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Even after the final whistle blew on the Seattle Seahawks 29-13 win over the New England Patriots, Rockets Super Bowl was far from over. Sure, the brand had a Super Bowl ad featuring Lady Gaga singing a Mr. Rogers classic, but that was just the beginning. At 8 p.m. ET, immediately after Rocket and Redfins Super Bowl spot aired, the brands released the first of six app-exclusive clues that would roll out over the next 48 hours for users to play a contest in order to win a million-dollar home. This last part of Rockets Super Bowl strategy is perhaps its most important because its not just focused on entertaining audiences or attracting their attention; its about recruiting their participation. Rocket CMO Jonathan Mildenhall told me last week that Super Bowl strategies must now have pre-game, in-game, and post-game stages, and participation was key. Were going to ensure that weve got eyeballs on the spot looking for the home, but its only after it airs that the first of six clues are given, and the remaining six clues are given over a 48-hour period to ensure that Rocket and Redfin are in the postgame conversation, Mildenhall said. So the new strategy that I would implore all marketers to be thinking about is youve got three stages of Super Bowl investment, and one of those stages has to be dominated by your audience participation. The Super Bowl is simultaneously a singular moment for advertisers, and a microcosm of the broader challenges facing brands every single day. Sure, its the biggest, most high profile collective cultural moment we have left, but it retains the same difficulty of standing out, making a mark, and really getting our attention as any other moment. As a result, more brands are working to get audiences involved in some way, shape or form, in order to break through all the noise. Heres a look at how four brands tackled participation in each stage of the Super Bowl. Pre-game prep Comcast Xfinitys Jurassic Park-themed spot is one of the most Super Bowl-y things a brand could do. Bringing back a beloved franchise classicincluding de-aged versions of the original castand putting its own quirky twist on it to tie in its product is not exactly rocket science. Its obvious people will love it. But how do you make sure they really love it and remember it? Comcasts chief growth officer for connectivity and platforms Jon Geiselman says that the Super Bowl used to be a single, high-stakes moment, now its a runway. Audiences dont just show up on game day anymore, says Geiselman. For marketers, thats changed the job. The ad isnt the finish line; its the centerpiece of a much longer story. Created with agency Goodby, Silverstein & Partners (GS&P), Comcast Xfinitys longer story included an in-game NBA take-over at Phillys Xfinity Arena during the Sixers-Bucks game on January 26. Then, in San Francisco in the week leading up to the game there were Jurassic Park Lyft Rides, where the brand turned some Lyft vehicles into the iconic Jurassic Park tour cars, had dinosaur projections light up the citys historic Hobart Building, a motion-sensored T. Rex billboard on Market Street, and taking Baby Tango raptor character outside of Universal Orlando to roam the city and engage with fans. View this post on Instagram GS&P creative director Jen Hart says the pre-game strategy was itself split into stages. The first thing out of the gate was taking down an NBA arena during primetime, with Reggie Miller and Noah Eagle offering commentary on live TV about what was unfolding, says Hart. The next day on social, we invited the world to bring the park back online with an alluring grand prize: a trip back to Jurassic Parks set in Hawaii. We then opened the doors to the parkincluding a lost commercial running on television for a fully functional Jurassic Park, as well as the original cast teasing our Super Bowl spot on social. In-game action Getting fans involved during the game is a unique challenge given theres, you know, an actual football game people are watching. But a good marketers job is to find the space, no matter how small, to squeeze in a compelling reason for us to pay attention. Three brands who worked in different ways to do that this year were Coinbase, OpenAI, and Kraft. OpenAI released three regional ads before the game, but saved its direct pitch to coders for the big game itself. CMO Kate Rouch says that not only was their ad aiming to be a rallying cry for builders to try its newest version of Codex, but it was littered with easter eggssmall signs within the adfor coders to find and use to get prizes and other goodies. Actions speak louder than words, so we’re offering Codex for free, and we have this point of view about building and making things, that anyone can do this, says Rouch. So