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This infographic looks at the key steps you'll need to take to develop an omnichannel analytics strategy and covers some major do's and don'ts. Read the full article at MarketingProfs
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Marketing and Advertising
The screen-free movement has gained a stylish new champion as KARRI, a voice-messaging device for children, emerges from an extensive redesign by Jon Marshall at Pentagram. KARRI is a phone alternative developed for kids aged 5-13. It offers connection without a screen, relying instead on voice messages, which can be sent from the device to an accompanying app on a parent's phone (and vice versa), as well as between multiple KARRI units. The interface consists of a simple LED matrix display, regular buttons and a slide-to-talk button.The collaboration with industrial designer Jon Marshall signals a maturing category where alternatives to smartphones for kids are transitioning from niche concern to mainstream necessity. Parents want their children to be reachable, but are worried about handing over devices that grant unfettered internet access. Besides voice messaging, the device also offers GPS tracking and a flashlight. But no screen, no apps, no algorithmic rabbit holes. The KARRI Generation 2 messenger comes in four colors and is on presale at karri.io for launch in early 2026, priced at GBP 49.95 for preorders.TREND BITEMovements like Smartphone Free Childhood, which now counts 140,000 parents across 13,500 schools pledging to delay smartphone adoption until age 14, are creating a market for devices that bridge the gap between no-phone childhood and smartphone adolescence. As screen time concerns intensify and digital wellness becomes a family priority, products that offer selective connectivity communication without distraction or danger occupy valuable territory.
Category:
Marketing and Advertising
Trust in recommendations from social media influencers varies widely between older and younger generations, according to recent research. Read the full article at MarketingProfs
Category:
Marketing and Advertising
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