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Ive done it, youve done it, weve all done it. With the best of intentions, we set big goals for our future: get a work promotion, lose 20 pounds, run a marathon. And too often, we give up a few months later, realizing we bit off more than we could chew. Why? We get enamored with the idea but the execution? Not so much. Goals can seem straightforward, but without a specific plan or realistic milestones, they quickly fizzle out. The Appeal and Problem of Big Goals Big goals can quickly inspire us and make us feel like were putting effort into forward progress. But goals are only as good as the plans that support them. You cant build your dream house without an architectural drawing. New Years resolutions are a great example. Every January, we feel compelled to proclaim a grand milestone well achieve to make our lives betterlike quitting a bad habit or getting eight hours of sleep. According to a study by Strava, 80% of New Years resolutions fail by February. Sounds familiar? Thats because while setting a goal might feel empowering, the lack of planning leaves us with nothing but good intentions. Taavo Godtfredsen and Samantha Allison, authors of The 5x CEO, studied cohorts of CEOs to determine what made the best leaders and their teams rise to the top. As one portfolio company CEO told them, “Create the strategic outcome that you’re trying to get to and then align your actions relentlessly to deliver it.” The Danger of Wildly Ambitious Goals Im not saying to not set big goals. The mistake to avoid is setting goals that are too big or too vague. For example: imagine deciding that youre going to lose 30 pounds in two months. First of all, good luck. Second of all, while this is a noble goal, its incredibly easy to get discouraged if progress doesnt come quickly, or if you dont have a clear path to follow. The goal is so large (or intimidating) that it becomes a demotivator. A better approach would be to set smaller goals with milestones that you can realistically achieve. Instead of losing 30 pounds, break it down into manageable milestones: lose five pounds in the first month, aim for three workouts a week, and so on. Each small achievement gives a feeling of progress, and the cumulative effect is much more sustainable over time. Similarly in business, setting a goal to “Be the category leader!” is ambitious and inspiring, but without a step-by-step plan on how to get theremarket research, increased sales support, innovative partnershipsits just a distant dream. Setting smaller goals within that larger vision (e.g., increase sales by 10% this quarter, build a social media presence, etc.) gives you specific targets to work toward. Goals Need Plans. Period. Goals are like the destination on a map, but your plan is the GPS that gets you there. Without that road map, you could be driving in circles. Plans that break down larger goals into smaller, actionable steps make the journey manageable, measurable, and motivating. I like the example of Sara Blakely, founder of Spanx. As an entrepreneur, she had a big goal: to create a revolutionary undergarment that would change the way women feel about their clothing. But Blakely didnt just rely on this one big idea. She broke her goal into smaller steps: she spent time learning about manufacturing, secured a meeting with potential investors, and went through the process of patenting her product. Impressively, Blakely started Spanx with just $5,000, but by creating a detailed plan and breaking her vision into incremental steps, she eventually created a billion-dollar business. Create a Plan That Works So, how do you turn goals into actionable plans? Try these tips: Break it Down: Divide your goal into smaller, manageable chunks. If your goal is to write a book, dont just aim to write a book. Set specific targets, like write 500 words a day or complete one chapter per month. Set SMART Goals: The SMART framework (Specific, Measurable, Achievable, Relevant, Time-bound) is a simple yet effective way to ensure your goals are grounded in reality. Rather than saying, I want to get fit, say, I will work out four times a week for 30 minutes for the next three months. Create a Timeline: Every goal needs a timeline attached to it. Deadlines create urgency and help you stay accountable. Eliminate Obstacles: What might stand in your way? Whether its time, money, or motivation, identifying potential barriers helps you plan for and eliminate them. Track Progress: Regularly check your progress. Are you meeting your milestones? Make adjustments as needed. The Power of Consistency Like many things in life, its not the grand gestures but rather the accumulation of daily actions that make an impact: the daily writing, the daily workouts, the daily efforts that add up to lasting change. The more you break them down into manageable steps and stay consistent, the more achievable they become. Its tempting to set huge, audacious goals, but without a plan to back them up, you risk disappointing yourself. So start small, plan your steps, and stay consistent. Its the journeyone small step at a timethat leads to big results.
