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Discover how Snowflake's ABM team achieved a 2.3x lift in meetings booked and a 54% increase in CTR by using Snowflake AI for targeted campaigns and more personalized messaging--while optimizing both budget and engagement. Read more. Read the full article at MarketingProfs
Category:
Marketing and Advertising
Across the globe, algorithms and social media are funneling tourists to the same iconic spots, so Visit Faroe Islands has launched a solution: Auto Odyssey: Self-Navigating Car Adventures. The program offers 30 curated, self-guided itineraries that lead travelers to lesser-known corners of the archipelago, with each destination remaining a surprise until arrival. By embracing what they call 'surrender seeking' travel, where control is relinquished in favor of spontaneity, the initiative aims to disperse visitors beyond typical hotspots like the Mulafossur Waterfall and Mykines Island.After booking with local car rental company 62N, travelers scan a QR code to activate turn-by-turn directions with four to six mystery landmarks programmed into each journey. The system reveals only one section of the trip at a time, maintaining the element of surprise while sharing local stories connected to each location. Destinations might include turf-roofed wooden churches, dramatic fjords, remote villages with outdoor pools, or scenic spots for fish and chips picnics all carefully selected from a local's perspective to showcase authentic Faroe Island experiences.TREND BITEAuto Odyssey taps into what we've dubbed SPONTAINMENT how brands are engineering moments of wonder for consumers who've optimized away their ability to be delighted. In our review-reading, route-mapping, algorithm-driven world, genuine surprise has become rare, while it's exactly what human brains crave research shows neural activity jumps when people encounter unexpected events, which makes experiences more memorable.
Category:
Marketing and Advertising
Resembling a retro landline telephone, a new device called Tin Can allows kids to make voice calls without any of the distractions, apps or internet access that come with smartphones. Created by parents who couldn't find a suitable communication device for their own children, Tin Can operates over Wi-Fi and connects only to contacts approved by parents through a companion app.
Category:
Marketing and Advertising
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