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B2B buyers are overwhelmed by proliferation of generic content and skeptical of it. Education-led marketing helps brands stand out with clarity and trust-building content and experiences. Read more. Read the full article at MarketingProfs
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Marketing and Advertising
As summer temperatures continue to break records, Coors Light is stepping into the climate adaptation space with a playful solution for wedding parties sweltering through formal ceremonies. The brand recently unveiled the Cold Tux, a first-of-its-kind tuxedo engineered with built-in cooling technology, featuring a breathable linen shell and a hidden refrigerating core powered by ice pack rods.The tuxedo, which debuted earlier this month at a Florida wedding, even includes a "Chill-o-stat" that turns blue when the suit reaches optimal temperature, mimicking the cold-activated indicator on the brand's beer cans. Building on this concept, Coors Light is now releasing the BrrrTie, a refrigerated neck accessory designed to target a key body temperature regulation zone. The chilled accessory promises up to 40 minutes of cooling relief just enough time to make it through the ceremony without visible perspiration. The company will release 100 BrrrTies to consumers through its website, at USD 32 each.
Category:
Marketing and Advertising
A new entrant in the e-commerce landscape aims to transform how people discover fashion online. Unlike traditional shopping platforms that are retrofitting AI capabilities onto existing systems, Daydream was built from the ground up as a conversational commerce experience. The platform functions as a chat-based shopping agent that understands nuanced queries and personal preferences: customers explain what they're looking for, Daydream serves up options. From there, it's a conversational process of finding similar or different garments and styles until the right item is found.Daydream adapts to individual style preferences, serving as a digital personal shopper that learns from each interaction with a user. At launch, the platform boasts partnerships with nearly 8,000 global brands and retailers. Founded by e-commerce veteran Julie Bornstein and a team of former leaders from Google, Microsoft, Amazon, and Nordstrom, Daydream scored USD 50 million in seed funding co-led by Forerunner Ventures and Index Ventures, with participation from GV and True Ventures.TREND BITEWhat Daydream is promising isn't just personalization; it's personalization that feels like magic: a highly curated, emotionally intelligent experience where the platform acts more like a personal stylist or concierge than a search engine.Once they've become accustomed to Daydream and other retail agents, here's what consumers will start expecting before they purchase: Shopping that feels more like a creative collaboration than a transaction Aesthetic intelligence: stores and platforms that 'get' their taste Recommendations that evolve and improve with every interaction
Category:
Marketing and Advertising
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