this Easter egg, is actually tied to a behavior in Codex, and you have to participate in the product to unlock the merch. It’s just a small, simple thing, but we wanted to signal that this is about making things, and kind of lift up people who are going to do something. Crypto platform Coinbase had a lot to live up to. Under former CMO Rouch, the brand made a splash at the 2022 Super Bowl with a bouncing QR code, so current CMO Cat Ferdon knew they needed to continue that legacy of uniquely getting peoples attention. Her solution: why not get people singing karaoke? The Coinbase ad brilliantly mimicked old school karaoke machine screen to get viewers to sing-along with its adapted version of the Backstreet Boys 1997 hit Everybody. Coinbase vice-president of creative Joe Staples says that what makes the Super Bowl unique is that there are 120 million people actively watching ads. So you can choose to do the thing you normally do with more famous people, or you can take it as a time to talk to a nation, says Staples. Or you can just acknowledge that everyone’s had six beers and loads of wings, and are in the room with 15 friends watching a commercial. The participation goal here was to get people laughing and singing with each other. Ferdon says that its about carving out a moment, and making an event out of that moment. Ideally, we’re giving the audience something to participate in so that people in the room, wherever they’re watching, can feel like they’re a part of that event with us, she says. And that in itself is actually the spectacle. View this post on Instagram A post shared by Kraft Mac & Cheese (@kraft_macandcheese) Kraft Heinz didnt have an official big game spot for Mac & Cheese, but it did invest in a celebrity to get people participating during the game. The brand had comedian John Mulaney, who voices its ongoing Best Thing Ever campaign, to respond to every Super Bowl ad in real-timeincluding Coinbases karaokewith custom video ads during the big game on social. Kraft Heinz CMO Todd Kaplan says the point is to try and engage the audience where they are, specifically, on the second screen during the game. Listen, not all 50 plus ads are going to be home runs, he says. Its about finding the moments to come in a humorous way with a point of view for our brand and just drive a conversation, which is really what our job is as marketers. Post-game work This is perhaps the toughest Super Bowl nut to crack. Its also the most recent part of the game that brands have been trying to tap into. Rocket essentially decided to combine all the trappings of more traditional ad, pack it with an emotional punch, and then do its own version of DoorDash All The Ads. In 2024, DoorDash pulled off a Super Bowl hat-trick in that it had a creative idea that got attention and awareness right awaydelivering a lucky winner everything advertised during the gamewith the short-term pay off of actual DoorDash app downloads. It got more than eight million contest submissions and 11 billion impressions. With a clue to winning a million dollar home embedded in its Super Bowl ad, Mildenhall says that the contest will drive Redfin app downloadsyu need the app to enter the contestand ideally even provide a post-game boost to its commercial. I’m hoping that our ad becomes the most-viewed Super Bowl ad this year,” he says. “Because we’re driving people back to it six times so that they can identify which of the homes you’ve seen in the ad is actually available on Redfin tp win.
Category:
E-Commerce
The world’s biggest social media companies face several landmark trials this year that seek to hold them responsible for harms to children who use their platforms. Opening arguments for the first, in Los Angeles County Superior Court, begin this week. Instagram’s parent company Meta and Google’s YouTube will face claims that their platforms deliberately addict and harm children. TikTok and Snap, which were originally named in the lawsuit, settled for undisclosed sums. This was only the first case there are hundreds of parents and school districts in the social media addiction trials that start today, and sadly, new families every day who are speaking out and bringing Big Tech to court for its deliberately harmful products, said Sacha Haworth, executive director of the nonprofit Tech Oversight Project. At the core of the case is a 19-year-old identified only by the initials KGM, whose case could determine how thousands of other, similar lawsuits against social media companies will play out. She and two other plaintiffs have been selected for bellwether trials essentially test cases for both sides to see how their arguments play out before a jury and what damages, if any, may be awarded, said Clay Calvert, a nonresident senior fellow of technology policy studies at the American