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2025-06-03 16:30:01| TRENDWATCHING.COM

Nederlandse Spoorwegen has welcomed an unusual new arrival to Rotterdam's main train station. The Poem Booth, an AI-powered poetry kiosk that resembles a sleek outdoor advertising unit, is now stationed in the bustling transit hub as part of Poetry International's festival programming. The installation leverages literature for an interactive moment of surprise in an otherwise utilitarian space, making poetry accessible to anyone who happens to be passing by.The booth captures a photo of the person or people standing before it. Based on that image, it generates a personalized poem using generative AI that's been trained on the work of Dutch poet Ellen Deckwitz. Users are shown their custom verses on the unit's mirror-like screen and can save their poems via QR codes for sharing with friends. The project signals how cultural institutions are rethinking audience engagement, moving beyond static consumption towards participatory experiences that meet people wherever they are.


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2025-06-03 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

What are the most common challenges that businesses face with martech implementations? What can teams do differently to avoid unsuccessful implementations? Read the full article at MarketingProfs


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2025-06-03 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Trader Joe's, Patagonia, and Microsoft are the companies with the best reputations among consumers in the United States, according to a recent poll. Read the full article at MarketingProfs


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