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Actress, singer, and fashion icon Zendaya can add another line item to her résumé: shoe designer. On co-created its new Cloudzone Moon model with Zendaya and her stylist, Law Roach. It’s an update to the Swiss athletic apparel brands existing Cloudzone silhouette, which it released this year, and part of Ons fall/winter 2025 collection. Its the latest design to spring from a multiyear partnership with Zendaya that On announced last year. [Photo: On] Stylish and minimalist, the Nike-esque Cloudzone model is On’s all-day shoe made with “CloudTec,” the companys trademarked name for its soft midsole design. The style also has forefoot padding and a breathable mesh upper. Think of it as athleisure for your foot. This “footleisure”-forward sneaker has also had a few iterations since launch: Zendaya wore the shoes in her April campaign for the brand, and On collaborated with NYC-based lifestyle brand Kith for a pair in February. The new Moon iteration has a tan base with red laces and red on the sole; there are also gray and black colorways. [Photo: On] Like Zendaya’s spring/summer 2025 campaign for On, which featured its own trailer for a fake sci-fi movie, the creative behind the brand’s new season is highly produced. Photographer Emily Lipton shot stills of Zendaya wearing the shoes paired with the collection’s bodysuit, jacket, and shorts on a set that looks otherworldly. A companion film was directed by Bardia Zeinali, who’s directed ads for Calvin Klein and H&M, and music videos like Sabrina Carpenter’s “Please Please Please” and Tate McRae’s VMA-nominated “Sports Car” and “Just Keep Watching.” [Photo: On] On saw nearly 43% year-over-year growth in the most recent quarter with revenue of more than $807 million, according to data from PitchBook. The company says apparel is one of the major reasons why. Net sales of apparel nearly doubled in the first three months of the year, cofounder Caspar Coppetti said on an earnings call in May, and there’s more to come. CEO Martin Hoffmann said On has a “highly performance-driven product pipeline” in the works for the rest of the year. As apparel companies have leaned more and more into athleisure, they have also leaned into marketing their products as a lifestyle choice rather than an athletic one. That means signature sneakers arent just for basketball players anymore. Theyre for Zendaya, too.
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E-Commerce
Stocks are rising on Wall Street Thursday, even as President Donald Trump’s latest tariffs take effect on dozens of countries.The S&P 500 added 0.6% and is flirting with its record, which was set late last month. The Dow Jones Industrial Average was up 182 points, or 0.4%, after a half hour of trading, and the Nasdaq composite was 1.1% higher.Worries are still high that Trump’s tariffs are damaging the economy, particularly after last week’s worse-than-expected report on the job market. But hopes for coming cuts to interest rates by the Federal Reserve and a torrent of stronger-than-expected profit reports from big U.S. companies are helping to overshadow the concerns, at least for now. Lower interest rates can give the economy and investment prices a boost, though the downside is that they can also push inflation higher.The Bank of England cut its main interest rate on Thursday in hopes of bolstering the sluggish U.K. economy.The U.S. tariffs that took effect Thursday morning were also already well known, as well as lower than what Trump had initially threatened. Some countries are still trying to negotiate down the tax rates on their exports, and continued uncertainty seems to be the only certainty on Wall Street. All the while, the U.S. stock market faces criticism that it’s climbed too far, too fast since hitting a bottom in April and left prices looking too expensive.The latest reports on the U.S. economy came in mixed, meanwhile, which left Treasury yields relatively stable in the bond market.One said that slightly more U.S. workers applied for unemployment benefits last week. That could be an indication of rising layoffs, but the number remains within its recent range.“There is nothing to see here!” according to Carl Weinberg, chief economist at High Frequency Economics. “These are not nearly recession readings.”A separate report said that productivity for U.S. workers improved by more during the spring than economists expected. That could help the U.S. economy grow without adding more pressure on inflation. And that’s particularly important when Trump’s tariffs look set to increase prices for all kinds of things that U.S. households and businesses buy.On Wall Street, Apple helped lead the market amid hopes that its massive size can help it navigate Trump’s economy. Its stock rose 3.1% after its CEO, Tim Cook, joined Trump at the White House on Wednesday to say it’s increasing its investment in U.S. manufacturing by an additional $100 billion over the next four years.Trump also announced a 100% tariff on imported computer chips, but he added “if you’re building in the United States of America, there’s no charge.”