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Spotify is finally letting the United States join its music video party. Music Videos have started rolling out in beta today to Premium users across the US and Canada, offering not only official artist videos but also new formats like live performances and covers. Music Videos first arrived last year in 11 countries, but the United States wasn't one of them. The reason for that was simple Spotify simply didn't have the rights. However, last month the streaming service struck a deal with the National Music Publishers' Association (NMPA) that included new provisions for video content, paving the way for the new feature. Here's how to access Music Videos. If you're a Premium subscriber in one of Spotify's beta markets, you can simply open a track (on TV, desktop, IOS and Android devices) and tap "Switch to video." The music video will then start playing where the song left off. To return to background listening, hit "Switch to audio." You can get a full-screen experience by turning your device to landscape mode. When the service first launched, it was limited to "thousands" of music videos, but Spotify promised that the list would expand rapidly. In discussing the benefits to artists, the company said early this year that "users who discover a song and then watch the music video on Spotify are 34 percent more likely to stream the song again the following week." In a job listing spotted by The Verge, Spotify said it planned to build a "best-in-class video experience to rival the biggest players, like YouTube or TikTok." This article originally appeared on Engadget at https://www.engadget.com/entertainment/music/spotify-finally-brings-music-videos-to-the-us-150037974.html?src=rss
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Marketing and Advertising
Congrats to any budding Nostradamus out there who peered into the future to boldly predict that Amazon would bring more shopping features to Alexa+ sooner rather than later. A gold star for you. Yes, it hasn't taken too long for Amazon to weave more features into the generative AI-powered version of Alexa that are designed to get you to buy more stuff.Shopping features were part of the original Alexa from the jump, of course, but Amazon is doing some interesting things with the latest iteration. For instance, the company is rolling out a new price tracking feature. Tell it the product you want and how much youre willing to pay for it. As soon as the item goes on sale for below that price, Alexa+ will automatically order it for you using your default payment method and delivery address. This deal tracking feature also keeps an eye on items in your cart and wishlists. Maybe remember to turn this off when youre going out of town for a while, though.Another feature that Alexa+ users can start trying today is a Shopping Essentials tool on Echo Show 15 and 21. You'll be able to see real-time tracking for your orders, your recent orders, household essentials that it may be time to reorder, saved items and your shopping list. Tap the screen and you can find out more info about products, add them to your cart and complete your purchase. You'll soon be able to add a shopping widget to your Echo Show home screen, but for now you can check this out by saying "Open Shopping Essentials" or "Alexa, where's my stuff?"Elsewhere, Alexa+ can offer personalized product recommendations after you share details about a special occasion or a person you're buying for. That could be handy if you haven't completed your gift shopping yet. There's also an option to add extra items onto a current order until just before it leaves an Amazon warehouse. Alexa+ might make some suggestions here, such as asking if you need batteries for a new gadget or toy.Amazon was always going to be interested in tapping into Alexa+ to prompt you to buy more goods from the company, but some of these features are pretty interesting, especially for deal hawks and those who order items frequently. It makes even more sense now as to why Amazon is trying to prevent third-party AI agents (such as the one in Perplexity's Comet browser) from carrying out purchases on the platform.This article originally appeared on Engadget at https://www.engadget.com/ai/amazon-is-rolling-out-new-shopping-features-for-alexa-because-of-course-it-is-150000355.html?src=rss
Category:
Marketing and Advertising
Some 95% of professional services marketers say it's important that their organizations content show up in AI search, and 97% say their organization has undertaken at least some generative engine optimization (GEO), according to recent research. Read the full article at MarketingProfs
Category:
Marketing and Advertising
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