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Financial flexibility is moving past the checkout page. OnePay a fintech majority-owned by Walmart has partnered with Klarna to launch Swipe to Finance.
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Marketing and Advertising
TikTok has finalized the deal for its US entity, with its parent company ByteDance selling majority of its stake to a group of non-Chinese investors. The deal was closed just before the Trump Administrations latest deadline, banning the app in the US unless it was divested from ByteDance, which will only retain 20 percent of the new entity. TikToks investors will own 80 percent, with Oracle, Silver Lake and MGX, an Emirati-state owned investment firm, taking 15 percent each. Other investors include the investment firm of Dells CEO. The terms of the deal were first leaked last month, after TikTok CEO Shou Chew reportedly told employees in a memo that TikTok and ByteDance had agreed to a group of investors. This ends a lengthy saga and months of slow progress as the agreement was being worked out, ensuring that the app will remain available in the US after years of being on the verge of a ban in the country. According to TikToks announcement, the joint venture will protect American users data with Oracle's secure US cloud environment. It will also retrain TikToks algorithm on US users data and will be in charge of content moderation in the US. The entity promises interoperability, as well, promising that users will still get international content and, if theyre a creator, viewers. The safeguards provided by the Joint Venture will also cover CapCut, and Lemon8 and a portfolio of other apps and websites in the US, TikTok said. The new entity will be overseen by a seven-member board of directors, most of whom are Americans. It includes, Shou Chew, the Chief Executive Officer of TikTok, Silver Lake co-CEO Egon Durban, Oracle Executive Vice President Kenneth Glueck and MGX Chief Strategy and Safety Officer David Scott. This article originally appeared on Engadget at https://www.engadget.com/big-tech/tiktok-finalizes-deal-for-its-us-entity-010543484.html?src=rss
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Marketing and Advertising
Sennheiser has unveiled its RS 275 TV Headphones, which are bundled with a BTA1 digital receiver. These headphones use Auracast technology to provide low-latency audio at a range of up to 50 meters, and can connect to other devices enabled with Auracast or Bluetooth Classic. For those unfamiliar, Auracast is broadcast Bluetooth audio; we have an explainer about it after CES 2024 put this audio tech onto the big stage. The digital receiver introduces an Auracast signal in a physical space for any other compatible devices, which might include hearing aids or loudspeakers as well as other headphone sets.The company promises 50 hours of listening with the RS 275 TV Headphones on a single charge, and the set can be powered up from the receiver's USB-C port. Sennheiser designed the headset for long-term comfort; the ear cushions and battery can be replaced by the device's owner. The headphones can be further personalized with the Sennheiser Smart Control Plus App. In addition to finding lost headphones, the app provides controls such as transparency mode, left-right balance, hearing profiles and device-type audio modes.The RS 275 TV Headphone bundle will retail for $300, while a standalone BTA1 receiver will cost $130. Pre-orders will open on February 3 and the audio gear is expected to start shipping on February 17.This article originally appeared on Engadget at https://www.engadget.com/audio/headphones/sennheiser-introduces-new-tv-headphones-bundle-with-auracast-233735294.html?src=rss
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Marketing and Advertising
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