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Data-driven ads are losing their edge. Learn how performance-creative strategies blend data and creativity to engage audiences, optimize campaigns, and drive measurable results. Read more. Read the full article at MarketingProfs
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Marketing and Advertising
Amazon is launching a feature that will add a new artificial intelligence layer to its writing tablets. "Send to Alexa+" is rolling out to the current generation of Kindle Scribe and Kindle Scribe Colorsoft devices. This concept was announced when Amazon first debuted the Kindle Scribe Colorsoft last fall, but the company said that the feature wouldn't be available until this year.As the name implies, Send to Alexa+ lets users share their notebooks and documents from their supported Kindle with the Alexa+ AI assistant, making their information accessible on other Amazon platforms, including Alexa.com and the Alexa app. Prime members and Alexa+ subscribers will also be able to reach their Kindle documents on Echo and Fire TV devices. Alexa+ will be able to perform additional tasks such as summarizing notes, creating to-do lists and adding either calendar items or reminders. This article originally appeared on Engadget at https://www.engadget.com/mobile/tablets/amazons-send-to-alexa-feature-arrives-on-kindle-scribe-and-scribe-colorsoft-140000093.html?src=rss
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Marketing and Advertising
NVIDIA's cloud gaming service, GeForce Now, has expanded to another platform. Starting today, folks with select Amazon Fire TV sticks can install a native GeForce Now app. While it was already possible to access GeForce Now through the Fire TV platform, you won't necessarily need to sideload an Android app to do so anymore.At the outset, the new app is compatible with the second-gen Fire TV Stick 4K Plus and second-gen Fire TV Stick 4K Max (running Fire OS 8.1.6.0 and later). It also works with the original Fire TV Stick 4K Max if you're running Fire OS 7.7.1.1 or later. On the Fire TV platform, GeForce Now streaming quality tops out at a resolution of 1080p and a frame rate of 60 fps, with SDR visuals, H.264 video encoding and stereo audio. So you won't necessarily get the best GeForce Now experience here as the service has support for up to 5K resolution and up to 360 fps, along with HDR10 and 7.1 audio at the highest tier. But it's not a bad option if you already have the right hardware. You'll need a controller too, of course.NVIDIA announced the GeForce Now app for Fire TV during CES last month. It joins other cloud gaming services on the Fire TV platform, including Xbox Cloud Gaming (PC Game Pass titles are available on GeForce Now as well) and Amazon's own Luna.This article originally appeared on Engadget at https://www.engadget.com/gaming/nvidias-geforce-now-app-lands-on-amazon-fire-tv-sticks-140000516.html?src=rss
Category:
Marketing and Advertising
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