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Pellet grills are great for the "set it and forget it" style of low-and-slow cooking things like brisket, pork shoulders and other barbecue meats require. And most of them will get hot enough to sear a steak, although not all models offer some type of direct-flame grilling. Recteq thinks it has finally cracked the code with its new X-Fire Pro, a smart pellet grill that the company says will replace a gas grill thanks to a 1,250-degree Fahrenheit maximum temperature. The X-Fire Pro has two separate modes for both of those styles of cooking: Grill Mode and Smoke Mode. The grill offers a temperature range of 225-1,250 degrees Fahrenheit, so it can do everything in between smoking and searing too. Adaptive Sear Control allows backyard cooks to adjust how much direct flame they want. Turn it all the way up to sear a steak or keep it at a lower level for "classic grilling." And Grill Mode has low, medium and high temperature settings, so using it will feel familiar to anyone who has used a gas grill. This is a totally new grill concept for Recteq and the pellet grill category as a whole, CEO Ralph Santana said in the X-Fire Pro announcement. Our research indicated that while the majority of gas grillers enjoy their current grilling experience, they wish they could also cook low and slow. So, we challenged ourselves to replicate the hot, fast, open-lid convenience of gas while still delivering that additional control and versatility of pellet grill smoking." recteq With 825 square inches of cooking space, Recteq says you'll have enough capacity for 28 pork chops or 26 burgers, and that should be plenty of room for multiple chickens, briskets or pork shoulders. The hopper holds up to 20 pounds of pellets, which is enough fuel for up to 20 hours of use. Durable materials like stainless steel and cast iron were used for components like the barrel, heat deflector and grill grates. The X-Fire Pro is also equipped with Recteq's smart grilling tech, which includes precise PID temperature control for Smoke Mode and the ability to monitor temperatures from afar with Wi-Fi connectivity. This is done with the Recteq app, software that also allows you to make adjustments to the grill from your phone. The X-Fire Pro comes with two meat temperature probes, and those stats get beamed to the app as well. The X-Fire Pro is available now from Recteq, Amazon and other retailers in the US for $1,550. The company is also selling a rotisserie spit rod add-on for $250. That price is comparable to Traeger's new Woodridge Elite that comes with slightly more cooking space, enclosed storage and a side burner. That grill doesn't have an open-lid mode though. Weber's Searwood does, and the largest version of it clocks in at $1,199. This article originally appeared on Engadget at https://www.engadget.com/home/kitchen-tech/recteq-debuts-the-x-fire-pro-dual-mode-pellet-grill-that-can-sear-at-1250-degrees-130007516.html?src=rss
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Marketing and Advertising
One of the more serious players in the air taxi game, Archer, has just unveiled routes for a potential service in New York City. Its Midnight aircraft would shuttle passengers from Manhattan to JFK, LaGuardia and Newark airpots in five to 15 minutes, potentially shaving an hour or more from typical driving times. However, Archer didn't provide any dates for the start of the service and all of this could be derailed by regulatory bodies, particularly the Federal Aviation Administration (FAA). Any news about air taxis should come with the caveat that no such services are operating yet, even though startups have been trying for a decade or more. With that said, Archer has partnered with a number of established aviation and other companies including Fiat Chrysler and United Airlines, along with fixed base operators (FBOs) like Signature Aviation and Atlantic Aviation. Archer also previously announced proposed air taxi networks in San Francisco, Los Angeles and Chicago. Archer's plan is to have you book air taxi rides as an "add-on" to traditional flights. You'd launch from existing Manhattan facilities, namely the East 34th Street Heliport, Downtown Skyport and West 30th Street Heliport. From there, you'd be able to fly to "vertiports" at JFK, LaGuardia and Newark airpots, along with locations at other regional airports. Flights would be aboard the company's human-piloted, four-passenger Midnight aircraft with 12 rotors, six batteries and a range of 20-50 miles. Archer Archer does have United Airlines, New York's Port Authority and the New York City Economic Development Corportation (NYCEDC) all on board. However, it hasn't provided important details like the number of potential flights per day, operating hours and more. That information would be vital to the FAA, which must decide if the service is safe for passengers, other aircraft and people on the ground. That's an undertaking that could require a lot of time and cost, and Archer's VTOL aircraft still hasn't received its FAA type certification required for any operations. The company did receive the FAA's final airworthiness criteria, though, making it one of only two air taxi companies with that certification along with rival Joby Aviation. The only air taxi company to obtain type certification from an aviation regulator is EHang from China's Civil Aviation Administration (CAAC). The air taxi game is risky for startups, too. Late last year one of Archer's VTOL rivals, Lilium ceased operations, laying off 1,000 people, despite successful flight tests. This article originally appeared on Engadget at https://www.engadget.com/transportation/archer-outlines-its-plan-to-use-air-taxis-between-new-yorks-major-airports-123024903.html?src=rss
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Marketing and Advertising
Spain's leading bookstore chain, Casa del Libro, has launched an innovative tool that calculates exactly how many books a person needs to read to reach their life goal. The campaign, titled "A unos libros de distancia" (Just a Few Books Away), positions reading as the pathway to achieving any ambition: from becoming a finance expert to, as demonstrated during the launch event, becoming Spain's first female prime minister.The initiative cleverly inverts today's AI dynamic. While millions turn to chatbots for instant guidance, Casa del Libro directs people back to the original knowledge sources the bots were trained on. The tool employs a sophisticated AI backend combining GPT models and semantic embeddings to analyze a database of over 250,000 books, creating personalized reading journeys tailored to specific life objectives.For the campaign launch, a teenage girl stood before Spain's Congress of Deputies surrounded by the 148 books the algorithm calculated she would need to read to become the country's first female head of government. Casa del Libro demonstrates how to rethink the practice of futuring as a B2C service. By providing tools that help people envision their future selves, brands can help them make better decisions today. Instead of offering easy, instant answers, could your brand buck the trend and similarly create a system charting long-term, deliberate paths to personal transformation?
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Marketing and Advertising
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