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Leo Design and Lake of Bays Brewery create a Holiday Detox Pack for easing people into Dry January.Dry January has become something of a cultural institution, with millions pledging to give up alcohol after the festive season. But for many, the abrupt shift from holiday indulgence to total abstinence proves too jarring to sustain. Leo Toronto and Leo Design, working with Muskoka-based Lake of Bays Brewery, have developed a more graduated solution: the Holiday Detox Pack, a six-pack where each beer contains one percentage point less alcohol than the last.
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Marketing and Advertising
Sony is paying approximately $460 milliion to purchase Peanuts [PDF] and its characters, including Snoopy and Charlie Brown, created by Charles M. Schulz. Thats a 41 percent stake Sony is buying from Canadian firm WildBrain. Since Sony bought 39 percent of the franchise back in 2018, this will give the company an 80 percent stake. The deal is still subject to regulatory approvals, but Peanuts will become Sonys consolidated subsidiary once its closed. Schulzs family still owns the remaining 20 percent stake in the franchise. Schulz launched the Peanuts universe in comic strips 75 years ago, back in 1950. The franchise has grown massively since then, spawning animated series, cartoon musicals and movies that made Snoopy a household name. The company said that it has focused on expanding the Peanuts IP since it bought 39 percent of the brand years ago. With this additional ownership stake, we are thrilled to be able to further elevate the value of the PEANUTS brand by drawing on the Sony Groups extensive global network and collective expertise, Sony Music Entertainment Japan CEO Shunsuke Muramatsu added. This article originally appeared on Engadget at https://www.engadget.com/big-tech/sony-is-buying-peanuts-022341467.html?src=rss
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Marketing and Advertising
Remember back in September when President Donald Trump signed an executive order that seemingly finalized some of the terms of a deal to spin off TikTok's US business? Three months later, that same deal is apparently one step closer to being official.According to Bloomberg, TikTok CEO Shou Chew told employees that TikTok and ByteDance had signed off the agreement for control of TikTok's US business. It sounds like terms of the deal are roughly the same as what Trump announced earlier this year. A group of US investors, including Oracle, Silver Lake and MGX will control a majority of the new entity while ByteDance will keep a smaller stake in the venture. According to Chew's memo, the deal is expected to close January 22, 2026. Upon the closing, the US joint venture, built on the foundation of the current TikTok US Data Security (USDS) organization, will operate as an independent entity with authority over US data protection, algorithm security, content moderation and software assurance, he wrote according to Bloomberg. TikTok didnt immediately respond to a request for comment.Notably, it's still not clear where Chinese officials stand on the deal. Trump said back in September that China was "fully on board," but subsequent meetings between the two sides have so far produced vague statements. In October, China's Commerce Ministry said it would "work with the U.S. to properly resolve issues related to TikTok." If a deal is indeed finalized by next month, it will come almost exactly a year after Trump's first executive order to delay a law that required a sale or ban of the app front taking effect. He has signed off several other extensions since. This article originally appeared on Engadget at https://www.engadget.com/social-media/trumps-tiktok-deal-is-another-step-closer-to-finally-actually-happening-001813404.html?src=rss
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Marketing and Advertising
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