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Addressing a disconnect between Gen Z's values and its capabilities, the Levi's Wear Longer Project is a free educational initiative teaching young people how to repair, alter and customize their clothing. Developed in partnership with Discovery Education, the program offers a digital curriculum, in-classroom lessons and community workshops designed to fill what the brand's 2025 research identified as a significant skills deficit: 41% of Gen Z lack basic clothing repair abilities like hemming or patching, compared to less than 25% of older generations who typically learned these skills at home or in school. And 35% of Gen Z say they'd keep garments longer if they knew how to fix them. The program scales across multiple touchpoints, from self-directed online guides to employee-led workshops in Levi's stores, positioning the 150-year-old denim brand as an educator rather than just a retailer. By teaching skills that extend its clothing's lifespan, Levi's is betting that reducing waste and building customer capability can be part of its overall business strategy.TREND BITEThe Wear Longer Project signals how legacy brands can leverage their heritage to address contemporary consumer tensions. Gen Z's simultaneous commitment to sustainability and lack of practical skills creates space for companies to become educators. As millions of wearable garments end up in landfills each year, repair knowledge becomes a competitive differentiator.Levi's isn't simply selling vague promises of durability it's teaching customers to actualize values they already hold but lack the skills to put into practice. For brands grappling with how to authentically engage younger consumers on sustainability, this approach offers a template: identify the gap between aspiration and ability, then fill it with practical tools that reinforce your product's core strengths.
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Marketing and Advertising
If you weren't able to shut down your Windows 11 device recently, Microsoft has rolled out an emergency fix addressing a couple of critical bugs that popped up with its latest January 2026 Windows security update. The latest "out-of-band" update repairs an issue for some Windows 11 devices that would only restart when users tried to shut down or hibernate. The same update restores the ability for Windows 10 and Windows 11 users to log into their devices via remote connection apps. Microsoft said the inability to shut down or hibernate affected Windows 11 devices using Secure Launch, a security feature that protects a computer from firmware-level attacks during startup. As for the remote connection issue, Microsoft explained in its Known issues page that credential prompt failures were responsible when users tried to log in remotely to affected Windows 10 and 11 devices. According to WindowsLatest, some lingering issues with the January 2026 Windows security update are still affecting users, like seeing blank screens or Outlook Classic crashing. Back in October, Microsoft had to issue another emergency fix for Windows 11 related to the Windows Recovery Environment. For those still hesitant to upgrade to Windows 11, Microsoft is allowing you to squeeze some more life out of Windows 10 by enrolling in Extended Security Updates.This article originally appeared on Engadget at https://www.engadget.com/computing/microsoft-issues-emergency-fix-afer-a-security-update-left-some-windows-11-devices-unable-to-shut-down-192216734.html?src=rss
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Marketing and Advertising
Washington state residents may soon be forced to produce IDs before getting onto websites with pornographic content. Within the state's House of Representatives, Rep. Mari Leavitt introduced House Bill 2112, which is informally known as the Keep Our Children Safe Act. Similar to the initiatives seen in other states, the bill proposes to restrict access to "online sexual material harmful" to anyone under 18. In practical terms, those living in Washington state could see websites asking for digital identification or demanding the user go through an age verification system that requests a government-issued ID. If a website that has more than one-third of its content being "sexual material harmful to minors" is found not following these rules, the state's attorney general can pursue steep civil penalties. If those restrictions sound familiar, it's because many other states have also passed similar constraints. Washington state's proposed bill is very similar to Texas' age verification law that went into effect in September 2023 and was recently upheld by the US Supreme Court. Like the Texas law, several groups expressed disapproval of the bill during the public hearing at the House committee level. As reported by The Seattle Times, groups including the ACLU, Lavender Rights Project and the Northwest Progressive Institute warned of privacy risks related to potential data breaches and the loose definition of "sexual material harmful to minors" in the bill's language.This article originally appeared on Engadget at https://www.engadget.com/cybersecurity/washington-is-the-latest-state-pursuing-an-age-verification-law-for-porn-sites-174423529.html?src=rss
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