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Forget the Shibuya Crossing or Mount Fuji; tourists in Japan are adding convenience stores to their travel itineraries. Thanks to TikTok, grocery store tourism is trending. Viral taste tests of matcha lattes, egg salad sandwiches, and Osaka street food have turned konbinis (a shortened form of the Japanese word for convenience store) into must-see destinations, rather than just places to grab snacks on the go. @bevsbymelodi So many good matchas in japan but these were my top 5! I just started a substack to provide more details on my japan trip and to have a more blog-style avenue to share matcha & other content! Find the full list of all the matcha places I went to there original sound – melodi According to Globetrender, Google searches for 7/11 Japan jumped 5,000% in the past month. One TikTok creators first stop after landing in Tokyo wasnt for ramen or sushiit was 7-Eleven, where she loaded up on iced matcha, onigiri (Japanese rice balls), and a DIY smoothie from the stores machine. @maddieborge Its my first day in Japan, so lets go have breakfast at 7/11! #solotravel #japan #711japan #711 #tokyo #711breakfast original sound – Maddie Borge Another picked up the now-viral egg salad sandwich, along with the equally popular cream-and-fruit version. I will never skip a 711 vlog, one commenter wrote. Another tourist documented every item they tried, rating each out of a possible 10 points. I could honestly live off the 7/11 in Japan, they captioned. One commenter added: 7/11 would do so much better in the USA if they just carry the same stuff as Japan 7/11. @summer.marshall 7 eleven in the US could neverrrr #7elevenjapan #foodhaul original sound – summer marshall Japans unique flavors and novelty packaging are tailor-made for virality, and tour operators are taking notice. ByFood, a platform for foodie travelers, recently launched a konbini tour to showcase hidden gems beyond the trending items on social media. We’ve seen how viral konbini-related content, especially on platforms like TikTok, has captured global attention, ByFood founder Serkan Toso told Globetrender. There’s so much more to explore in these stores, so we created a Japanese convenience store tour to introduce guests to hidden gems and deeper aspects of konbini culture. Japans 7-Elevens arent the only food stores tourists are hitting up on their travels. Best cultural experience: visiting the local supermarket in a foreign country, one viral TikTok reads. Ill never forget the iceland local supermarket that was such a bizzare experience, one commenter added. Supermarché hates to see me coming, another wrote. I would do anything to experience an american supermarket (specifically walmart and target). @.rianap so fun #travel #supermarket #foreigncountry #fyp Better Off Alone – Alice DJ Grocery store tourism reflects a bigger shift in how people travel, driven in part by social meia algorithms. The British Airways Holidays Travel Trends Report, produced with Globetrender, highlights taste hunting as a major driver of travel decisions. Food tours, cooking classes, and even trips to local supermarkets are seeing sharp increases in demand. Searches for cooking classes in destinations like Paris and Chiang Mai, Thailand, jumped 1,000% on TikTok in a single week. More than 70% of the platforms European users say they would book trips based on recommendations they see there. Whether its bakery crawls or 7-Eleven snack hauls, food is no longer a quick pit stop between tourist attractionsits the destination.