Enterprise Institute. Its the first time the companies will argue their case before a jury, and the outcome could have profound effects on their businesses and how they will handle children using their platforms. KGM claims that her use of social media from an early age addicted her to the technology and exacerbated depression and suicidal thoughts. Importantly, the lawsuit claims that this was done through deliberate design choices made by companies that sought to make their platforms more addictive to children to boost profits. This argument, if successful, could sidestep the companies’ First Amendment shield and Section 230, which protects tech companies from liability for material posted on their platforms. Borrowing heavily from the behavioral and neurobiological techniques used by slot machines and exploited by the cigarette industry, Defendants deliberately embedded in their products an array of design features aimed at maximizing youth engagement to drive advertising revenue, the lawsuit says. Executives, including Meta CEO Mark Zuckerberg, are expected to testify at the trial, which will last six to eight weeks. Experts have drawn similarities to the Big Tobacco trials that led to a 1998 settlement requiring cigarette companies to pay billions in health care costs and restrict marketing targeting minors. Plaintiffs are not merely the collateral damage of Defendants products, the lawsuit says. They are the direct victims of the intentional product design choices made by each Defendant. They are the intended targets of the harmful features that pushed them into self-destructive feedback loops. The tech companies dispute the claims that their products deliberately harm children, citing a bevy of safeguards they have added over the years and arguing that they are not liable for content posted on their sites by third parties. Recently, a number of lawsuits have attempted to place the blame for teen mental health struggles squarely on social media companies, Meta said in a recent blog post. But this oversimplifies a serious issue. Clinicians and researchers find that mental health is a deeply complex and multifaceted issue, and trends regarding teens’ well-being aren’t clear-cut or universal. Narrowing the challenges faced by teens to a single factor ignores the scientific research and the many stressors impacting young people today, like academic pressure, school safety, socio-economic challenges and substance abuse. A Meta spokesperson said in a recent statement that the company strongly disagrees with the allegations outlined in the lawsuit and that it’s confident the evidence will show our longstanding commitment to supporting young people. José Castaeda, a Google Spokesperson, said that the allegations against YouTube are simply not true. In a statement, he said, Providing young people with a safer, healthier experience has always been core to our work. The case will be the first in a slew of cases beginning this year that seek to hold social media companies responsible for harming children’s mental well-being. A federal bellwether trial beginning in June in Oakland, California, will be the first to represent school districts that have sued social media platforms over harms to children. In addition, more than 40 state attorneys general have filed lawsuits against Meta, claiming it is harming young people and contributing to the youth mental health crisis by deliberately designing features on Instagram and Facebook that addict children to its platforms. The majority of cases filed their lawsuits in federal court, but some sued in their respective states. TikTok also faces similar lawsuits in more than a dozen states. In New Mexico, meanwhile, opening arguments begin Monday for trial on allegations that Meta and its social media platforms have failed to protect young users from sexual exploitation, following an undercover online investigation. Attorney General Raúl Torrez in late 2023 sued Meta and Zuckerberg, who was later dropped from the suit. Prosecutors have said that New Mexico is not seeking to hold Meta accountable for its content but rather its role in pushing out that content through complex algorithms that proliferate material that can be harmful, saying they uncovered internal documents in which Meta employees estimate that about 100,000 children every day are subjected to sexual harassment on the companys platforms. Meta denies the civil charges while accusing Torrez of cherry-picking select documents and making sensationalist arguments. The company says it has consulted with parents and law enforcement to introduce built-in protections to social media accounts, along with settings and tools for parents. Kaitlyn Huamani and Barbara Ortutay, AP technology writers Associated Press Writer Morgan Lee contributed to this story.
