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Beer brand Stella Artois is inviting travelers to view a delayed flight as an opportunity for an unexpected breather. Developed by GUT Miami, the "A Delay Worth More" campaign draws on the fact that approximately 30,000 flights are delayed globally every day, affecting around 6 million travelers.Rather than commiserating with stranded passengers, Stella's approach celebrates these moments of limbo, of time both lost and found. The brand created an algorithm that feeds real-time flight data into digital airport billboards, generating context-aware messages like "The 4:15 PM flight to Toronto is fortunately delayed" alongside imagery of a perfectly poured Stella Artois.TREND BITEThe campaign reframes what's typically a source of traveler annoyance and anxiety into an opportunity to savor a premium beer. By offering that perspective shift, Stella positions airport delays as serendipitous moments for reflection and enjoyment all while driving footfall to airport bars.Stella Artois is tapping into people's growing appreciation (and desire) for unstructured, spontaneous moments. The brand is encouraging travelers to reclaim the 'wasted' time of flight disruptions as a gift: an unplanned invitation to slow down and find a moment of pleasure.
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Marketing and Advertising
This infographic looks at global worker trends across employee engagement, life evaluation, daily emotions, and job satisfaction. Read the full article at MarketingProfs
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Marketing and Advertising
Small business owners are adapting fast, using "old" and new tech and channels to grow in 2025's tough economy. Read more. Read the full article at MarketingProfs
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Marketing and Advertising
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