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Creativity has been heralded as our last irreplaceable skill, the one thing machines could never touch. Yet in offices everywhere, teams hit the same walls: blank screens, stale ideas, the exhausting churn of brainstorming sessions that go nowhere. The promise of human ingenuity feels increasingly at odds with the reality of modern work, where the demand for fresh thinking has never been higher, but the conditions for producing it have never been worse. Its awkward to admit, but were not brainstorming the way we used to. Its not that weve lost the ability. Creative thinking remains the lifeblood of everything from product development to marketing campaigns. But the uncomfortable truth is that we no longer have the luxury of time for the classical creative process. The slow simmer of ideas, the meandering discussions, and the trial and error that once defined innovation have been compressed into frantic sprints. We’re still creative, but we’re drowning in the busywork that keeps us from accessing that creativity when we need it most. Were in the decade of the creative bottleneck For years, innovation has unfolded at a breakneck pace, but the evidence suggests things are slowing. The low-hanging fruit of the digital revolution has been picked, and the next wave of breakthroughs requires more than incremental tweaks. Yet the very systems meant to foster creativity have become clogged with bureaucracy and inefficiency. Consider the latest estimates on how knowledge workers spend their time: they waste 3.6 hours each week managing internal workplace communication, another 2.8 hours searching for or requesting information they need to do their jobs, and an additional 2.2 hours trapped in unnecessary or unproductive meetings. Thats nearly a full day every week lost to process rather than progress. White-collar workers, especially in tech, were supposed to be the disruptorsthe ones breaking old models and inventing new ones. Instead, theyve become administrators of their own stagnation. We cant create more time, but we can rethink what creativity actually is At its core, creativity isnt the romanticized lightning strike of inspirationits a grueling, mechanical process. It requires grinding through bad ideas, hitting dead ends, and enduring countless revisions before arriving at something worthwhile. The hardest part? Ideationthe raw generation of new concepts. Humans arent wired to produce fresh ideas on demand. Our brains cling to familiar patterns, get stuck in ruts, and freeze under pressure. But this is precisely where AI excels. Where we see a blank page, an AI sees infinite permutations. Where we fatigue after a dozen iterations, an AI can generate thousands without losing focus. Heres the real opportunity: if improving an idea by 5% used to take two weeks of human deliberation, what happens when AI can deliver that same 5% gain in 30 minutes? Suddenly, those incremental improvements compound exponentially. The bottleneck isnt the quality of our thinking; its the speed at which we can cycle through possibilities. AI is actually very good at the creative process Where AI thrives is in the parts of creativity that humans find most draining: the relentless generation of variations, the cold-eyed evaluation of options, the pattern recognition across vast datasets. These are the unglamorous foundations of innovation, the behind-the-scenes work that makes the “aha” moments possible. Think about it. Humans can run at 15 mph tops; cars can go 200 mph. We dont insist on sprinting everywhere just to prove our legs work. We use technology to extend our natural capabilities. Why should thinking be any different? Humans simply arent built to crank out a hundred versions of a logo, or a thousand variations of a marketing message, then dispassionately select the strongest. Our attention falters, our judgment clouds, our patience wears thin. But for AI, this is trivial. It doesnt need coffee breaks or pep talks. It doesnt get attached to pet ideas or succumb to groupthink. It just generates, analyzes, and iteratesexactly the skills needed to break through creative logjams. This isnt about replacing human judgment. Its about augmenting it. The real value of AI lies in its ability to handle the brute-force labor of creativity, leaving us free to focus on what humans do best: refining, contextualizing, and applying ideas with taste and strategic insight. Its the difference between digging a foundation with a shovel and using an excavator. The end goal isnt the tool its the building. We dont have to cede complete creative control To be clear, this isnt about surrendering creativity to machines. AI lacks our intuition, our cultural awareness, our understanding of human nuance; the very qualities that make our best ideas resonate. The breakthroughs of the next decade wont come from AI working alone, but from humans wielding AI as the ultimate creative accelerator. The real paradigm shift is recognizing that AI isnt here to replace human creativity, but to unstick it. For years, weve treated brainstorming as a sacred ritual, as if the magic were in the method rather than the outcome. But what if the magic is actually in removing the friction between thought and execution? We need to let machines do what they do best (generating and sorting possibilities at superhuman scale) so we can focus on what we do best (selecting, shaping, and elevating the best ideas). The next big idea might be waiting in iteration #387and thanks to AI, we might actually have time to find it.
