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2024-05-08 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Small business owners say customer acquisition is both the biggest marketing challenge they face and the top area they need to improve to achieve their marketing goals this year, according to recent research from Constant Contact and Ascend2. Read the full article at MarketingProfs

Category: Marketing and Advertising
 

2024-05-08 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Email expert Matt Treacey, known for his unique approach that combines scientific principles with marketing savvy, shares his perspective on crafting winning B2B email strategies. Read the full article at MarketingProfs

Category: Marketing and Advertising
 

2024-05-08 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Discover how the digital era is reshaping B2B buying behaviors and expectation. See how you can improve marketing and sales by addressing self-service buyers' key pain points. Read more. Read the full article at MarketingProfs

Category: Marketing and Advertising
 

2024-05-08 14:53:04| Engadget

The United States has taken further action to limit China's technological advancement, revoking licenses that allowed Intel and Qualcomm to buy and sell chips to Huawei Technologies, the Financial Times reports. The decision will impact chips Huawei uses for computers and mobile phones and is effective immediately. Huawei has been on US trade restrictions lists since 2019 but has recently made progress that worries the US government, such as last month's AI-enabled laptop. "We continuously assess how our controls can best protect our national security and foreign policy interests, taking into consideration a constantly changing threat environment and technological landscape. As part of this process, as we have done in the past, we sometimes revoke export licenses," a spokesperson for the Department of Commerce stated. The spokesperson declined to say if companies other than Huawei were impacted. "But we can confirm that we have revoked certain licenses for exports to Huawei." National security experts have accused Huawei of helping China to conduct cyber espionage. "China resolutely opposes the United States overstretching the concept of national security and abusing export controls to suppress Chinese companies without justification," the Chinese foreign ministry decreed in a statement. Huawei also denies the espionage claims. "China resolutely opposes the United States overstretching the concept of national security and abusing export controls to suppress Chinese companies without justification," the Chinese foreign ministry decreed in a statement. National security experts have accused Huawei of helping China to conduct cyber espionage, which Huawei has denied. This article originally appeared on Engadget at https://www.engadget.com/us-revokes-intel-and-qualcomms-licenses-for-chip-sales-to-huawei-125304886.html?src=rss

Category: Marketing and Advertising
 

2024-05-08 14:00:37| Engadget

Tencent and Remedy, the developer of Control and Alan Wake, have completely scrapped their joint gaming project codenamed Kestrel, which they have been working on since 2021. The companies were originally developing a free-to-play co-op shooter until they decided to go in a different direction in November last year. They went back to the drawing board, renamed their project from Vanguard to Kestrel and had planned to make a "premium game with a strong, cooperative multiplayer component" instead. Back then, they said their game will "lean more into Remedy's core strengths" and will use repurposed versions of the company's assets and themes. Clearly, though, their partnership wasn't meant to be.  In its announcement, Remedy said that the project's cancellation will allow it to give more attention to its other games in development. While it didn't list them out, the company is working on the sequel to Control that will be released for the PS5, Xbox Series X|S and PC, as well as on a franchise spin-off game currently known as Condor. It will reassign developers to its other game projects, and since it was going to co-finance Kestrel with Tencent, the project's cancellation means reduced investment and recruitment needs for the company. Codename Kestrel was still in its early concept phase, Remedy's CEO Tero Virtala said in a statement, while the company's other projects have already "advanced well" and are moving on to the next stages in their development. "This is yet another means to ensure that our game projects continue advancing well," Virtala added. This article originally appeared on Engadget at https://www.engadget.com/remedy-cancels-its-multiplayer-game-project-with-tencent-120037110.html?src=rss