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When times are good and the economy is expanding, companies grow in a variety of ways. They build in some redundancy so that key functions survive even if an employee leaves. They add capacity hoping to grow the size of the core business. They consider new projects or products that might enable the company to enter new markets. All of this is reflected in a growth in the number of employees at the firm. When the economy takes a downturn, leaders immediately look for places to trim costsand the base of workers is often an easy place to start. That is when the layoffs may begin: this year companies have already eliminated 800,000 jobs. So, what can you do to minimize the chances that one will find its way to you? Be good at your job Perhaps the most important thing you can do to protect your job is to be really good at it. When a company first starts to consider downsizing, they usually start by looking for candidates to lay off whose contributions wont be missed that much. So, the first people to go are usually those whose performance has been lackluster. Continue to develop your skills to become expert in your job function and facile with any new technologies that may improve your productivity. Work to stay motivated to provide great service to your team, your clients, and your customers. Even on the days you arent feeling it you still need to bring a positive attitude to your work. Be the kind of person that your leadership notices. That effort will get you past that first round of layoffs that often targets the folks that management is perfectly happy to see walk out the door. Be mission-critical When companies look for ways to trim costs, they often focus on their core businesses. The dreams of new products and services take a back seat to a focus on the central drivers of revenue in the near term. That means the safest place to be in the organization is working on things that are recognized to be mission critical. Take a look at your daily responsibilities. If you have some latitude about where youre spending your time, focus most on those tasks that are easily identified as contributions to the core current drivers of revenue and success. You may have a passion for some of the more innovative or future-focused parts of your job, and you can continue to do some of that work. But, make sure that the bulk of your focus is on projects that are not potentially expendable. Play well with others When high-level leadership wants a reduction in force, they often send headcount or budget targets to managers who then have to identify the people who are let go. When it reaches that stage, managers are in a mindset of rejection. They are thinking about which individuals will not make the cut to stay with the firm. Whenever youre looking to eliminate people (or options) from a set, you tend to focus on the negative characteristics of those options more than the positives. That means that your negatives are going to loom particularly large at that moment. One factor that is easily under your control is whether you are a pleasant colleague to work with. Being nice to others, doing favors, and being a team player puts you in a camp of individuals who make the workplace pleasant rather than unpleasant. So, you are unlikely to stick out of a list of people being considered as potential layoff targets. On top of that, managers are also human. They are likely to give more consideration to people they generally like than to those they dont. Being nice to others wont guarantee youll keep your job, but it will make the decision as difficult as possible for the manager faced with making tough choices.
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Hurricane Erin began pelting part of the Caribbean with rain and wind Monday before it’s expected to churn up dangerous surf and rip currents along the U.S. East Coast this week. Evacuations were being ordered on a few islands along North Carolinas Outer Banks even though the storm is unlikely to make direct landfall. Authorities warned that some roads could be swamped by waves of 15 feet (4.6 meters). The monster storm intensified to a Category 4 with 140 mph (225 kph) maximum sustained winds early Monday while it started to lash the Turks and Caicos Islands and the southeast Bahamas, according to the U.S. National Hurricane Center in Miami. Forecasters are confident that Erin will turn northeast and away from the eastern U.S., but it’s still expected to produce dangerous waves and rip currents and could bring tropical force winds to the North Carolina coast, said Dave Roberts of the National Hurricane Center. Evacuations were ordered beginning Monday on Hatteras Island and Ocracoke Island on the Outer Banks, coming at the height of tourist season on the thin stretch of low-lying barrier islands that jut far into the Atlantic Ocean. Coastal flooding was expected to begin Tuesday and continue through Thursday. There are concerns that several days of heavy surf, high winds, and waves could wash out parts of the main highway running along the barrier islands, the National Weather Service said. Some routes could be impassible for several days, authorities warned. But there were no signs of panic on Hatteras Island, said Angela Tawes, a co-owner of Conners Supermarket. Its so beautiful outside. Its hard for people to feel like theres a hurricane coming when its so gorgeous, she said. Erin, the years first Atlantic hurricane, reached a dangerous Category 5 status Saturday with 160 mph (260 kph) winds before weakening. It is expected to remain a large, major hurricane into midweek. Youre dealing with a major hurricane. The intensity is fluctuating. Its a dangerous hurricane in any event, the hurricane center’s Richard Pasch said. Early Monday, the storm was located about 110 miles (180 kilometers) north of Grand Turk Island and about 880 miles (1,400 kilometers) south-southeast of Cape Hatteras, North Carolina. Tropical storm warnings were in effect for the southeast Bahamas and the Turks and Caicos Islands, the hurricane center said. Erins outer bands hit parts of Puerto Rico and the Virgin Islands with heavy rains and tropical-storm winds on Sunday. Scientists have linked the rapid intensification of hurricanes in the Atlantic to climate change. Global warming is causing the atmosphere to hold more water vapor and is spiking ocean temperatures, and warmer waters give hurricanes fuel to unleash more rain and strengthen more quickly.
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