Category:
E-Commerce
After weeks of rumors, the company that operates Eddie Bauer stores in the United States and Canada has filed for Chapter 11 bankruptcy protection. As part of the proceedings, Eddie Bauer LLC, which is owned by Catalyst Brands, is planning to wind down operations and close all of its remaining stores. Catalyst also oversees operations for brands including Lucky Brand, Aéropostale, Nautica, Brooks Brothers, and JCPenney. The company is currently on the lookout for a buyer that could potentially acquire some portion of the Eddie Bauers stores. In the meantime, though, a total of 175 Eddie Bauer locations will close their doors in the coming weeks. Here’s what you need to know: Whats happened? According to a court filing, Eddie Bauer has faced significant financial strain at its retail locations for years. In the wake of the COVID-19 pandemic, the company was saddled with supply-chain issues, followed by persistent inflation and reduced discretionary spending on outdoor apparel. Catalyst acquired Eddie Bauers retail operations back in January 2025. In a press release, Catalysts CEO, Mark Rosen, said that the brands challenges have only worsened since then. Even prior to the inception of Catalyst Brands last year, [Eddie Bauer] was in a challenged situation, with declining sales, supply chain challenges and other issues, Rosen said. Over the past year, these challenges have been exacerbated by various headwinds, including increased costs of doing business due to inflation, ongoing tariff uncertainty, and other factors. Eddie Bauer joins a long list of retail chains that have recently shuttered some or all of their brick-and-mortar operations due to the ongoing retail apocalypse, including Party City, Big Lots, Joann, Claires, Saks Off 5th, and Francescas. As Fast Company previously reported, these bankruptcy proceedings will not impact Eddie Bauers locations overseas or its e-commerce and wholesale operations, which are led by separate companies. Whats next for Eddie Bauer? In the next few weeks, as Eddie Bauer LLC’s Chapter 11 proceedings move forward, the company plans to try to find a bidder to take over some or all of its stores and remaining assets. As of February 9, Catalyst said it had received two indications of interest from different companies. The brand plans to accept final bids on March 3 and proceed with any potential sale hearing on March 12. While those negotiations are underway, Eddie Bauer has already begun to wind down its physical presence. Per the bankruptcy filing, 49 of the companys leases were allowed to expire at the end of January and all of those stores are now closed. The remaining 175 stores have all begun the process of liquidating their inventory, furniture, and fixtures in preparation for a final closure, which is expected to take about 13 weeks. Which Eddie Bauer stores are closing? The impacted retail locations include about 25 Canadian locations and the remaining 150 in the U.S. The full list is as follows: Alaska Anchorage, 320 West 5th Ave, Suite #C44A, Anchorage, AK, 99501 Alabama The Outlet Shops at Grand River, 6200 Grand River Blvd E, Suite 118-G, Leeds, AL, 35094 Tanger