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2026-02-05 11:32:00| Fast Company

After more than two decades as a psychosexual therapist, I have learned to listen carefully for what people are not saying. When vulnerability is close to the surface, uncertainty shows up quickly. Am I doing this right? Do I belong here? What am I allowed to ask for, and what will it cost me if I do? At its core, psychosexual therapy is not really about sex. It is about how humans relate when the stakes are high, when power is present, and when much of what matters remains unspoken. It is about noticing how meaning is made in moments of vulnerability and choosing how to respond rather than react. What continues to surprise me is how familiar these same dynamics feel when I step into boardrooms, leadership teams, and global organizations as a social psychologist. The context changes. The language becomes more polished. But the relational patterns remain strikingly consistent. Over years of working across more than forty countries, I came to realize that my clinical work and my leadership work were asking the same essential question: how do humans make meaning together when the cues are subtle and the consequences matter? Our jobs are rarely just jobs anymore. Many of us are seeking purpose, belonging, and fulfillment beyond a financial transaction. This is where I often see a widening gap between traditionally informed organizations and leadership styles, and those that have evolved alongside shifting sociocultural norms. We talk a great deal about generational differences. What if instead we looked at work through a relational lens? I am often described as a relationship architect. My work is about helping people make sense of their relational spaces so they can direct their energy, attention, time, and resources to where they actually bear fruit. Through this lens, I have come to see that thriving relationships, whether in the bedroom or the boardroom, are built on the same six fundamental ingredients. 1. Respect Respect is often misunderstood as politeness, obedience, or walking on eggshells. In intimate relationships, respect looks like keeping the other persons priorities in mind, honoring boundaries, including your own, and practicing what I call the platinum rule: not treating others how you want to be treated, but how they want to be treated. In professional life, respect shows up in much the same way. It is reflected in how leaders honor boundaries around time, attention, and capacity. It appears when managers understand that what motivates one team member may exhaust another. Cultures of respect are built through everyday actions, arriving on time, being fully present, and not being distracted by a phone call in the middle of a conversation. 2. Trust Trust, in both intimate and professional relationships, is built through reliable and consistent actions repeated over time. Trust allows people to relax, to be vulnerable enough so connections could form, and to take risks. This looks like doing what you say you will do, taking accountability when you cannot, and repairing when things go off course. It means saying yes only when you can follow through, and saying no early rather than offering a lingering maybe. At work, trust functions the same way. Teams trust leaders who show up predictably and communicate clearly. Trust erodes when expectations shift without explanation or when people feel they must stay guarded. In organizations, low trust quietly taxes performance. People spend more time managing risk and protecting themselves than doing their best work. Over time, this shows up in burnout and avoidable turnover. 3. Attraction Attraction is often reduced to chemistry, but in reality it is about reciprocity and choice. In intimate relationships, attraction grows when people feel wanted and when there is space to be seen and chosen again and again. Attraction can take many forms, intellectual, emotional, social, physical, or financial. In professional settings, attraction shows up as engagement. Why do people want to be in the room? Why do they choose to stay with an organization or lean into a project? Leaders often underestimate how much attraction shapes retention. When attraction is absent, organizations rely on incentives. When it is present, people stay because they feel drawn to the work, the purpose, and the people. 4. Loving behavior Loving behavior is not about romance. It is about how we make others feel. In intimate relationships, it includes making the other person feel seen, special, and given the benefit of the doubt. It often means responding with generosity rather than suspicion when something goes wrong. At work, loving behavior translates into psychological safety. It shows up when leaders assume positive intent, acknowledge effort, and recognize unique contributions. People are more willing to stretch and innovate when mistakes are met with curiosity rather than punishment and they think their contribution is unique and it matters. 5. Compassion Compassion is often confused with empathy, but they are not the same. Empathy is feeling with another. Compassion is staying present without making the other persons experience about yourself. In intimate relationships, compassion allows partners to witness each others struggles without collapsing into them or turning away. In leadership, compassion means to be there for the other in a meaningful way. Leaders who can hold space for difficulty without over relating or becoming defensive are better able to guide teams through uncertainty and change. 6. Shared vision Finally, shared vision gives relationships direction. In intimate relationships, it helps couples navigate priorities, negotiate and compromise intentionally, and make sacrifices that feel meaningful rather than resentful. In organizations, shared vision determines where resources go, how decisions are made, and what success looks like. Without it, teams may work hard while pulling in different directions. With it, even difficult choices feel coherent and strategic rather than personal. The architecture of effective human systems What I have learned, sitting with couples and working with leaders across cultures, is that relationships do not thrive by accident. Across every context I have worked in, the relationships that truly thrive share these six foundations. They are not optional and they are not interchangeable. Respect, trust, attraction, loving behavior, compassion, and shared vision are the conditions that allow people to bring their full capacity into a shared space. When they are missing, no amount of strategy or incentive can make up for it. The bedroom and the boardroom are not as far apart as we like to think. Both are spaces where power, vulnerability, and belonging are negotiated. These are not soft skills. They are the architecture of effective human systems. At the end of the day, the way we do one relationship is the way we do them all.


