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Global ad spend on professionally produced news content will fall to $32.3 billion this year, a 33% decrease from 2019, according to recent research. Read the full article at MarketingProfs
Category:
Marketing and Advertising
In August 2024, a customer's social media post about her mother's 25-year-old dress caught the attention of millions. Now, Japanese fashion brand Felissimo is once again selling the iconic garment. The reproduction, described as exemplifying 'Heisei elegance,' is being released as part of the company's 60th-anniversary celebrations.The idea was sparked when Nao Masunaga shared that she treasures and wears her mother's Felissimo shirt dress from the 1990s. The post and its intergenerational story caught the attention of the brand's planners, who worked with pattern makers to recreate the dress. While maintaining the original design's essence, they updated it by replacing the original lining with a separate slip better suited to today's hotter climate.
Category:
Marketing and Advertising
What are senior marketers struggling with the most? Which challenges are growing in importance? To find out, researchers polled 281 marketing leaders. Read the full article at MarketingProfs
Category:
Marketing and Advertising
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