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AI is reshaping marketing roles, freeing teams and marketers from grunt work and elevating creativity and taste as core differentiators in modern marketing organizations. Read more. Read the full article at MarketingProfs
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Marketing and Advertising
BBC Maestro has unveiled a writing course that uses cutting-edge AI technology to recreate Agatha Christie, allowing the world's bestselling novelist to share her writing secrets decades after her death. The two-year project, involving nearly 100 professionals, combined human expertise with AI innovation to digitally resurrect the author. Actor Vivien Keene, selected after an 18-month casting process involving 150 auditions, provides the physical performance while AI technology transforms her appearance and voice to recreate Christie's likeness as closely as possible.What sets the project apart is its meticulous attention to ethical considerations and authenticity. Created in full collaboration with Christie's family, the course draws exclusively from Christie's own recordings and writings. A team of leading academics and Christie scholars carefully analyzed her manuscripts, letters and interviews to extract her views on writing.Far from eliminating jobs, this application of AI demonstrates how new technology can create employment opportunities: 100 people worked on the project, expanding BBC Maestro's typical production team to include specialists in period costume, hair and makeup design, visual effects experts who recreated Christie's appearance, and sound engineers who transformed Keene's voice into Christie's. This collaborative blend of human artistry and technological innovation points toward a future where AI amplifies creative work rather than diminishing it.TREND BITEThe new course positions Agatha Christie not just as a literary icon, but as a mentor for 21st-century aspiring writers, allowing new generations to learn directly from one of literature's greatest minds in her own words. We've entered an era where influential figures can 'live on' as interactive educators. People want to learn from the greats, and now they can.How Christie was brought to life feels respectful, not dystopian. Every decision from casting to voice tech to visual nuance appears to have been guided by integrity. In an age of deepfakes and digital cloning, that level of consideration aligns with a growing consumer expectation: if tech is going to replicate the dead, it better be meaningful, ethical and deeply crafted.
Category:
Marketing and Advertising
How do B2B marketers plan to improve their influencer marketing strategies this year? Which influencer content types are delivering the best results? What challenges are marketers facing with their influencer programs? Read the full article at MarketingProfs
Category:
Marketing and Advertising
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