Category: E-Commerce

 

LATEST NEWS

2026-02-05 11:30:00| Fast Company

Over the past two years, a troubling trend has started to take shape in the media; for a large majority of journalists, DEI framing became the default for covering Black businesses. What should be stories about innovation, resilience, market disruption, and leadership have increasingly been flattened into a single, repetitive narrative: DEI. Not the company’s business model. Not the founders vision or entrepreneur journey. Not the problem being solved or the customers being served. Just DEI. And its often framed through the lens of rollbacks, political backlash, or cultural controversy.  This didnt begin overnight, but in recent years and especially amid the political climate shaped by the Trump administration, it has accelerated to the point of absurdity. Today, if a business is Black-owned, media coverage almost reflexively treats it as a DEI case study rather than a company. The founder becomes a symbol, success becomes secondary, and the story becomes predictable before the first paragraph is even finished. One Narrative, Over and Over Again If you listen closely to news interviews from 2024 until now between reporters and Black founders, nine times out of ten a pattern quickly emerges. The questions sound eerily similar. How are DEI rollbacks affecting your business? What does the current political climate mean for Black entrepreneurship? How do you feel about corporate pullbacks from diversity initiatives? My company, Brennan Nevada Inc. New York Citys first and only Black-owned tech PR agency, has been able to witness this firsthand through my daily interactions and interviews with members of the media. Ive prioritized spending more time and conducting the necessary due diligence that preps my clients on how to engage, navigate, or just not participate in the same DEI obsessed interview.  With these interviews between journalists and Black founders, the most important questions often go unasked, like What problem does this business solve? Or What makes it competitive? How did the founder build it? And What lessons can other entrepreneurs learn from its success? And when coverage does come out, it typically leads with the current administrations DEI rollbacks, and less like profiles of thriving companies. The rhetoric reflects commentary on diversity politics, with the business itself serving as a backdrop rather than the subject. When Black-Owned Becomes a Category, Not a Credential The underlying issue is subtle but very damaging: Black-owned has become synonymous with DEI in media framing. That equation is flawed and needs to be reworked. A Black-owned business is not inherently a diversity initiative or a political statement. It is first and foremost a business built by someone who just so happens to be Black. Thats it.  Yet most media coverage today increasingly suggests that Black success exists primarily within the context of diversity efforts, and worse, that it is somehow dependent on them. When DEI programs face scrutiny or rollbacks, Black businesses are often portrayed as collateral damage rather than as resilient enterprises capable of thriving on merit, strategy, and execution.  This framing does a disservice not only to Black founders, but to readers and audiences as well. It robs them of real business insight and reinforces the idea that Black success must always be explained through an external lens.  The media tends to shift its tone to whats currently happening in the cultural moment, especially when towards Black businesses. Five years ago during George Floyds murder and the Black Lives Matter movement that happened around Juneteenth in 2020, the media positively highlighted a lot more Black businesses alongside brands that pushed for DEI to address systemic barriers.  The Cost of Poor Storytelling This media obsession with DEI is getting old really fast. It reduces complex entrepreneurial journeys into political soundbites. And it quietly undermines the credibility of Black founders by implying that their success is inseparable from institutional support rather than personal vision and capability. Im not saying this is being done on purpose, because even well-intentioned coverage can fall into this trap, and oftentimes does. When every story leads with race rather than results, representation becomes reductive instead of empowering. The irony is that truly compelling stories are being missed. There are Black founders building category-defining products, solving real-world problems, scaling companies, and creating jobs; stories that deserve the same depth and seriousness afforded to any other entrepreneur. But those stories require more work. They require curiosity beyond a headline. They require journalists to move past the easiest narrative available. Whats Next for Black Stories in 2026 As media organizations reassess their role in shaping public discourse, 2026 presents an opportunity for a long-overdue reset. What would it look like to cover Black businesses the same way we cover all businesses, by focusing on innovation, leadership, and success first? What if founders were allowed to be experts in their industries rather than spokespeople for diversity debates? What if success stories were told as success stories? None of this means ignoring race or pretending systemic inequities dont exist. Thats not what Im saying since that context absolutely matters. But its my belief that context should inform a story not consume it. A Black-owned business should not automatically trigger a DEI narrative. And Black entrepreneurship should not be treated as a subplot in a political storyline. If the media wants to tell better stories in 2026, it needs to start by asking Black founders better questions, and by remembering that Black businesses are not symbols. We are enterprises. We are innovations. And we deserve to be covered as such. 


