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The European Commission has started proceedings to ensure Google complies with the Digital Markets Act (DMA) in certain ways. Specifically, the European Unions executive arm has told Google to grant third-party AI services the same level of access to Android that Gemini has. "The aim is to ensure that third-party providers have an equal opportunity to innovate and compete in the rapidly evolving AI landscape on smart mobile devices," the Commission said in a statement. The company will also have to hand over "anonymized ranking, query, click and view data held by Google Search" to rival search engines. The Commission says this will help competing companies to optimize their services and offer more viable alternatives to Google Search. "Todays proceedings under the Digital Markets Act will provide guidance to Google to ensure that third-party online search engines and AI providers enjoy the same access to search data and Android operating system as Google's own services, like Google Search or Gemini," said Henna Virkkunen, the Commissions executive vice-president for tech sovereignty, security and democracy. "Our goal is to keep the AI market open, unlock competition on the merits and promote innovation, to the benefit of consumers and businesses."The Commission plans to wrap up these proceedings in the next six months, effectively handing Google a deadline to make all of this happen. If the company doesn't do so to the Commission's satisfaction, it may face a formal investigation and penalties down the line. The Commission can impose fines of up to 10 percent of a company's global annual revenue for a DMA violation.Google was already in hot water with the EU for allegedly favoring its own services such as travel, finance and shopping over those from rivals and stopping Google Play app developers from easily directing consumers to alternative, cheaper ways to pay for digital goods and services. The bloc charged Google with DMA violations related to those issues last March. In November, the EU opened an investigation into Google's alleged demotion of commercial content on news websites in search results. The following month, it commenced a probe into Google's AI practices, including whether the company used online publishers' material for AI Overviews and AI Mode without "appropriate compensation" or offering the ability to opt out.This article originally appeared on Engadget at https://www.engadget.com/ai/the-eu-tells-google-to-give-external-ai-assistants-the-same-access-to-android-as-gemini-has-154157081.html?src=rss
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Every time Apple's AirPods 4 with active noise cancelation go on sale I have the same thought: maybe I made a mistake. Don't get me wrong, I love my regular AirPods 4, but the noise canceling aspect makes their sister pair very enticing. Take now, for instance, when the AirPods 4 with ANC are on sale for $119, down from $179. The 34 percent discount brings them to only $4 more than the standard AirPods 4 current sale price and below their usual $129. While we've seen the ANC model as low as $99, the $119 price tag is the best deal we've seen so far this year. Apple released its fourth-generation AirPods in late 2024 and they're still our pick for best budget AirPods on the market. We gave the ANC model an 86 in our review thanks to their effective noise canceling, better sound quality and features like adaptive audio. Overall, at $60 off, they're a great option to pick up. Check out our coverage of the best Apple deals for more discounts, and follow @EngadgetDeals on X for the latest tech deals and buying advice.This article originally appeared on Engadget at https://www.engadget.com/deals/airpods-4-with-anc-drop-to-119-153239093.html?src=rss
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Are in-house marketing agencies (IHAs) trusted by their clients? Are clients satisfied with the creativity and strategic thinking of IHAs? To find out, researchers surveyed 281 in-house agency marketers and their internal corporate clients. Read the full article at MarketingProfs
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