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Rare aesthetic: romanticizing childhood memories you thought were unique, only to realize theyre universal. A new TikTok trend has users posting nostalgia-laced memories of mundane but oddly specific childhood moments, ironically tagged as rare aesthetic. The clips are often set to the track “Gorof (Elixir) (feat. Sahra Dawho)” by Somali disco legends Dur-Dur Band. One example: Rare aesthetic: going to swimming lessons and being jealous of your mum sitting in the cafe, a TikTok user posted, alongside stock images of a swimming pool and its adjoining cafe. @laurenzopotenzo Hope this dont flop #fyp #rareaesthetic #foryou #trend Gorof (Elixir) (feat. Sahra Dawo) – Dur Dur Band If that stirs something in you, youre not alone. The post has racked up more than two million likes and over 10 million views. Why is it so specific and why do I also have this memory, one person asked. “Does anyone remember how good the taste of crisps was after youve been swimming or just me,” a second person wrote. These cafes were so comforting, the smell of coffee beans and cookies and hint of chlorine, added another. Other memories have gone similarly viral. Nearly 900,000 users engaged with a TikTok post about waking up at dawn to travel to the airport. There was always this certain smell that I cant describe in the air on those mornings, one person commented. And its always so cold, said another. And for some reason you always feel nauseous, added another. Turns out, we all felt this. @flopically.bojayna Most eerie but best feeling ever #foryoupage #rareaesthetic #trend original sound – maphinz love child Nostalgia is saturating culture right now, from movie reboots and music to viral TikTok trends. More than 60% of Americans report feeling nostalgic right now, per CivicScience data. Research published in Psychology of Popular Media also finds that people consume more nostalgia-inducing media during times of crisis Rather than a pull to reflect on personal memories, nostalgia has instead become a communal experience. One that people participate in via trends, helping to combat loneliness and be transported to a time when the biggest worry was which movie to pick out at Blockbuster that week. Some social media accounts lean on AI-generated scenes to spark those feelings of longing. Others simply resurface innocuous childhood moments and frame them through rose-tinted glasses. Rare aesthetic: School mornings during winter, another post reads. The slideshow shows damp streets lit by streetlights before sunrise, a cold drizzle in the air, and kids trudging to school. Low-key miss it, one person wrote.
Category:
E-Commerce
TikToks U.S. operations would be controlled by an investor consortium including Oracle, Silver Lake, and Andreessen Horowitz, under a framework the U.S. and China are finalizing, The Wall Street Journal reported on Tuesday, citing people familiar with the matter. A new company will be created to operate TikTok, with U.S. investors holding a roughly 80% stake and Chinese shareholders owning the rest, the report said. The company would also have an American-dominated board, with one member designated by the U.S. government. Current users of the app will be asked to shift to a new app, which TikTok has built and is testing, the newspaper reported. Reuters had reported in July that TikTok was preparing to launch a stand-alone app for U.S. users, which was expected to operate on a separate algorithm and data system from its global app. Oracle would handle user data at its facilities in Texas, The Wall Street Journal said, adding that while the U.S. and China are still working on the details of the potential deal, the terms may change. TikTok, Oracle, Silver Lake, and Andreessen Horowitzthe latter also known as “a16z”did not immediately respond to Reuters requests for comments. U.S. President Donald Trump on Tuesday signed an executive order delaying the enforcement of a 2024 law requiring the divestiture of Chinese ownership of TikTok until December 16. Earlier in the day, he also announced an agreement between the U.S. and China to keep TikTok operating in the United States. By Juby Babu, Reuters
Category:
E-Commerce
After more than a decade of steady improvement, the average Americans credit score fell for the second year in a row. Falling credit scores are just the latest sign that all is not well within the U.S. economy. According to a new report from the Fair Isaac Corp. (FICO), creator of the gold standard credit score used by most lenders, the average FICO score dropped to 715 between 2024 and 2025a two-point decrease and the biggest drop since 2009. The data also shows that compared with 2021, more Americans are falling into the low and high ends of the credit score range rather than the middle. In 2021, 38% of scores were between 600 and 749; in 2025, that percentage is 33.8%. The highest FICO score is 850. U.S. borrowers continue to grapple with high interest rates, a side effect of the Federal Reserves efforts to wrangle the soaring post-pandemic inflation that’s driving high prices. In spite of those effortsand with rate cuts imminentPresident Trumps tariffs are pushing inflation up yet again, making the cost of gas, groceries, clothes, and other essentials even less affordable. The recent K-shaped economy has led to financial stress for some borrowers impacted by affordability concerns stemming from inflation and higher interest rates, while others have benefited from increases in their stock market portfolios and home price appreciation, the FICO report states. That data reflects Americas wealth gap, wherein the rich get richer and the poor get poorer, hollowing out the middle class in the process. Americas two very different realities Members of Gen Z, relatively early in their credit journeys, saw the biggest credit score decrease, dropping three points in 2025. The decrease is the most notable among any age group in this years report, but also the largest drop for any age group since 2020. Falling credit scores among young people are linked to resumed student loan delinquency reporting, which reappeared on credit reports in February for the first time since the Coronavirus Aid, Relief, and Economic Security (CARES) Act was passed in March 2020. While only 17% of the broader U.S. population is still paying down a student loan, that percentage is 34% for Gen Z. Its no surprise then that 14% of Gen Zers had a 50-point score drop in the last year, with late student loan payments hitting their credit reports for the first time. Earlier this year, the Education Department warned student loan borrowers behind on their payments that their wages would be garnished. American taxpayers will no longer be forced to serve as collateral for irresponsible student loan policies, Education Secretary Linda McMahon said in April. Younger people are less likely to hold investments in the stock market, leaving them out in the cold when it comes to recent market gains. Between higher prices on everyday goods and high interest rates, many Americans are stuck navigating a uniquely challenging economy, even as wealthy investors continue to reap market wins. For people in the U.S distant from the stock markets highs, the economy is starting to feel like America during a very different eraa malaise backed by the new data. Delinquency rates on auto loans, credit cards, and personal loans are at or near their highest levels since 2009, during the Great Recessionand are more consistent with an economy in recession than one still in expansion, the FICO report states.
Category:
E-Commerce
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