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2026-01-27 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Winning approval for marketing strategy requires more than logic. Learn how relationships, narrative, and executive alignment help marketers secure buy-in and move initiatives forward. Read more. Read the full article at MarketingProfs

Category: Marketing and Advertising

2026-01-27 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Some 61% of US consumers say they feel comfortable with having conversations with AI-powered customer service systems (e.g., chatbots or voice assistants), according to a recent survey. Read the full article at MarketingProfs

Category: Marketing and Advertising

2026-01-27 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Are in-house marketing agencies (IHAs) trusted by their clients? Are clients satisfied with the creativity and strategic thinking of IHAs? To find out, researchers surveyed 281 in-house agency marketers and their internal corporate clients. Read the full article at MarketingProfs

Category: Marketing and Advertising

2026-01-23 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Catch up on select AI news and developments from the past week or so. Stay in the know. Read the full article at MarketingProfs

Category: Marketing and Advertising

2026-01-22 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

AI boosts speed across B2B marketing, yet unchecked automation weakens authenticity and trust. Learn why governance, transparency, and human judgment are essential to turn AI into sustainable growth. Read more. Read the full article at MarketingProfs

Category: Marketing and Advertising

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