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Last-click attribution overlooks key interactions that influence B2B buying decisions. Explore other attribution models to understand how various channels contribute to conversions and ROI. Read more. Read the full article at MarketingProfs
Category:
Marketing and Advertising
Tired of dodging pedestrians and inhaling exhaust fumes on the same old city routes, young runners in the UK are heading for the hills. Airbnb and Strava have joined forces this autumn to spotlight a growing travel pattern they're calling "run-cations" countryside escapes built around scenic trails rather than urban sightseeing. The partnership offers curated stays in five trending rural destinations, complete with popular running routes pulled from Strava's community data and complimentary treats from local bakeries for anyone who completes a run or books an Airbnb in the area.The collaboration responds to commissioned research showing that three-quarters of Gen Z runners have planned or are considering a countryside running getaway, and 56% admit feeling bored by their usual urban routes. Strava reports that Gen Z now makes up a third of athletes on its platform, a figure that's jumped 30% in the past 18 months. And nearly a quarter of UK runs logged on the app happen with other people. Rather than chasing personal bests, many are using these trips to disconnect from screens and reconnect with friends in wide-open spaces from the ancient woodlands of the Forest of Dean to the chalk hills of the South Downs.TREND BITEThis partnership reflects growing recognition that time in nature delivers measurable wellness benefits, particularly for a generation grappling with screen fatigue and urban burnout. Research continues to demonstrate that spending time outdoors can improve mental health, with some studies finding that proximity to green spaces correlates with biological markers of youth.As consumers increasingly seek awe-inspiring experiences that combine physical activity with natural environments, brands that facilitate access to transformative outdoor moments whether through curated rural stays or community-driven discovery of running routes can help people cultivate the sense of restoration and belonging that urban environments often fail to provide. Could your brand create pathways that turn brief escapes into opportunities for genuine renewal?
Category:
Marketing and Advertising
Marketers are increasingly turning to AI to edit their blog content, and they're finding AI to be as effective as a team of human editors, according to recent research. Read the full article at MarketingProfs
Category:
Marketing and Advertising
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