Artificial intelligence is affecting every stage of the B2B buyer journey, from discovery to selection, according to recent research. Read the full article at MarketingProfs
AI enables faster content production, but scale often erodes brand voice and differentiation. Discover how elastic marketing helps teams balance AI efficiency with human strategy and identity. Read more. Read the full article at MarketingProfs
Tickets for Paris Saint-Germain's We Run Paris were gone within a few hours. The club's new running program aims to turn passive fandom into daily activity.
What are the top challenges teams face when creating, managing, and distributing content? How are they working to improve their content production? To find out, researchers surveyed 434 content professionals. Read the full article at MarketingProfs
AI agents can scale marketing execution, but they cannot replace human judgment. Discover why B2B marketers must guide, verify, and strategically direct AI-driven workflows. Read more. Read the full article at MarketingProfs
How are content marketing roles changing? Which skills and degrees are employers looking for? Are salaries increasing? To find out, researchers examined 8,000 content marketing job listings on Indeed.com. Read the full article at MarketingProfs
This infographic looks at 10 key cold outreach stats from recent research covering email, calling, LinkedIn, and social selling. Read the full article at MarketingProfs