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Chinese authorities have banned automakers from using terms such as "smart driving" and "autonomous driving" for ads in the country, according to Reuters. The Ministry of Industry and Information Technology has tightened its rules for advertising driving assistance features following a fatal crash involving a Xiaomi SUV7 (pictured above), which raised concerns about the technology's safety. Based on Xiaomi's report, the vehicle's driving assistance mode was switched on when the vehicle was approaching a construction zone, but the driver took control right before the SUV collided with a concrete barrier. The electric vehicle went up in flames, with the accident claiming three lives. Back in 2022, the California DMV accused Tesla of falsely portraying its vehicles as fully autonomous based on the language it used on its website, though that didn't lead to a ban on advertising terms. Chinese authorities announced the new rule at a meeting attended by 60 representatives from the automobile industry. In addition to the new advertising rules, they also announced that they're prohibiting automakers from testing and improving their driver assistance systems via remote software upgrades if they're already in the hands of customers. If the companies want to roll out updates over the air, they'll have to secure an approval for them after conducting a battery of tests. As Reuters noted, there's a growing competition in the Chinese automotive industry with companies launching vehicles promising "smart driving" capabilities. BYD, the top Chinese EV manufacturer based in Shenzhen, rolled out a whopping 21 models of electric vehicles in February, with the company's free "smart driving" features being one of their main selling points. These automakers may now have to alter their advertising materials in order to comply with the new regulations.This article originally appeared on Engadget at https://www.engadget.com/transportation/china-cracks-down-on-autonomous-car-claims-after-fatal-accident-143026741.html?src=rss
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Marketing and Advertising
Google is now offering Gemini live video and screen sharing to just about every Android user who wants them totally free. The announcement comes just a couple weeks after Google first rolled out the features. They have been available to all Pixel 9 and Samsung Galaxy S25 owners and through a Google One AI Premium plan for other Android users with the Gemini app. Now, Google says that "great feedback" has motivated the company "to bring it to more people." Gemini live video and screen share allows you to ask Gemini about anything on your screen or directly in front of you. For example, you can take a picture of an item of clothing and get info about its materials. You can also ask it about something you've found on the internet, like a word in a story that you've never heard before. Weve been hearing great feedback on Gemini Live with camera and screen share, so we decided to bring it to more people Starting today and over the coming weeks, we're rolling it out to *all* @Android users with the Gemini app. Enjoy!PS If you dont have the app yet, https://t.co/dTsxLZLxNI Google Gemini App (@GeminiApp) April 16, 2025 Google will be rolling the tools out over the coming weeks to all Androids that are compatible with the Gemini app. According to a Google spokesperson, this is all "Android devices with 2GB of RAM or more, running Android 10 and up." This article originally appeared on Engadget at https://www.engadget.com/ai/gemini-live-video-and-screen-sharing-is-now-free-for-android-users-140051993.html?src=rss
Category:
Marketing and Advertising
Improving UX elements can significantly enhance SEO performance and visibility in search. Learn how to optimize both UX and SEO. Read more. Read the full article at MarketingProfs
Category:
Marketing and Advertising
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