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Affiliate marketing offers performance-based growth--but it also attracts fraud. Discover how compliance and monitoring tools defend your brand and budget from abuse. Read more. Read the full article at MarketingProfs
Category:
Marketing and Advertising
Launched by Bengaluru-based hospitality group Olive, Open Hotels plans to transform budget accommodations with a fully remote, AI-driven management system. The concept replaces traditional front desks with centralized virtual receptionists who interact with guests via video conferencing, while AI systems handle routine operational tasks. In a pilot program, the approach dramatically reduced staffing requirements, cutting the staff-to-room ratio from 0.7 to 0.3 a 57% efficiency gain that translates directly to improved margins.The technology stack extends beyond virtual check-ins. Open Hotels deploys comprehensive surveillance systems throughout properties, remotely monitoring everything from guest behavior to staff performance. AI-powered cameras track compliance with operational procedures, analyze crowd density and monitor employee attendance through facial recognition. While this constant observation creates efficiencies, it also introduces a panopticon-like environment where both guests and workers function under perpetual digital supervision, raising questions about privacy in what's ostensibly a space for rest and relaxation.Open Hotels aims to integrate 130 properties and generate INR 2 billion in revenue this financial year through two business models: a franchise option where owners manage staff while utilizing Open's technology, or full operational management via the company's AI command center. "Hospitality is all about the human touch. Technology is enhancing that by taking over routine tasks," Olive's CEO Kahraman Yigit told Business Standard. Critics might question whether extensive monitoring systems will truly enhance the human experience or fundamentally erode it.
Category:
Marketing and Advertising
Catch up on select AI news and developments from the past couple of weeks. Stay in the know. Read the full article at MarketingProfs
Category:
Marketing and Advertising
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