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This article is republished with permission from Wonder Tools, a newsletter that helps you discover the most useful sites and apps. Subscribe here. Four new AI tools caught my attention recently for solving specific problems well. They are free to try and quick to learn, and they point toward where AI is heading. 1. Lovart: Create a brand kit or marketing campaign with an AI design agent Lovarts conversational interface allows you to generate posters, social posts, branding kits, storyboardseven packaging. Unlike other image generation tools, you can generate dozens of images from a single prompt, then iterate on the results in a chat dialogue. You can also edit the images. I used an eraser to remove stray text in a promo poster. Pricing: Free (limited use), or $15 to $26/month billed annually for additional usage and pro models. 2. Little Language Lessons: Brush up on French, Spanish, or other languages Polish your linguistic skills in three different ways using Googles Little Language Lessons. Unlike Duolingo, Babbel, and other subscription language-learning systems, this is completely free. Its just for micro-learningpicking up some words, phrases, and grammarnot for developing full fluency. Tiny Lessons: Pick from a long list of languages and type in a scenariolike hosting a meeting or going to a concert. Learn related words and phrases. Slang Hang: Catch up on popular new chitchat by watching a conversation thread between native speakers. While listening, youll see the translation. Word Cam: Snap a picture to get translations of objects in the image, along with related phrases. Tip: Use this app on a mobile deviceit will be handier for capturing images than your computers webcam. 3. Gemini Scheduled Actions: Set up simple AI automations Scheduled actions are an emerging format where AI assistants send you personalized updates. You design the task and choose its frequency. ChatGPT Tasks, Perplexity Tasks, and Geminis Scheduled Actions are three Ive been testing. Get notified when a task is completed by email, push notification, or within the app. Here are a few examples. Generate a summary of headlines on your niche topic. I get positive news memos to counter the weight of news negativity. Ask for one-sentence takeaways, source links, specific subtopics, or whatever else interests you. Get weather-related wardrobe suggestions. Create morning weather updates with outfit ideas based on a list of wardrobe items you provide for personalized guidance. Plan a creative spark moment. Get a dailyor weeklyprompt for a creative activity: writing, drawing, journaling, cooking, or whatever you love. Catch up on your favorite teams, shows, or bands. Request updates on your favorite artists or athletes. Unlike services like Google Alerts, these AI actions let you use natural language to detail your personal interests. Explore new restaurants to try. Ask for a weekly summary of new nearby eateries, cafés, or dessert spots, with whatever criteria matters to you most. 4. MyLens: Create an infographic from a link, YouTube video, or text Creating infographics can be complicated and time-consuming. Ive been experimenting with MyLens to convert raw material into visuals. How it works: Paste in text or upload a PDF, image, or CSV/Excel file. Or add a link to a site, article, or YouTube video. What you can make: Generate timelines, flowcharts, tables, or quadrant diagrams. Or upload data to create line, bar, or doughnut charts. Watch MyLenss one-minute demo video to see it in action. Pricing: Free to create three non-editable, public infographics (stories) a day, or $9/month billed annually for 300 monthly editable creations. Alternatives: Ive covered Napkin.ai, Venngage, and apps for creating timelines. This article is republished with permission from Wonder Tools, a newsletter that helps you discover the most useful sites and apps. Subscribe here.
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When we started Equal Research Day on June 10, 2022the anniversary of women finally being included in U.S. clinical research in 1993we intended it to be a celebration of progress and a call for more inclusive science. We wanted to mark how far wed come and how much opportunity still lay ahead. We never imagined that just three years later, wed be fighting to keep that progress from being undone. The Trump administrations ongoing federal actions targeting women, diversity, and equitysuch as budget cuts affecting critical research funding, and the sporadic erasure of critical data and educationhave already caused massive damage and hindered progress for health parity in only five short months. We’re just beginning to wrap our minds around the lost progress and bleak future that we’re facing if there is no change of course. And we don’t have time, let alone four years, to wait on continuing health parity workfor women and for all marginalized groups harmed by the administrations actions. If it feels like we are going back in time, it’s because we are. As founders building the future of womens health, we cant stay quiet. We are witnessing the erasure of womenagain. Medicines long history of leaving women behind While women weren’t required to be included in clinical research until 1993, the National Institutes of Health (NIH) didnt required researchers to account for sex as a biological variable until 2016. While some progress has been made, even in 2024 we were far from closing the research gapparticularly for marginalized and underrepresented groups. Because women have been left out of research for so long, many of the drugs, diagnostics, and standards of care we rely on today were never tested on womens bodies. As a result, women are diagnosed, on average, four years later than men across hundreds of diseases. Women are