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Generative AI exceeds expectations in 27% of marketing use cases--more than in any other business domain, according to research from Bain & Company. Read the full article at MarketingProfs
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Marketing and Advertising
OpenAI, which spends far more money than it takes in, is trying something new to stanch the bleeding. The company just announced that all users, including on the free tier, can shop from ChatGPT Search. "You can now search for a product, compare options and buy products in ChatGPT," OpenAI said in a press release. Categories currently available include fashion, beauty, home goods and electronics, with expansion to more categories set to come later. The search results you'll obtain are "chosen independently and are not ads," the company promises. The updates are available in 4o and are rolling out to ChatGPT Plus, Pro, Free and even logged-out users. Along with the shopping, OpenAI introduced search in WhatsApp, enabling users to send a WhatsApp message to ChatGPT to get up-to-date answers. Also new are improved citations, trending search and upcoming memory integration. Trusting ChatGPT for accurate shopping advise may be a risk, as the app tends to (still) make stuff up when it doesn't know an answer. It seems that OpenAI is accessing reviews from Wired and other sites to get information on products, presumably through license agreements. It's not clear how OpenAI is making money on shopping since it's surfacing organic results and not paid placements, but it could be through affiliate revenue. The company certainly needs the cash. OpenAI only made $4 billion last year, reportedly after spending $9 billion. The company expects to boost that revenue by a factor of 30 to $125 billion by 2029, though it didn't give any specifics on how it plans to do so. As it stands now, OpenAI makes the bulk of its money from paid subscriptions and the rest through licensing its API. This article originally appeared on Engadget at https://www.engadget.com/ai/openai-adds-shopping-features-to-chatgpt-search-133057362.html?src=rss
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Marketing and Advertising
The Garmin Forerunner 165 watch is on sale for $190, which is $60 off. Just head on over to Wellbots and enter the code 60ENGADGET at checkout. This code also allows for free shipping, which is always nice. The Forerunner 165 topped our list of the best GPS running watches, and with very good reason. We loved the lightweight design, bright AMOLED touchscreen and the straightforward physical controls. The GPS is accurate and it tracks workout stats and all-day activity data. The battery also lasts for around 11 days, which is a decent metric. Starting a run is simple, thanks to a clearly-labeled button. However, this thing can track more than standard runs. It tracks walking, strength training, swimming and a whole lot more. The watch is lightweight and comfortable enough for ultra-sweaty training sessions. This deal is for the version without dedicated storage for music, though that ones also on sale. The same code works for the Garmin Forerunner 165 Music edition, bringing the price down to $240 from $300. Even the Garmin Forerunner 965 smartwatch is available at a discount. Knock off $120 with the code 120ENGADGET. This model also made the aforementioned list of running watches. Follow @EngadgetDeals on X for the latest tech deals and buying advice.This article originally appeared on Engadget at https://www.engadget.com/deals/our-favorite-garmin-gps-watch-is-60-off-right-now-130014078.html?src=rss
Category:
Marketing and Advertising
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