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E-Commerce
Ketchup-inspired luggage. Soap based on the characters from Stranger Things. A hot sauce energy drink. These are just a few of the brand collaborations that weve seen in 2025and its safe to say that alls not well in the world of brand partnerships. A few years ago, the art of the brand collab most often involved bringing together two brands that already had overlapping design styles, fanbases, or product categories. Recall partnerships like Nike and Apples successful 2016 Series 2 Watch launch, for example; or Dolce & Gabbanas elevated designs for Smeg in 2019; or even Legos 2020 collection with Ikea. All of these pairings make some measure of intuitive sense. But over the past couple of years, something has clearly changed. As the online attention economy becomes increasingly saturated through the daily deluge of marketing content on platforms like TikTok and Instagram Reels, its becoming more and more difficult for brand collabs to make a splash and reach widespread audiences the way they mightve in years past. So, brands have started adopting a new tack: rather than selecting partners that make obvious sense within their brand world, theyre opting for collabs with the most shock value possible. In an interview with Fast Company on the topic back in September, Grace Murray Vazquez, executive vice president of strategy at the influencer marketing company Fohr, explained the strategy: Its less about getting audiences to try the collaboration, and more about reminding them to reach for the original thing. Its ultimately not just bizarre; it is like a calculated unexpectedness. The end result is that, nowadays, lots of brand partnerships seem more like they were randomly selected out of a hat rather than carefully considered. Here are a few of the weirdest examples of this late-stage capitalist phenomenon that weve seen in 2025. [Image: 5 Hour Energy] 5-hour Energy x Taco Johns Nothing says gut health quite like energy drinks and hot sauce. Thats why, to celebrate Cinco de Mayo, 5-hour Energy linked up with the Mexican fast-food joint Taco Johns on an “energized” hot sauce and a spicy energy drink. This one would be perfect to try out right before a long runwhat could go wrong? [Photo: Heinz] Heinz x Herschel Elsewhere in the realm of wacky food brand collabs, Heinz tapped the travel supply company Herschel to turn its iconic ketchup into a carry-on and roller bag. Both pieces included a tear here ketchup visual, an interior print featuring Heinz ketchup packets, and a custom removable belt and luggage tag in the shape of, you guessed it, a Heinz packet. Apparently, the collab was inspired by the quarter of Gen Z and millennials who pack their own condiments when dining on-the-gobut, to be honest, if you pack single-serve ketchup packets in your luggage, we cant trust you. [Photo: Chipotle] Beis x Chipotle If you went to the airport without repping your favorite food brand this year, did you even travel? Heinz and Chipotle would like to say no. In December, Chipotle got an up-market boost through an 11-piece capsule collection with the luxe travel brand Beis. The lunch included an $128 burrito-inspired duffle bag; a $378 silver roller bag; and a $48 burrito sling designed to carry a Chipotle burrito and insulated to keep it warm. Surely no one will mind when you dig into a hearty burrito on the plane, as long as it comes in a chic wrapping device. [Photo: P&G] Wicked x Swiffer Frankly, it would be gross negligence to write a list of weird brand collabs from 2025 without mentioning Wicked: For Good. The duologys first installment racked up more than 400 brand partnerships and integrationslikely more than any film, everand while an official number hasnt been revealed for the second film, its almost certainly also in the hundreds. There are a lot of weird collabs to choose from this year, but one of the strangest has to be Wicked: For Goods product launch with Swiffer, which makes the bold assumption that if fans liked Glinda and Elphabas singing, theyd probably love to clean the floors with mops inspired by them, too. Stranger Things x Dr. Squatch Speaking of cleaning, are you keeping up with Stranger Things season 5? If so, the soap company Dr. Squatch is betting that youre probably wondering when you can lather up in the shower with a product inspired by its iconic charactersand its bravely stepping in to meet that need. The brand recently launched four soaps based on the show, with innovative scents like Vecnas Curse (featuring notes of juniper and blood orange) and “Squack Signal (featuring notes of iced lavender and cherry soda, and also a picture of Steves face, because, duh).
