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Association media offers reliable, first-party data rooted in professional intent--improving B2B targeting, engagement, and ROI through contextual trust. Read more. Read the full article at MarketingProfs
Category:
Marketing and Advertising
Samsung and utility company Coolblue Energie have joined forces in a strategic partnership that will provide Dutch households with free electricity for doing their laundry between 12 pm and 3 pm. Available to users with a Coolblue contract with dynamic pricing and a compatible Samsung washing machine connected to the SmartThings app, the initiative harnesses solar and wind power during peak production hours while simultaneously reducing pressure on the electrical grid.This collaboration addresses growing consumer demand for smarter home energy solutions while promoting sustainable consumption patterns. According to Marijn van Weele, director of Coolblue Energie, the combined power consumption of all appliances sold annually by Coolblue (which is primarily an electronics retailer) could illuminate the city of Rotterdam for three years demonstrating the substantial impact of shifting electricity usage to midday hours when renewable energy is abundant.
Category:
Marketing and Advertising
Most 53% small business owners say they are much happier now compared with when they worked for someone else, and 23% say they are somewhat happier, according to a recent survey. Read the full article at MarketingProfs
Category:
Marketing and Advertising
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