“Large, cash-rich companies that can afford to build in America will be the ones to benefit the most,” said Brian Jacobsen, chief economist at Annex Wealth Management. “It’s survival of the biggest.”DoorDash climbed 3% after the food delivery app topped Wall Street’s profit expectations for the latest quarter. It attracted new customers and saw the total number of orders increase.Duolingo, the language-learning app, soared 31.8% after it crushed Wall Street’s expectations. The company said its subscription revenue grew 46% over the same period last year.They helped offset a drop for Eli Lilly, which fell 13.9% even though the drugmaker reported a stronger profit for the latest quarter than analysts expected. Analysts said some investors were disappointed with results that Lilly provided for a late-stage study of its potential pill version of the popular weight-loss drug Zepbound.Intel slipped 1.7% after Trump called for its CEO to resign, while accusing him of being “highly CONFLICTED,” though he gave no evidence.In stock markets abroad, indexes rose across much of Europe and Asia.Stocks climbed 0.2% in Shanghai and 0.7% in Hong Kong after China reported that its exports picked up in July, helped by a flurry of shipments as businesses took advantage of a pause in Trump’s tariff war with Beijing.Japan’s Nikkei 225 rose 0.6%. Toyota Motor’s stock fell after it cut its full-year earnings forecasts largely because of President Donald Trump’s tariffs, but Sony rose after the entertainment and electronics company indicated it’s taking less damage from the tariffs than it had expected.In the bond market, the yield on the 10-year Treasury remained at 4.22%, where it was late Wednesday. AP Business Writers Teresa Cerojano and Matt Ott contributed. Stan Choe, AP Business Writer
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E-Commerce
Youve seen the PBS logo in the news a lot lately. The current logothree facial silhouettes in white and bluehas remained largely unchanged since Tom Geismar, the cofounder of the canonical corporate design firm Chermayeff & Geismar, designed it in 1984. And its message has remained steadfast, too: PBS’s programming is a civic service for everyone, as an extension of the right to a public education in the United States. The logo has a name: the Everyman, first coined by the iconic corporate designer Herb Lubalin, who designed the original PBS mark in 1971 to unify the look of its 200 local stations. The obvious illusion comes out of the name, Lubalin said. Public means people. The PBS logo, 2019present. [Image: PBS] Republicans have long accused the broadcaster of liberal bias and have for decades attempted to curtail its funding, although this position runs counter to public opinion66% of Americans agree that they support federal funding for public radio, and 7 in 10 think its a valuable service, according to a recent Harris national poll. Finally, last month Republicans succeeded. Congress rescinded $1.1 billion in previously approved federal funding for public broadcasting as part of a $9 billion rescissions package suggested by President Trump, largely along party lines. This eliminates all federal funding for NPR and PBS, which had been approved through 2027 with bipartisan support by congress. The Senate Appropriations Committee then declined to restore some of the funding for the next budget year, which supporters of PBS previously considered to be a possible path forward for the broadcaster. The Corporation for Public Broadcasting will now shut down, it announced last week. A 1971 version of the mark. [Image: PBS] More than 70% of CPB’s annual federal appropriation goes directly to more than 1,500 local public media stations, according to a web page of its financials. This loss in funding could force local stations, especially in rural areas, to shut down, according to the CPB. Local member stations are independent and locally owned and operated, according to NPR. As a public-private partnership, local PBS stations get about 15% of their revenue from federal funding. Following this news, I got in touch with Geismar to see what he made of this turn of events. In this as-told-to, Geismar reflects on his 1984 design, and what it means in the context of PBSs recent loss in funding and the new challenges it faces today. The Corporation for Public Broadcasting did not reply to a request for comment by time of publication. There is an ironic tie-in between the government decision to cut off all funding to public television and public radio, and what prompted the redesign of the PBS logo back in the early 1980s. That was also a difficult time, financially, for the Public Broadcasting Service, and especially the stations in more remote regions of the country. Much of the public equated PBS with the major television networks CBS, NBC and ABC, and presumed that, like those major institutions, PBS was the parent of and significant funder for all the local public television stations throughout the country. But, in fact, the reality is somewhat the opposite. Although PBS local affiliates received a portion of funding from the federal government, it is the individual stations that have the responsibility to do public fund raising, and PBS, in a sense, works for them. A sketch of the redesigned PBS “Everyman” [Image: courtesy Tom Geismar] Because of this confusion, the PBS leadership felt that their existing logo (a famous design by by Herb Lubalin) needed to be more than just the classic 3-initials mark, something more evocative of a public-benefit system serving all people. Thus the everyone mark was born. [Image: PBS] To preserve some continuity, we took the P from the prior PBS mark, which had been rendered as a human face n profile, flipped it around to be clearly just a human profile, and gave it a facelift and a gentle lobotomy. We then repeated the profile in both positive and negative form, to suggest a multitude, a public, and combined this mark with the initials PBS in a bold type style to form the new, more appropriate PBS visual identity. Though in subsequent decades the profiles have been subtly modified, this everyone concept has been the core of the PBS visual identity ever since. [Image: courtesy Tom Geismar] And now, once again, with federal government funding stopped, it is the stations in the less populous regions who will suffer the most.
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E-Commerce
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