Outlet at Foley, 2601 S McKenzie St Ste 260, Foley, AL, 36535 California San Clemente Outlet, 101 W Avenida Vista Hermosa Suite 158, San Clemente, CA, 92672 Shasta Outlet, 1699 Hwy 273, Anderson, CA, 96007 Factory Stores at Vacaville, 131-F Nuttree Rd, Vacaville, CA, 95687 Village at Topanga, 6256 Topanga Canyon Blvd, Space #1240, Canoga Park, CA, 91303 Galleria at Roseville, 1151 Galleria Blvd., Ste. 133, Roseville, CA, 95678 Gilroy Outlet, 8325 Arroyo Circle, Bldg. D, Sp 28, Gilroy, CA, 95020 Great Mall Outlet, 447 Great Mall Drive Space 155A, Milpitas, CA, 95035 Fig Garden Village Shopping Center, 738 W. Shaw Ave., Fresno, CA, 93704 Folsom Factory Outlet, 13000 Folsom Blvd., Space 1450, Folsom, CA, 95630 Petaluma Outlets, 2200 Petaluma Blvd N, Petaluma, CA, 94952 Viejas Outlet Center, 5001 Willows Road, Space J101, Alpine, CA, 91901 Colorado Colorado Mills, 14500 W. Colfax Avenue, Space 160 A, Lakewood, CO, 80401 Castle Rock Factory Outlet, 5050 Factory Shops Blvd Suite 850, Castle Rock, CO, 80108 Silverthorne Outlet, 145A Stephens Wy, Silverthorne, CO, 80498 Centerra, I-25 and Eisenhower Blvd., Loveland, CO, 80538 Connecticut Tanger Outlet at Foxwoods, 455 Trolley Line Boulevard Suite 280, Mashantucket, CT, 06338 Westbrook Factory Stores, 314 Flat Rock Place, Suite C-105, Westbrook, CT, 06498 Delaware Rehoboth Ocean Outlet, 36502 Seaside Outlet Drive Suite 1250, Rehoboth Beach, DE, 19971 Florida Citrus Park Town Center, 7911 Citrus Park Town Center Mall, #520, Tampa, FL, 33625 St. Augustine Outlet Center, 2700 State Road 16, Suite 103, St. Augustine, FL, 32092 Silver Sands Factory Stores, 10562 Emerald Coast Parkway Space 10-14, Destin, FL, 32550 Lake Buena Vista Outlet, 15813 State Road 535, Orlando, FL, 32821 Georgia Commerce II Outlet, 800 Steven B Tanger Blvd Ste 809, Commerce, GA, 30529 North Georgia Premium Outlets, 800 Hwy 400 South, Suite 835, Dawsonville, GA, 30534 Discover Mills, 5900 Sugarloaf Pkwy #280, Lawrenceville, GA, 30043 Outlet Shops at Atlanta, 915 Ridgewalk Pkwy Suite #620, Woodstock, GA, 30188 Iowa Southern Hills Mall, 4400 Sergeant Road, Suite 08, Sioux City, IA, 51106 Outlets of Des Moines, 801 Bass Pro Dr NW Suite 110, Altoona, IA, 50009 Coral Ridge Mall, 1451 Coral Ridge Ave., Ste 232, Coralville, IA, 52241 Valley West, 1551 Valley West Dr., Ste 110, West Des Moines, IA, 50266 Lindale Mall, 4444 First Ave NE #124, Cedar Rapids, IA, 52402 Tanger Outlet at Williamsburg, 236 Tanger Drive, Williamsburg, IA, 52361 Idaho Boise Town Square, 350 N. Milwaukee, #1321, Boise, ID, 83704 Illinois Woodfield, Woodfield Shopping Center E-329, Schaumburg, IL, 60173 Burr Ridge, 750 Village Center Drive, Burr Ridge, IL, 60527 Village Plaza, 7232A Dempster, Morton Grove, IL, 60053 Chicago Premium Outlet, 1650 Premium Outlets Blvd. #325, Chicago, IL, 60502 Indiana Heritage Square, 7135 Heritage Square Drive Suite #320, Granger, IN, 46530 Edinburgh Outlet, 3000 Outlet Drive, Space F120, Edinburgh, IN, 46124 Lighthouse Place Outlet, 1105 Lighthouse Place, Michigan City, IN, 46360 Clay Terrace, 14395 Clay Terrace Blvd., Carmel, IN, 46032 Kansas NewMarket Square, 2441 N Maize Rd, Ste 805, Wichita, KS, 67205 Legend