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2025-05-02 16:52:00| Fast Company

Meta CEO Mark Zuckerberg has long encouraged people to use their phones, whether through the forsaken Poke on Facebook or uploading Reels on Instagram. But the companys newest idea for how and when to take out your phone might be too big an ask for some cinema lovers: Meta wants people to use their phones in movie theaters, specifically for its chatbot Movie Mate. The chatbot, which Meta has reportedly claimed will get audiences back in theaters, works by sending moviegoers trivia, quips, and questions about the movie, according to the New York Times. The catch? All of this happens while the film plays in front of them. Fast Company has reached out to Meta for comment and more details, but we did not immediately hear back.  On Wednesday, Movie Mate was tested in select theaters through a partnership with Blumhouse, a production company. Blumhouse screened the horror movie M3GAN as part of its Halfway to Halloween event, and Movie Mate took on the title characters persona. This might be a good time to remind everyone that M3GAN centers on an AI-powered robot that turns hostile.   As reported by NYT, about 70 people attended a screening at an AMC theater in Los Angeles. Before the movie began, a Blumhouse representative told the crowd, I know this sounds weird, but please take out your phones. She briefed the crowd on how to use Movie Mate, and then the movie began alongside the glow of screensimagine describing that to horrors own Alfred Hitchcock. Blumhouse wasnt immediately available to comment. Mixed reactions Regal Cineworld joined AMC Entertainment as a testing ground for Movie Mate, though both were adamant that customers had to know what they were getting into before they bought tickets. Other chains, like Alamo Drafthouse, participated in the M3GAN rerelease but kept screens limited to the one in front, as Variety reported.  Hollywood could definitely use help in getting people back into theaters. As Box Office Mojo data shows, domestic grosses still haven’t come close to returning to pre-pandemic levels. U.S. ticket sales hit $8.6 billion last year, compared to more than $11 billion in 2019. However, moviegoers apparently have mixed feelings about using their phones during showings. The New York Times noted that one woman initially thought, This is really cool, but soon felt uncomfortable taking her phone out, reading most of the messages after the movie ended. A Variety editor who attended a screening found the chatbot unable to converse, out of sync with the movie, and mostly ignored by others in the theater. He summed Movie Mate up in two words: epic fail. 


Category: E-Commerce

 

LATEST NEWS

2025-05-02 16:35:56| Fast Company

Japans massive holdings of U.S. Treasurys can be a card on the table in negotiations over tariffs with the Trump administration, Finance Minister Katsunobu Kato said Friday. It does exist as a card, but I think whether we choose to use it or not would be a separate decision, Kato said during a news show on national broadcaster TV Tokyo. Kato did not elaborate and he did not say Japan would step up sales of its holdings of U.S. government bonds as part of its talks over President Donald Trump’s tariffs on exports from Japan. Earlier, Japanese officials including Kato had ruled out such an option. Japan is the largest foreign holder of U.S. government debt, at $1.13 trillion as of late February. China, also at odds with the Trump administration over trade and tariffs, is the second largest foreign investor in Treasurys. Kato stressed that various factors would be on the negotiating table with Trump, implying that a promise not to sell Treasurys could help coax Washington into an agreement favorable for Japan. Trump has disrupted decades of American trade policies, including with key security allies like Japan, by imposing big import taxes, or tariffs, on a wide range of products. A team of Japanese officials was in Washington this week for talks on the tariffs. The U.S. is due to soon begin imposing a 25% tariff on imported vehicles and auto parts, as well as an overall 10% baseline tariff. The bigger tariffs will hurt at a time when Japanese economic growth is weakening. Asian holdings of Treasurys have remained relatively steady in recent years, according to the most recent figures. But some analysts worry China or other governments could liquidate their U.S. Treasury holdings as trade tensions escalate. U.S. government bonds are traditionally viewed as a safe financial asset, and recent spikes in yields of those bonds have raised worries that they might be losing that status due to Trumps tariff policies. Yuri Kageyama, AP business writer


Category: E-Commerce

 

2025-05-02 16:03:31| Fast Company

Are you guilty of overusing the monkey covering its eyes emoji? Do you find it impossible to send a text without tacking on a laughing-crying face? Much like choosing between a full stop or an “x” at the end of a message, emojis have become their own form of languagecomplete with unspoken rules and hidden meanings (we all know exactly what were implying with the eyes emoji or the eggplant). But beyond adding subtext or flirtatious nuance, your go-to emojis might reveal more about you than you realize. According to a new study published in Current Psychology by researchers at Oklahoma State University, your emoji habits could offer surprising insight into your underlying personality traits. The study surveyed 285 undergraduates, all around the age of 20, about their use of 40 different emojis. Participants also completed questionnaires designed to assess their personality traits. The researchers were particularly focused on what’s known as the Dark Triad: psychopathy, narcissism, and Machiavellianism. The results showed that among men, frequent emoji use was associated with Machiavellian traits and higher levels of neuroticism. Women werent off the hook either: Heavy emoji use among female participants was linked to narcissistic tendencies. The researchers speculated that this connection between emoji use and the Dark Triad could be due to the way emojis are often used for self-promotion and image managementbehaviors commonly tied to narcissism. Overall, women used both positive and negative emojis more frequently than men, whether in text messages, social media posts, or replies and comments. However, six emojis stood out as being used more often by men. You can probably guess a few of them (hint: yes, the pile of poo made the list). While previous studies have suggested that emojis are most often used by introverts, the Current Psychology says otherwise. For both men and women, extroverts emerged as the most frequent emoji users. So the next time you’re about to send a string of fire emojis, just be sure you’re not accidentally outing yourself as a Machiavellian narcissist in the process.


Category: E-Commerce

 

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