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AI agents are reshaping how products are discovered, evaluated, and purchased, forcing marketers to rethink funnels, attribution, and visibility in a machine-driven marketplace. Read more. Read the full article at MarketingProfs
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Marketing and Advertising
Were almost exactly halfway through January, but Nintendo has clearly taken a better-late-than-never approach to its 2025 year in review feature, which finally went live this week for Switch and Switch 2 users. All you need to do is head here and sign into your Nintendo account to see your 2025 breakdown. Like most annual gaming wrap-ups, Nintendo's shows how many games you played over the calendar year, as well as your total playtime. It also shows you your most-played titles for each month, your preferred genres by percentage, and if you scroll all the way to the bottom you can choose your favorite game of the year. You can also download a shareable image that shows off your taste, but theres no way to directly share your results on social media through the website. 2025 was a massive year for Nintendo, with the Switch 2 launching in early June. If you bought one, the year in review site will naturally congratulate you for doing so, but it doesnt separate your results by games you played on the original Switch versus its successor. Nintendos rivals went live with their own 2025 recap features in December. First came Sonys, which is unfortunately no longer live, and Steam followed shortly after. That one is still available to view if you want to see how your Switch 2 playtime stacks up against your Steam Deck hours. Microsoft decided to skip a 2025 wrap-up altogether, which Windows Centrals Jez Corden previously suggested could be due to a reallocation of marketing budget towards a number of significant anniversaries happening this year, including the 25th anniversary of Xbox.This article originally appeared on Engadget at https://www.engadget.com/gaming/nintendo/the-nintendo-switch-2025-year-in-review-is-finally-here-145810913.html?src=rss
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Marketing and Advertising
Just a week after announcing the latest version of its image-upscaling tech at CES, NVIDIA is rolling out DLSS 4.5. The company released a beta version of the update last week. Starting today, all NVIDIA app users with a GeForce RTX GPU will be able to upgrade to the full release of DLSS 4.5.NVIDIA says DLSS 4.5 Super Resolution (to give its full name) delivers sharper visuals and improved temporal stability. The 2nd Generation Super Resolution Transformer reduces ghosting and improves anti-aliasing in more than 400 games and apps, the company claims. "This second-generation model is our most sophisticated yet, utilizing five times the compute power of the original transformer model, having been trained on a significantly expanded, high-fidelity dataset," NVIDIA added.The company plans to bring an upgraded frame generation feature to DLSS 4.5 sometime this spring for those with GeForce RTX 50 Series GPUs. It says the Dynamic 6x Frame Generation feature can generate up to five extra frames for each traditionally generated one, delivering up to 4K 240Hz path traced performance.This article originally appeared on Engadget at https://www.engadget.com/gaming/nvidia-rolls-out-dlss-45-to-all-rtx-gpus-140000322.html?src=rss
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Marketing and Advertising
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