more likely to die in surgery if their surgeon is a man, and women are twice as likely to die after a heart attack, compared to men. Were more likely to be misdiagnosed, to experience severe medication side effects, and to be told our symptoms are all in our heads. Behind already, we’re taking massive steps backwards in closing the gender health gap and reaching health equity. In 2025, history is repeating itself This year alone, the NIH slashed $2.6 billion in contracts, plus an additional $9.5 billion for research grants, a devastating blow to women’s health research. The Womens Health Initiative (WHI)a decades-long study of 160,000 women, critical for better understanding chronic disease, hormone therapy, and morewas abruptly defunded in April (an apparent reversal to the cut was later confirmed in May), leaving the WHI in limbo for weeks. The Centers for Disease Control (CDC) fired 18% of its staff, including entire teams dedicated to maternal health, contraceptive guidance, and drug-resistant sexually transmitted infection (STI) tracking. And the National Science Foundation (NSF) canceled over 1,400 grants, especially those tied to gender, equity, or health disparities. Federal agencies were given directives to reject funding for any research grants that include “banned words” such as “women, trans, or diversity,” at the NIH, and for the NSF, an even longer list, including: -“Female” and “women,” but not male or men -“Male dominated” -“Gender” -“Equity” -“Diversity” -“Minority” -“Underrepresented” -“Antiracist” -“Diversity” -“Trauma” -“Biases” -“Disability” -“Inclusion” -“Victims” -“Racially” This is targeted, strategic, and deeply dangerous for not only women, but for all underserved and under-researched groups that need the funding and research the most. Data and education are disappearing, too As if defunding wasnt enough, the federal government scrubbed over 8,000 public health web pages. These included critical health guidance on contraception, LGBTQ+ health, STIs, and maternal outcomes. Some of the pages were hastily scrubbed and restored while missing key facts, essentially erasing certain groups. The CDC removed or changed key datasets and web pages on the LGBTQ+ community and other underrepresented, marginalized groups. The CDC also pulled fact sheets on HIV prevention, HIV diagnosis, and transmission, and then republished some of the information, leaving out transgender people. The FDA also took down an entire website dedicated to minority health and health equity. This kind of censorship isnt just alarmingits life-threatening. If we cant see the data, we cant measure the problem. And if we cant measure the problem, we can’t fix it. This is more than a research crisis. Its a public health emergency, and it will hit the most vulnerable communities the hardest. The U.S. has the highest maternal mortality rate of any wealthy nation. Erasing programs like PRAMSwhich monitors postpartum complications, means entire states are now totally unequipped to track what happens to postpartum women. Shuttering research labs and programs on STIs, HIV, and sexual health will hinder progress for women’s sexual health and disease prevention, particularly for women and LGBTQ communities. Finally, widespread government directives to cut research funding for anyone who focuses on gender threaten to uno all the progress we’ve made since 1993, and this in turn, hinders what we can change moving forward. We know that when women are under-researched, we pay the highest price. Women already spend 25% more of their lives in worse health than men. And, 64% of common medical interventions are less effective or less accessible for women, compared to only 10% for men. For every woman diagnosed with a womens health issue, approximately four are not diagnosed. (There are 97 similar statistics published in our book, 100 Effed Facts About The Gender Health Gap.) This will only get worse with the current federal actions. What can be done While some companies and researchers are stepping in to fill the void, in reality, no private innovation can replace the scale, accountability, and public good of federally funded research. As founders of a women’s health company, we believe more than anyone about the power of private, high-growth solutions for the world’s most pressing problems. We are doing our part at Evvy. But even we don’t see the path through without government investment. Alone, we simply can’t approach the scope and magnitude of what the government to help the more than 50% of the population who deserve better. Startups can pilot new tools, but they cant collect longitudinal data on maternal mortality across all 50 states. Academic labs can push science forward, but they cant maintain national health surveillance systems. The erosion of public health infrastructure means were losing the connective tissue that links discovery to care. And without it, even the best innovations risk being isolated solutions in a broken system. This isnt just about research; its about rights. Its about refusing to let an entire half of the population be sidelined under the excuse of cost cutting. We need to fund the science that sees us, protect the data that tells our stories, and build a healthcare system where womens bodies are studied, understood, and prioritized. We can fight for funding, for research, for truth. And, most importantly, we can fight to make sure women are never again an afterthought in the story of medicine. To help, join the Equal Research Day campaign to demand equal research funding for women, or donate to nonprofits funding critical research like Womens Health Access Matters and the Foundation for Womens Health.Priyanka Jain is CEO and cofounder of Evvy. Laine Bruzek and Pita Navarro are cofounders of Evvy.
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