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E-Commerce
Hello and welcome to Modern CEO! Im Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If you received this newsletter from a friend, you can sign up to get it yourself every Monday morning. Its the time of year when we all make promises to ourselves. Im committing to read more, procrastinate less, and squeeze in an extra hour of piano practice a week. I asked other CEOs to share their 2026 New Years resolutions; here are seven responses, in their own words. Omar Abbosh, chief executive officer, Pearson My resolution next year is to climb a tough peak in the Chamonix Valley in France. The why is because its been on my list for 15 years, and its overdue. The how is a detailed set of logistical, physical, mental, and family preparations. Guru Gowrappan, CEO, Asurion I am obsessed with customer experience, so my New Years resolution is to personally use and engage with every customer touchpoint across [device insurance company] Asurions products and services on a regular basis to ensure we are delivering truly world-class experiences. I am a huge user of our productsand was even before my tenureand when I tested a few touchpoints just before joining, the insights I was able to share with the team were immediately actionable and improved real customer journeys. I am also currently going through the same training we require of all of our customer-facing employees so I can also be on the ground, supporting our customers directly. Marcin Kleczynski, CEO, Malwarebytes My life mantra is, Evolve or die. True in business and tech, true in daily life. That means my New Years resolution has three prongs. For my mind, to read as many books as possible. For my body, to do 100,000 push-ups. And for my business, to talk to at least five customers a week. I want to make sure we dont forget the power of humans in cybersecurity amidst all the focus on AI. Gerrit Marx, CEO, CNH My New Years resolution is to accelerate the shift toward AI-powered predictive farming. AI can now read field, machine, and environmental signals in real time, giving farmers earlier clarity to boost productivity and reduce uncertainty. When growers can anticipate issues and fine-tune inputs with precision, it strengthens efficiency, sustainability, and the long-term health of their most valuable assetthe soil. Penny Pennington, managing partner, Edward Jones My resolution is to be even better at being human. Thats different from be a better human. Theres an active debate right now about what being human is all about, and I believe being human is an advantage and to be greatly prized. A better human means I am measuring myself against humans. To be actively part of the debate about human and machine, I would like to set a challenge for myself to be better at being what only a human can be. Fundamentally, I believe that what sets us apart is that we value and thrill at emotions [that] are uniquely human. I believe the joy of epiphany is uniquely human, and I want more epiphany in my life in 2026. Scott Strazik, CEO and president, GE Vernova The world needs much more energy than it has today, and a larger portion must be electric power for people and communities around the world to thrive. In order to deliver the breakthrough innovations that will meet surging global demand, the industry is going to need thousands of innovators, builders, scientists, and engineers. In 2026, all of us at GE Vernova are committed to investing in programs and opportunities that encourage the brightest and the best young minds to choose careers in our sector and shape the future of energy. Graham Weaver, founder and CEO, Alpine Investors My New Years resolution is to have more fun, be lighter, and enjoy myself moreespecially at work. I think its easy to take life and work too seriously. But when I really reflect, life is about sharing an epic journey with extraordinary people. I know that when I look back, Ill see this time Im in right now as the good old days. I want to have the awareness to recognize that while Im in them, not just after theyve passed. What will you achieve in 2026? What are your personal or professional resolutions for 2026? Send your resolutions to me at stephaniemehta@mansueto.com. Id love to feature some of the most compelling commitments in a future newsletter. Read more: the best of 2025 The Businessweek 2025 Jealousy List Barack Obama shares his 2025 favorites The best design of 2025, according to Fast Company
Category:
E-Commerce
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