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Phil Spencer, CEO of Microsoft Gaming, is retiring, Satya Nadella has announced. Asha Sharma, the President of Microsoft's CoreAI division is taking over Spencer's role, while Sarah Bond, the current President of Xbox, is resigning."I am long on gaming and its role at the center of our consumer ambition, and as we look ahead, Im excited to share that Asha Sharma will become Executive Vice President and CEO, Microsoft Gaming, reporting to me," Nadella says. "Over the last two years at Microsoft, and previously as Chief Operating Officer at Instacart and a Vice President at Meta, Asha has helped build and scale services that reach billions of people and support thriving consumer and developer ecosystems. She brings deep experience building and growing platforms, aligning business models to long-term value, and operating at global scale, which will be critical in leading our gaming business into its next era of growth."Alongside Sharma, Matt Booty, the current head of Xbox Game Studios, is getting promoted to Chief Content Officer, and will report to Sharma. Sarah Bond, who like Spencer served as a public face for the Xbox brand and was assumed to be his successor, is leaving Microsoft to "begin a new chapter."Spencer joined Microsoft in 1988, and has worked on Xbox since at least 2001. He assumed responsibility for Microsoft's gaming brand and its various studios and associated subscription products in 2013, before becoming an Executive VP of Gaming in 2017 and later CEO of Microsoft Gaming in 2022. Spencer's biggest impact on Xbox will likely be remembered as the creation of Game Pass, Microsoft's "Netflix for Games" and the wave of studio acquisitions Microsoft completed from 2018 to 2022, which included smaller studios like Double Fine and the massive $68.7 billion purchase of Activision Blizzard King.While Microsoft has plenty of developers and IP to fall back on, it's struggled to compete with the likes of Sony and Nintendo during the current console generation. Microsoft's gaming division has gone through widespread layoffs, its revenue continued to fall throughout 2025 and it raised the prices of both its consoles and Game Pass Ultimate, which likely won't help things going forward. Sharma is in many ways inheriting a broken-down car.As far as her plans go, Sharmas email to staff that was included in Nadella's announcement is light on details. Sharma says she plans to continue developing "great games," wants to "recommit" to core Xbox fans and "invent new business models and new ways to play." Whether that is enough to turn Xbox's fortunes around remains to be seen.This article originally appeared on Engadget at https://www.engadget.com/gaming/xbox/xbox-head-phil-spencer-is-leaving-microsoft-212838419.html?src=rss
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Marketing and Advertising
Indie publisher and developer Finji has accused TikTok of using generative AI to alter the ads for its games on the platform without its knowledge or permission. Finji, which published indie darlings like Night in the Woods and Tunic, said it only became aware of the seemingly modified ads after being alerted to them by followers of its official TikTok account. As reported by IGN, Finji alleges that one ad that went out on the platform was modified so it displayed a "racist, sexualized" representation of a character from one of its games. While it does advertise on TikTok, it told IGN that it has AI "turned all the way off," but after CEO and co-founder Rebekah Saltsman received screenshots of the ads in question from fans, she approached TikTok to investigate. A number of Finji ads have appeared on TikTok, some that include montages of the companys games, and others that are game-specific like this one for Usual June. According to IGN, the offending AI-modified ads (which are still posted as if theyre coming directly from Finji) appeared as slideshows. Some images dont appear to be that different from the source, but one possibly AI-generated example seen by IGN depicts Usual Junes titular protagonist with "a bikini bottom, impossibly large hips and thighs, and boots that rise up over her knees." Needless to say (and obvious from the official screenshot used as the lead image for this article), this is not how the character appears in the game. As for TikToks response, IGN printed a number of the platforms replies to Finjis complaints, in which it initially said, in part, that it could find no evidence that "AI-generated assets or slideshow formats are being used." This was despite Finji sending the customer support page a screenshot of the clearly edited image mentioned above. In a subsequent exchange, TikTok appeared to acknowledge the evidence and assured the publisher it was "no longer disputing whether this occurred." It added that it has escalated the issue internally and was investigating it thoroughly. TikTok does have a "Smart Creative" option on its ad platform, which essentially uses generative AI to modify user-created ads so that multiple versions are pushed out, with the ones its audience responds more positively to used more often. Another option is the Automate Creative features, which use AI to automatically optimize things like music, audio effects and general visual "quality" to "enhance the users viewing experience." Saltsman showed IGN evidence that Finji has both of these options turned off, which was also confirmed by a TikTok agent for the ad in question. After a number of increasingly frustrated exchanges in which TikTok eventually admitted to Saltsman that the ad "raises significant issues, including the unauthorized use of AI, the sexualization and misrepresentation of your characters, and the resulting commercial and reputational harm to your studio," the Finji co-founder was offered something of an explanation. TikTok said that Finjis campaign used a "catalog ads format" designed to "demonstrate the performance benefits of combining carousel and video assets in Sales campaigns." It said that this "initiative" helped advertisers "achieve better results with less effort," but did not address the harmful content directly. Finji seemingly also opted into this ad format without knowing it had done so. TikTok declined to comment on the matter when approached by IGN. Saltsman was told the issue could not be escalated any higher, with communication not resolved at the time of IGN publishing its report. In a statement to the outlet, Saltsman said she was "a bit shocked by TikToks complete lack of appropriate response to the mess they made." She went on to say that she expected both an apology and clear reassurance of how a similar issue would not reoccur, but was "obviously not holding my breath for any of the above."This article originally appeared on Engadget at https://www.engadget.com/gaming/tunic-publisher-claims-tiktok-ran-racist-sexist-ai-ads-for-one-of-its-games-without-its-knowledge-185303395.html?src=rss
Category:
Marketing and Advertising
OpenAI is reportedly hard at work developing a series of AI-powered devices, including smart glasses, a smart speaker and a smart lamp. According to reporting by The Information, the AI company has a team of over 200 employees dedicated to the project. The first product scheduled to be released is reported to be a smart speaker that would include a camera, allowing it to better absorb information about its users and surroundings. According to a person familiar with the project, this would extend to identifying objects on a nearby table, as well as conversations being held in the vicinity of the speaker. The camera will also support a facial recognition feature similar to Apple's Face ID that would enable users to authenticate purchases. The speaker is expected to retail for between $200 and $300 and ship in early 2027 at the earliest. Reporting indicates the company's AI-powered smart glasses, a space currently dominated by Meta, would not come until 2028. As for the smart lamp, while prototypes have been made, it's unclear whether it will actually be brought to market. Last year OpenAI acquired ex-Apple designer Jony Ive's startup io Products for $6.5 billion. Ive is considered largely responsible for Apple's design aesthetic, having been involved in designing just about every major Apple device since joining the company in the '90s before his departure in 2019. The acquisition of his AI-focused design firm sets the stage for Ive to lead hardware product development now for OpenAI. Since the partnership was forged, there have already been delays due to technical issues, privacy concerns and logistical issues surrounding the computing power necessary to run a mass-produced AI device. Regardless of the behemoths behind the project, the speaker and other future products may still face a consumer reluctant to buy a product that is always listening to and watching its users.This article originally appeared on Engadget at https://www.engadget.com/ai/openai-will-reportedly-release-an-ai-powered-smart-speaker-in-2027-173344866.html?src=rss
Category:
Marketing and Advertising
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