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Which marketing tasks do SMBs outsource most to marketing agencies? What proportion of SMBs use at least one marketing agency? How often do SMBs switch agencies? Read the full article at MarketingProfs
Category:
Marketing and Advertising
A new luxury wearable is merging high jewelry with tech functionality, minus the screen addiction. SPKTRL, founded by former LVMH innovation lead Katia de Lasteyrie, has unveiled a diamond ring that communicates essential digital messages through subtle color changes. The lab-grown diamond center stone illuminates in personalized hues to indicate specific notifications perhaps a soft magenta for a message from a loved one or vibrant blue for a critical work update while filtering out the digital noise that fragments attention.Mimicking classic jewelry, the ring represents a dramatic departure from primarily functional wearables by taking a jewelry-first approach. The technology is completely embedded, with the diamond itself serving as the interface and color as a messenger.TREND BITESPKTRL's innovation represents a growing rejection of "always-on" culture, where consumers aren't seeking more data but rather better-filtered, emotionally intelligent signals. The question is whether it truly solves the problem it aims to address.
Category:
Marketing and Advertising
Reddit's global advertising revenue is projected to grow 50% year over year in 2025, according to recent research. Read the full article at MarketingProfs
Category:
Marketing and Advertising
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