Category: Marketing and Advertising
 

2024-05-08 13:15:33| Engadget

We kicked off our Tuesday with an early iPad event. And what a beastly iPad we got. Apple shook things up by slotting its brand-new M4 chip into its new highest-end iPad Pro. Apple says the new device delivers 50 percent faster performance than the M2 iPad Pro. It supports dynamic caching, hardware-accelerated ray tracing and hardware-accelerated mesh shading so, better-looking games and faster graphic processing. Engadget But thats only half the story. The other major upgrade is Tandem OLED, which is a display of two OLED panels on top of each other. Expect richer colors and deeper blacks, but also brightness levels that max out at 1000 nits for standard and HDR and 1600 nits for HDRs brightest spots. This switch in display tech makes it thinner than previous iPads. Actually, it ensures the new iPad pro is (somehow) thinner than the iPod nano. The new iPad Pro starts at $999 for the 11-inch model and $1,299 for the 13-inch, each with 256GB of storage. Weve already got our first impressions right here. We also got new iPad Airs and an Apple Pencil Pro, for you professional scribblers. Mat Smith The biggest stories you might have missed Meta is testing cross-posting from Instagram to Threads Apples M4 chip arrives with a big focus on AI Nintendo to announce Switch successor before March 2025 What the heck is going on with Helldivers 2? You can get these reports delivered daily direct to your inbox. Subscribe right here! Google announces the $499 Pixel 8a early Flagship AI and a 120Hz OLED screen. Engadget The latest Pixel A-series phone typically gets announced at Google I/O. However, to avoid distractions from all the other news, Google broke cover early. Compared to the standard Pixel 8, which has a 6.2-inch screen, the 8a features a slightly smaller 6.1-inch OLED display with noticeably larger bezels. But aside from that, the Pixel 8 and 8a are almost the exact same size. The 8a uses the same 64-megapixel and 13MP sensors for its main and ultra-wide cameras as its predecessor, but the Pixel 7a was a great camera phone, so no major complaints here. Sales start next week on May 14. Continue reading. OpenAI says it can detect images made by its own software mostly Until someone tinkers with the images. OpenAI is trying to get ahead of the problem of these almost-real images circulating the internet by creating a toolset that detects images created by its own DALL-E 3 generator. The company says it can accurately detect pictures whipped up byDALL-E 3 98 percent of the time. While that sounds good, its loaded with caveats. The image has to be created by DALL-E, and it only successfully classified five to ten percent of images made by other AI models. It also struggles to spot generated images manually tweaked by a user. Continue reading. The M4 iPad Pro is literally lighter than Air Time for a name change. Wait, what?This article originally appeared on Engadget at https://www.engadget.com/the-morning-after-apples-new-ipad-pro-is-thinner-than-an-old-ipod-nano-111533601.html?src=rss

Category: Marketing and Advertising
 

2024-05-08 12:50:39| Engadget

Bluesky is taking quite a few pages out of the social media handbook. The decentralized social app has announced it's working on new features like DMs, video and improved Custom Feeds. The company opened to the public in February and claims it grew from 40,000 to 5.6 million users in one year.  DMs are an especially noteworthy edition as, currently, all posts on Bluesky are public, but the company's new DM option will integrate directly into the app. These messages should initially be available only one-to-one, and users can restrict who can reach out by choosing between the options open, followed users only, and disabled. The company uses an open-source framework, but the development of DMs will initially be "off-protocol," so Bluesky can "iteratively" create them. Videos are in the works, with Bluesky projecting that clips up to 90 seconds long can be shared. The company is exploring a bunch of ideas for Custom Feeds, including a space for trending feeds, in-app feed creation and overall improved feed discovery. Bluesky is also getting OAuth and hopes users can one day "Log In with Bluesky." None of Bluesky's impending updates have a release date yet, but the company expects to roll them all out over the next couple of months. The platform was notably backed by Jack Dorsey, co-founder and former CEO of Twitter. However, Dorsey recently confirmed that he was no longer on Bluesky's board.This article originally appeared on Engadget at https://www.engadget.com/bluesky-plans-to-launch-dms-for-users-105039310.html?src=rss

