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Martech implementations often fail all too often. Discover the factors that drive failure and those that fuel success and sustained ROI. Read more. Read the full article at MarketingProfs
Category:
Marketing and Advertising
Design and innovation office Modem has developed a bedside device that visualizes people's dreams. Dream Recorder captures spoken dream recollections and uses generative AI to transform them into what the creators call 'ultra-low definition dreamscapes' intentionally fuzzy visuals that mirror the hazy quality of actual dream memories.The analog-inspired device sits on nightstands, glowing softly in the dark. It works independently of other devices to safeguard bedrooms as phone-free sanctuaries. Users wake up, describe their dreams by speaking in any language and watch them materialize as low-resolution cinema in the aesthetic style of their choice.Each unit can store a week's worth of subconscious theater,' building a personal archive for reflection and pattern recognition. Dream Recorder is entirely open-source, inviting builders to download code, gather off-the-shelf components and 3D print their own shells (no soldering required). Design files and software are available on GitHub; the required parts cost around EUR 285.TREND BITEDream Recorder signals a broader shift in how people engage with their inner lives and how technology can enable new paths to self-discovery. Three key angles: Self-intimacy over self-quantification: Consumers once wanted to hack sleep with biometrics and data. Now they crave meaning. This device reframes sleep as a source of stories rather than REM statistics, encouraging a daily ritual of reflection. Phone-free sanctuaries: As awareness grows around technology's impact on sleep and wellbeing, Dream Recorder embodies the 'quiet tech' movement. No screens. No endless scroll. The rise of the dream economy: From LEGO's DREAMZzz show to hotels offering lucid dreaming packages, dreams are evolving from fleeting curiosities into cultural capital. People want to record, understand, and even design their dreams as a form of storytelling, therapy and entertainment.
Category:
Marketing and Advertising
Design and innovation office Modem has developed a bedside device that visualizes people's dreams. Dream Recorder captures spoken dream recollections and uses generative AI to transform them into what the creators call 'ultra-low definition dreamscapes' intentionally fuzzy visuals that mirror the hazy quality of actual dream memories.The analog-inspired device sits on nightstands, glowing softly in the dark. It works independently of other devices to safeguard bedrooms as phone-free sanctuaries. Users wake up, describe their dreams by speaking in any language and watch them materialize as low-resolution cinema in the aesthetic style of their choice.Each unit can store a week's worth of subconscious theater,' building a personal archive for reflection and pattern recognition. Dream Recorder is entirely open-source, inviting builders to download code, gather off-the-shelf components and 3D print their own shells (no soldering required). Design files and software are available on GitHub; the required parts cost around EUR 285.TREND BITEDream Recorder signals a broader shift in how people engage with their inner lives and how technology can enable new paths to self-discovery. Three key angles: Self-intimacy over self-quantification: Consumers once wanted to hack sleep with biometrics and data. Now they crave meaning. This device reframes sleep as a source of stories rather than REM statistics, encouraging a daily ritual of reflection. Phone-free sanctuaries: As awareness grows around technology's impact on sleep and wellbeing, Dream Recorder embodies the 'quiet tech' movement. No screens. No endless scroll. The rise of the dream economy: From LEGO's DREAMZzz show to hotels offering lucid dreaming packages, dreams are evolving from fleeting curiosities into cultural capital. People want to record, understand, and even design their dreams as a form of storytelling, therapy and entertainment.
Category:
Marketing and Advertising
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