Outlet, 1813 Village West Pkwy #Q116, Kansas City, KS, 66111 Kentucky Outlet Shoppes of the Bluegrass, 1155 Buck Creek Rd., Suite D-406, Simpsonville, KY, 40067 Massachusetts Burlington, 75 Middlesex Turnpike Space 1068B, Burlington, MA, 01803 Wrentham Village Outlets, One Premium Outlets Blvd Suite 640, Wrentham, MA, 02093 Prime Outlets @ Lee, 270 Premium Outlets Blvd, Lee, MA, 01238 Maryland Queenstown Outlet, 126 Outlet Center Dr, Queenstown, MD, 21658 Prime Outlets of Hagerstown, 500 Premium Outlets Boulevard, Hagerstown, MD, 21740 Arundel Mills, 7000 Arundel Mills Circle, Ste 476, Baltimore, MD, 21076 Maine Maine Mall, 364 Maine Mall Road, Space E-113, S. Portland, ME, 04106 Marketplace at Augusta, 8 Stephen King Dr. Suite 1, Augusta, ME, 04330 Michigan Twelve Oaks, 27394 Novi Road #A-203, Novi, MI, 48377 Kensington Valley Factory Shops, 1475 N Burkhart Rd, Ste G340, Howell, MI, 48855 Village of Rochester, 388 N. Adams Rd., Rochester Hills, MI, 48309 Tanger Outlet at West Branch, 2990 Cook Rd. Suite 113A, West Branch, MI, 48661 Birch Run Outlet, 12150 S. Beyer Road, Sp F-20, Birch Run, MI, 48415 Partridge Creek, 17420 Hall Road, SPC 133, Clinton Township, MI, 48038 Great Lakes Crossing Outlet, 4720 Baldwin Rd., Sp 210, Auburn Hills, MI, 48326 Minnesota Ridgedale, 12715 Wayzata Blvd Ste 2280, Minnetonka, MN, 55305 Medford Outlet Center, 6750 W Frontage Rd. Suite 321, Medford, MN, 55049 Outlets at Albertville, 6415 Labeaux NE, Space B-290, Albertville, MN, 55301 Eden Prairie, 8251 Flying Cloud Drive, Space #1136, Eden Prairie, MN, 55344 Twin City @ Eagan, 3945 Eagan Outlets Parkway Suite 1030, Eagan, MN, 55122 Miller Hill Mall, 1600 Miller Trunk Hwy, Duluth, MN, 55811 Mall of America, 214 South Avenue, Bloomington, MN, 55425 Missouri Osage Beach Premium Outlet, 4540 Highway 54, Suite J1, Osage Beach, MO, 65065 Tanger Outlets of Branson, 300 Tanger Blvd., suite 313, Branson, MO, 65616 Columbia Mall, 2300 Benadette Dr., Sp 432, Columbia, MO, 65203 St Louis Galleria, 1115 Saint Louis Galleria Space 1113, St. Louis, MO, 63117 Saint Louis Premium Outlet, 18501 Outlet Blvd. Suite 300, Chesterfield, MO, 63005 Montana Rimrock, 300 South 24th St.West, Billings, MT, 59102 North Carolina Nags Head Outlets, 7100 South Croatan Hwy, Nags Head, NC, 27959 Concord Mills Outlets, 8111 Concord Mills Blvd., Space 614, Concord, NC, 28027 Carolina Outlet Center, 1205 Outlet Center Drive STE 1239, Smithfield, NC, 27577 Asheville, 3 South Tunnel Road, Sp A-14, Asheville, NC, 28805 North Dakota West Acres, 3902 13th Ave. SW, Ste 228, Fargo, ND, 58103 New Hampshire Settler’s Green, OVP-D2; Route 16 Box 54, North Conway, NH, 03860 Tilton Outlet, 120 Laconia Rd., Ste 225, Tilton, NH, 03276 New Jersey American Dream, 1 American Dream Way, Suite B237, East Rutherford, NJ, 07073 Garden State Plaza, 1 Garden State Plaza Space T7, Paramus, NJ, 07652 Rockaway, 301 Mount Hope Ave #1082, Rockaway, NJ, 07866 Gloucester Premium Outlet, 100 Premium Outlets Drive Suite 330, Blackwood, NJ, 08012 Jersey Store, 1 Premium Blvd, Suite 830, Tinton Falls, NJ, 07753 New Mexico Santa Fe Premium Outlets, 8380 Cerrillos Rd, Santa Fe, NM, 87507 ABQ, 2240 Q Street Space 