Category: Marketing and Advertising
 

2024-05-08 12:11:18| Engadget

OpenAI is reportedly working on a search feature for ChatGPT that could make the chatbot a veritable alternative to Google Search. According to Bloomberg, the company is currently developing the capability, which can scour the web for answers to your queries and spit out results complete with citations to their sources. ChatGPT could take information from Wikipedia or blog posts, for instance, and link to their original pages when you ask it questions.  Bloomberg says that in one version of the experimental search function, ChatGPT can show you images along with its written responses whenever they're relevant. For example, if the chatbot deems illustrated instructions or diagrams useful for an inquiry, such as "how to change a doorknob" or "how to clean a split-type AC," then it could include them in its responses. As Bloomberg notes, ChatGPT can already do searches for paying customers, but it could give faulty responses or replies with incorrect citations. Earlier this month, DataChaz on Twitter/X, reported that OpenAI had created a new subdomain with the address search.chatgpt.com. It apparently briefly rerouted to the main ChatGPT page over the weekend, though you'll get a "Not found" note if you try to access it now. While the company has yet to officially confirm this particular undertaking, working on AI search is a logical next step if it wants to keep competing with its staunchest rivals. Google recently expanded its AI-powered search results test and started showing them to users who didn't opt in. Then there's Perplexity, a startup currently valued at $1 billion, thanks to its AI-powered search engine that Rabbit uses to respond to inquiries made through the R1 device. This article originally appeared on Engadget at https://www.engadget.com/openai-is-reportedly-working-on-a-search-feature-for-chatgpt-101118170.html?src=rss

Category: Marketing and Advertising
 

2024-05-08 09:19:49| Engadget

Last year Amazon upgraded its Echo Show 8 to make it look better, sound better and respond more quickly to Alexa commands. It made our best smart display list, and if you've been eyeing one, it's on sale at a steep discount. The third-gen, 2023 Echo Show 8 is 33 percent off, bringing it down to just $100 ($50 off), only $10 off the all-time low. Amazon also has stellar deals on the Echo Dot and Echo Pop, offering them for $28 and $20 respectively. The 2023 Echo Show 8 has a new design with edge-to-edge glass and softer curves that help it blend into your decor. Inside, it comes with new spatial audio with room calibration that allows for fuller sound than previous model. Meanwhile, video calling benefits from crisper audio and a 13-megapixel camera. The new Adaptive Content feature changes whats shown on the screen based on where you are in the room. If youre standing far away, itll display easily digestible information in large font, like the weather or news headlines. As you get closer, itll switch to a more detailed view. It can also show personalized content for anyone enrolled in visual ID, surfacing your favorite playlists and other content. It also boasts 40 percent faster response times for Alexa thanks to its upgraded processor. For privacy-conscious buyers, it has a physical camera shutter thats controlled with a slider on the top of the device. Theres also a button to turn off the mic and camera. As mentioned, the Echo Show (3rd gen) is on sale for $100 in either charcoal or glacier white.  If you only need a small Echo speaker device for an extra room, Amazon is also selling the 5th-generation Dot for just $28, a steep 44 percent off the regular $50 price. That device has the best sound yet for a Dot device, while offering Alexa, smart home features and more. Amazon's smallest device, the Echo Pop, also offers Alexa features and is on sale for just $20. Follow @EngadgetDeals on Twitter and subscribe to the Engadget Deals newsletter for the latest tech deals and buying advice.This article originally appeared on Engadget at https://www.engadget.com/the-2023-echo-show-8-is-on-sale-for-100-right-now-071949479.html?src=rss

Category: Marketing and Advertising
 

2024-05-08 01:42:45| Engadget

Meta is testing a new way to boost engagement on Threads using Instagram. The company is now testing the ability to cross-post photos from Instagram to Threads. Meta confirmed the experiment after a handful Threads users noticed the setting crop up in Instagram (TechCrunch was first to report the change). According to the company, cross-posting from Instagram to Threads is optional, though users can opt to have automatically all new photo posts shared to their Threads account as well. (Those who are part of the test can tweak cross-posting settings in the Instagram app.) Meta has been testing a number of features to boost the growth of Threads, which currently has 150 million users. The company has also experimented with cross-posting from Facebook to Threads and promotes Threads posts directly in Facebook and Instagram feeds, regardless of whether they use the app. Its also encouraging creators to be more active on the app. Meta has been offering bonuses to creators in exchange for high-performing posts on Threads.This article originally appeared on Engadget at https://www.engadget.com/meta-is-testing-cross-posting-from-instagram-to-threads-234245961.html?src=rss

Category: Marketing and Advertising
 

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