Category: E-Commerce

 

2026-02-05 11:17:00| Fast Company

It’s Q1 2026. Your chief financial officer is cutting innovation budgets by 20%. Your AI pilot showed 94% accuracy improvements. The LLM is yielding solid results. You’re getting defunded anyway. The reason? You solved a problem AI can solve. Your budget-holder needed you to solve theirs. Companies launch AI pilots that produce results, then stall at scale. The team’s diagnosis: “They don’t get it.” What’s really going on: These projects never earned budget-holder buy-in. Passing the budget-holder test requires three things pilot teams fall short on: analytic proof that you move their needles, execution confidence that scale is achievable, and relational trust that you have their back. As economic headwinds hit 2026, here’s how to know if your project will surviveand what to do about it now. Analytic ProofDo You Move Their Needles? Budget-holders don’t fund impressive technology. They fund solutions that move metrics they get credit for at bonus time. Your pilot team celebrates: “Our AI improves processing accuracy by 40%!” Your budget-holder asks: “Does that improve my customer retention rate? Lower my cost per acquisition? Move my net promoter score? Show me the math and where this shows up in monthly financial reports.” Most teams can’t answer. They proved the technology works. They got great feedback from customers. They didn’t prove it moves the drivers of financial outcomes that matter to the person holding the purse strings. One of the most challenging barriers I encountered in banking: We proved migrating customers to digital self-service generated huge impacts on customer segments aligned to product P&Ls. But accounting systems didn’t attribute these improvements to each P&L owner. They couldn’t “get the credit” in performance reviews. Without attribution in the system of record, results almost didn’t exist. P&L owners had no incentive to shift resources from familiar approaches to digital initiatives they wouldn’t get recognized for. You may prove improvements in metrics everyone claims to supportcustomer experience, innovation, digital transformation. But if those improvements aren’t attributable to line items on their scorecard, they won’t survive prioritization discussions. This requires analytic work most pilots skip: understanding what drives the budget-holder’s financial metrics, connecting AI outputs to those drivers with causation and magnitude, and confirming results will manifest in financial reporting. When the CFO asks “prove ROI,” showing AI accuracy improvements isn’t an answer. Showing how accuracy translates to their measured outcomes is. Execution ConfidenceCan You Actually Scale This? Your pilot worked in controlled conditions with a small team, friendly users, and tolerance for iteration. Your budget-holder knows what you might not: What you needed to test is totally different than what you need to scale. They’re assessing execution risk. Can you articulate what’s different about scaling? Have you anticipated the capabilities to address those differences? Four capability gaps erode budget-holder confidence. Strategic optionality: AI evolves faster than traditional planning cycles. If your road map locks the organization into today’s context, you’re creating risk. Human judgment integration: Edge cases that were 2% of your pilot become thousands of customer impacts at scale. Do you know where human judgment is essential, or will you create operational chaos? Quantitative versus qualitative reality: Your dashboard shows 85% adoption. But are users completing tasks because the experience works, or because they have no alternative? Sustaining motivation: Organizational anxiety about AI is realpeople fear being replaced. What’s your impact on the budget-holder’s team motivation to achieve 2026 targets? Budget-holders who’ve seen technology work in pilots but fail at scale won’t fund projects where execution risks aren’t anticipated and addressed. Relational TrustDo You Have Their Back? This is the most critical dimension. Your budget-holder is assessing: Do you understand my pain? Are you here to make me successful, or to pursue the latest “shiny object”? The gap shows up in how teams frame problems. “We can use AI to automate customer service” starts with what AI can do. “Your call center costs are 15% above target and customer satisfaction is droppinghere’s how we address both” starts with their problem. It shows up in how you treat pushback. If the budget-holder or their team are “obstacles” to what you believe should happen, you’ve already failed. Their messages are loaded with intelligence about what they need before they’ll get on board. A team I worked with spent two years trying to get a test file of customer names from an operations team to validate a hypothesis. They kept asking without diagnosing the real issue: colleague fear of a new approach that seemed implausible and raised risks to predictable results. It could be overcome only through trust-building and patience. Given anxiety about AI replacing jobs, are you building confidence or eroding motivation among the people who need to execute? Budget-holders fund teams they trust understand their reality. Active champions invest in your success. Passive tolerance means you’re first on the cut list. The MetroCard Lesson In 2006, my team at Citi partnered with Mastercard and the Metropolitan Transit Authority to prove contactless payments worked in subway turnstiles. The technology performed. User feedback was strong. But scaling required three complex organizations to align business models, priorities, cultures, and decision-making. The execution capability took two decades to build. Today’s AI leaders don’t have 20 years. You have until Q1 budget reviews. What to Do This Week Assess where you stand on all three dimensions: 1. Analytic ProofCan you draw a direct line from AI outputs to your budget-holder’s measured outcomes? Not “Our accuracy improved, but “Here’s how accuracy translates to the retention rate you’re accountable for and will show up in your results”? If you can’t make that connection, do that analysis before asking for scale funding. 2. Execution ConfidenceCan you articulate what’s different about scaling versus piloting? Have you identified execution risksstrategic optionality, human judgment integration, what dashboards miss, organizational anxietyand built capability to address them? If you think scale is just “bigger pilot,” you haven’t earned their confidence. 3. Relational TrustHonest assessment: Are you focused on making your budget-holder successfu, or on building impressive technology? Are you treating their concerns as intelligence or obstacles? What’s your impact on their team’s motivation? If they’re not actively championing your project, you’re at risk. The AI projects that survive 2026 won’t necessarily be the most technologically impressive. They’ll be the ones where teams built all three dimensions of budget-holder confidence. Economic pressure doesn’t care about your pilot. It cares whether you solve their problem or yours.


Category: E-Commerce

 

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