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CMOs and CEOs at enterprise companies are increasingly disconnected over the definition of marketing, comfort with modern marketing, and measuring marketing impact, according to recent research. Read the full article at MarketingProfs
Category:
Marketing and Advertising
From August 4th17th, food delivery platform Deliveroo and French pet lifestyle brand French Bandit are targeting pet owners with a limited-edition offering: customers order a meal for themselves and get a matching toy for their canine companion, free of charge. When ordering pizza from Tripletta, a sandwich from Land&Monkeys or ice cream from Mann'el Glace via the Deliveroo app, customers receive a coordinating French Bandit pet toy. The partnership responds directly to changing relationship dynamics between humans and their animal companions. According to recent IPSOS research, 69% of French consumers now consider their pets to be full-fledged family members, and more than half enjoy giving them gifts on birthdays or holidays. TREND BITE Pets have graduated from simple companionship to meaningful social relationships. While pet brands have long capitalized on this trend, we're now seeing the wider experience economy extend to include four-legged family members. Utility clearly isn't the focus of a meal-toy combo for dogs and their people it's about sharing a moment, a treat, a ritual. Three other reasons this campaign isn't as fluffy as it seems: Deliveroo × French Bandit's partnership taps into a desire for playful, Instagrammable micro-moments (perfect for amplifying both brands) The campaign shifts food delivery from a transactional moment to an emotional experience: convenience meets connection At the height of summer, urban routines can slow down, and emotions can run high (heat, loneliness, etc.), making it an ideal time for a whimsical mood booster in the shape of pizza and a squeaky toy
Category:
Marketing and Advertising
People age 18-24 are now using generative AI tools, such as ChatGPT, nearly as often as Google to search for information, according to recent research. Read the full article at MarketingProfs
Category:
Marketing and Advertising
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