10H, Albuquerque, NM, 87110 Meadowood, 5108 Meadowood Mall Circle, Reno, NV, 89502 New York Walden Galleria, 2000 WALDEN AVENUE #G-107, Cheektowaga, NY, 14225 Adirondack Outlet Mall, 1444 State Road 9, Space 23, Lake George, NY, 12845 Eastview, 781 Eastview Mall #159, Victor, NY, 14564 Northway Mall, 1440 Central Ave, Colonie, NY, 12205 Tanger Outlet Center at Riverhead, 602 Tanger Mall Drive Spc 602A, RIVERHEAD, NY, 11901 Destiny Outlet, 306 Hiawatha Blvd. W Space J217, Syracuse, NY, 13204 Waterloo Premium Outlet, 655 Route 318, Space #95, Waterloo, NY, 13165 Ohio Jeffersonville Outlet, 8195 Factory Shops Blvd, Jeffersonville, OH, 43128 Town Center at Easton, 4047 Gramercy Street, Space A-125, Columbus, OH, 43219 Summit Mall, 3265 W. Market St., Sp 430, AKRON, OH, 44333 Aurora Premium Outlet, 549 S. Chillicothe Rd., Route 43 #630, Aurora, OH, 44202 Oregon Clackamas, 12000 SE 82nd Avenue, Suite 2076, Portland, OR, 97086 Woodburn Company Stores, 1001 Arney Road, Suite 600, Woodburn, OR, 97071 Lincoln City Outlet, 1500 SE East Devils Lake Road, Suite 312, Lincoln City, OR, 97367 Seaside Factory Outlet Center, 1111 North Roosevelt #100, Seaside, OR, 97138 Bend Outlet, 61338 S Highway 97 Ste 210, Bend, OR, 97702 Columbia Gorge Outlet, 450 NW 257th Ave, #200, Troutdale, OR, 97060 Pennsylvania Gettysburg Village, 1863 Gettysburg Village Dr. Suite A6, Gettysburg, PA, 17325 Montgomery, 248 Montgomery Mall Space 2128, North Wales, PA, 19454 South Hills Village, 301 South Hills Village Blvd., Sp 1340, Pittsburgh, PA, 15241 Shoppes at Susquehanna, 2603 Brindle Road Space G, Harrisburg, PA, 17110 Crossings Factory Stores, 1000 Premium Outlets Dr. Sp#C09, Tannersville, PA, 18372 Tanger Outlet Center Lancaster, 1140 Stanley K. Tanger Blvd, Lancaster, PA, 17602 The Arena Hub Plaza, 417 Arena Hub Plaza, Wilkes-Barre, PA, 18702 Grove City Outlet, 1911 Leeburg Road, Sp 900/PO Box 1101, Grove City, PA, 16127 Philadelphia Premium Outlet, 18 Light Cap Road #1099, Philadelphia, PA, 19464 Tanger at Pittsburgh, 2200 Tanger Blvd, Suite 805, Pittsburgh, PA, 15301 The Shoppes at Brinton Lake, 961 Baltimore Pike, Concord Township, PA, 19342 South Carolina Hilton Head Outlet, 1414 Fording Island Rd Ste G-140, Bluffton, SC, 29910 Myrtle Beach Factory Stores, 4620 Factory Store Blvd, Myrtle Beach, SC, 29579 South Dakota Rushmore, 2200 N. Maple, Ste 466, Rapid City, SD, 57701 The Empire, 1580 W Empire Mall Sp 116, Sioux Falls, SD, 57106 Tennessee Hamilton Place, 2115 Gunbarrel Rd, Chattanooga, TN, 37421 The Pinnacle Outlet, 554 Pinnacle Parkway, Space #749, Bristol, TN, 37620 Texas Southlake Town Square, 1402 Main St., Southlake, TX, 76092 Tanger Factory Outlet San Marcos, 4015 I-35 South, Ste 640, San Marcos, TX, 78666 Round Rock Outlet, 4401 I 35 N Frontage Rd #0793, Round Rock, TX, 78664 Rio Grande Outlet, 5001 East Expressway 83 Building 8, space 820, Mercedes, TX, 78570 Traverse Mountain Outlet, 3700 North Cabelas Blvd Ste 440, Lehi, UT, 84043 Zion Factory Stores, 250 N. Red Cliff Dr. Suite 12, ST. GEORGE, UT, 84790 Virginia Valley View Mall, 4802 Valley View Blvd., Ste LB50, Roanoke, VA, 24012 Williamsburg Outlet, 5715-75 Richmond Road, Williamsburg, VA, 23188 