminoff said when Amazon bought the company for $839 million back in 2018. This article originally appeared on Engadget at https://www.engadget.com/big-tech/ring-could-be-planning-to-expand-search-party-feature-beyond-dogs-175805706.html?src=rss
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Marketing and Advertising
YouTube's "Ask" button is making its way to the living room. The Gemini-powered feature is now rolling out as an experiment on smart TVs, gaming consoles and streaming devices. 9to5Google first spotted a Google support page announcing the change.Like on mobile devices and desktop, the feature is essentially a Gemini chatbot trained on each video's content. Selecting that "Ask" button will bring up a series of canned prompts related to the content. Alternatively, you can use your microphone to ask questions about it in your own words.The "Ask about this video" feature on desktopYouTubeGoogle says your TV remote's microphone button (if it has one) will also activate the Ask feature. The company listed sample questions in its announcement, such as "what ingredients are they using for this recipe?" and "what's the story behind this song's lyrics?"The conversational AI tool is only launching for "a small group of users" at first. Google promises that it will "keep everyone up to speed on any future expansions."This article originally appeared on Engadget at https://www.engadget.com/ai/youtube-is-bringing-the-gemini-powered-ask-button-to-tvs-173900295.html?src=rss
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