Fair Oaks, 11715-U Fair Oaks Mall, Sp J225, Fairfax, VA, 22033 Leesburg Corner, 241 Fort Evans Rd. NE, Ste. 1257, Leesburg, VA, 20176 Vermont Manchester Designer Outlet, 135 Depot St #82, Manchester Center, VT, 05255 Washington Factory Stores at North Bend, 661 S Fork Ave. SW Suite 4-C, North Bend, WA, 98045 University Village, 2690 N.E. University Village St. – Space A, Seattle, WA, 98105 Supermall of the NW Outlet, 1101 Supermall Wy., Sp 1336, Auburn, WA, 98001 Westfield South Center Mall, 670 Southcenter Mall, Tukwila, WA, 98188 Alderwood, 3000 184th St SW Space #294, Lynnwood, WA, 98037 Spokane Valley Plaza Outlet, 15635 East Broadway, Spokane, WA, 99037 Centralia Outlet, 1404 Lum Road, Centralia, WA, 98531 Columbia Center, 1321 N Columbia Center Blvd #537, Kennewick, WA, 99336 Woodinville Outlet, 13910 NE Mill Pl, Woodinville, WA, 98072 Seattle Premium Outlet, 10600 Quilceda Blvd. #340, Tulalip, WA, 98271 Wisconsin Johnson Creek Factory Shoppes, 595 West Linmar Lane, Ste B-40, Johnson Creek, WI, 53038 Mayfair, 2500 North Mayfair Road, Sp 432, Wauwatosa, WI, 53226 Oshkosh Mfg Outlet, 3001 S. Washburn, Ste #E-80, Oshkosh, WI, 54904 Fox River, 4301 West Wisconsin Ave #128, Appleton, WI, 54913 Wisconsin Dells, 210 Gasser Road Spc 581, Wisconsin Dells, WI, 53913 Pleasant Prairie Outlet, 11601 108th St Unit 554, PLEASANT PRAIRIE, WI, 53158 Oakwood, 4800 Golf Rd, Space 822, Eau Claire, WI, 54701 Alberta Kingsway Garden, 109th and Princess Elizabeth Ave Spc 628, Edmonton, AB, T5G 3A6 West Edmonton, 8770 170 St NW # 1992, Edmonton, AB, T5T 4M2 Market Mall, 3625 Shaganappi Trail NW #40R, Calgary, AB, T3A 0E2 Chinook Centre, 6455 McCloud Trail SW Space 1229, Calgary, AB, T2H 0K8 British Columbia Coquitlam Centre, 2929 Barnet Highway, Coquitlam, BC, V3B 5R5 Woodgrove Centre, 102-6631 Island Hwy North #80, Nanaimo, BC, V9T 4T7 Government Street, 1254 Government St., Victoria, BC, V8W 1Y3 Park Royal, 2002 Park Royal S. Space 997, West Vancouver, BC, V7T 2W4 Mayfair, 638 Mayfair Shopping Centre, Victoria, BC, V8Z 6E3 Tsawwassen Outlet, 130-5000 Canoe Pass Way, Tsawwassen, BC, V4M 0B3 New Brunswick Champlain Place, 477 Paul St., Sp W4, Dieppe, NB, E1A 4X5 Nova Scotia Mic Mac Mall, 21 Mic Mac Blvd., Sp 137A, Dartmouth, NS, B3A 4N3 Ontario Tanger Outlets Cookstown, 3311 Simcoe Road 89 Ste #H40, Cookstown, ON, L0L 1L0 Bayshore Shopping Centre, 100 Bayshore Dr., Ottawa, ON, K2B 8C1 Station Mall, 293 Bay St Space #K5, Sault Ste. Marie, ON, P6A 1X3 Lime Ridge Mall, 999 Upper Wentworth Street, Unit 411, Hamilton, ON, L9A 4X5 Don Mills, 32 Karl Fraser Rd CRU J10, TORONTO, ON, M3C 0E8 Vaughan Mills Outlet, 1 Bass Pro Dr. Ste 713, Vaughan, ON, L4K 5W4 Place d’Orleans, 110 Place d’Orleans Dr, Space 700, Ottawa, ON, K1C 2L9 Upper Canada Mall, 17600 Yonge St #DD16, Newmarket, ON, L3Y 4Z1 The Outlet Collection @ Niagara, 300 Taylor Rd Unit#317 Bldg 300, Niagara-on-the-Lake, ON, L0S 1J0 Tanger Outlets Ottawa, 8555 Campeau Dr Unit#380, Ottawa, ON, K2T 0K5 Quinte Mall, 390 North Front St, Belleville, ON, K8P 3E1 Saskatchewan Midtown Plaza, 21 1st Ave. S., Saskatoon, SK, S7K 1J5
Category:
E-Commerce
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