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If youre a typical American, you get home from work and start flipping switches and turning knobsdoing laundry, cooking dinner, watching TV. With so many other folks doing the same, the strain on the electrical grid in residential areas is highest at this time. That demand will only grow as the world moves away from fossil fuels, with more people buying induction stoves, heat pumps, and electric vehicles. Thats a challenge for utilities, which are already managing creaky grids across the United States, all while trying to meet a growing demand for power. So theyre now trying to turn EVs from a burden into a boon. More and more models, for instance, feature vehicle-to-grid, or V2G, capabilities, meaning they can send power to the grid as needed. Others are experimenting with whats called active managed charging, in which algorithms stagger when EVs charge, instead of them all drawing energy as soon as their owners plug in. The idea is for some people to charge later, but still have a full battery when they leave for work in the morning. A new report from the Brattle Group, an economic and energy consultancy, done for EnergyHub, which develops such technology, has used real-world data from EV owners in Washington state to demonstrate the potential of this approach, both for utilities and drivers. They found that an active managed charging program saves up to $400 per EV each year, and the vehicles were still always fully charged in the morning. Utilities, too, seem to benefit, as the redistributed demand results in less of a spike in the early evening. That, in turn, would mean that a utility can delay costly upgradeswhich they need in order to accommodate increased electrificationsaving ratepayers money. Active managed charging works in conjunction with something called time of use, in which a utility charges different rates depending on the time of day. Between 4 and 9 p.m., when demand is high, rates are also high. But after 9 p.m., they fall. EV owners who wait until later in the evening to charge pay less for the same electricity. Time-of-use pricing discourages energy use when demand is highest, lightening the load and reducing how much electricity utilities need to generate. But theres nothing stopping everyone from plugging in as soon as cheaper rates kick in at 9 p.m. As EV adoption grows, that coordination problem can create a new spike in demand. An EV can be on its own twice the peak load of a typical home, said Akhilesh Ramakrishnan, managing energy associate at the Brattle Group. You get to the point where they start needing to be managed differently. Thats where active managed charging comes in. Using an app, an EV owner indicates when they need their car to be charged, and how much charge their battery needs for the day. (The app also learns over time to predict when a vehicle will unplug.) When they get home at 6 p.m., the owner can plug in, but the car wont begin to charge. Instead, the system waits until some point in the night to turn on the juice, leaving enough time to fully charge the vehicle by the indicated hour. If customers dont believe that were going to get them there, then theyre not going to allow us to control their vehicle effectively, said Freddie Hall, a data scientist at EnergyHub. The typical driver only goes 30 miles in a day, Hall added, requiring about two hours of charging each night. By actively managing many cars across neighborhoods, the system can more evenly distribute demand throughout the night: Folks will leave for work earlier or later than their neighbors, vehicles with bigger batteries will need more time to charge, and some will be almost empty while others may need to top up. Theyre all still getting the lower prices with time-of-use rates, but theyre not taxing the grid by all charging at 9 p.m. The results are actually very, very promising in terms of reducing the peak loads, said Jan Kleissl, director of the Center for Energy Research at the University of California, San Diego, who wasnt involved in the report. It shows big potential for reducing costs of EV charging in general. Active managed charging would allow the grid to accommodate twice the number of EVs before a utility has to start upgrading the system to handle the added load, according to the report. (And consider all the additional demand for energy from things like data centers.) Those costs inevitably get passed down to all ratepayers. But, the report notes, active managed charging could delay those upgrades by up to a decade. As EVs grow, if you dont implement these solutions, theres going to be a lot more upgrades, and thats going to lead to rate impacts for everyone, Ramakrishnan said. At the same time, EVs could help reduce those rates in the long term, thanks to V2G, a separate emerging technology. It allows a utility to call on EVs sitting in garages as a vast network of backup power. So when demand surges, those vehicles can send power to the grid for others to use, or just power the house theyre sitting in, essentially removing the structure from the grid and lowering demand. (And think of all the fleets of electric vehicles, like school buses, with huge batteries to use as additional power.) With all that backup energy, utilities might not need to build as many costly battery facilities of their own, projects that ratepayers wouldnt need to foot the bill for. Active managed charging and V2G could work in concert, with some batteries draining at 6 p.m. as they provide energy, then recharging later at night. But that ballet will require more large-scale experimentation. How are we going to fit in discharging a battery, as well as charging it overnight? Hall said. Because you do want it available the next day. To cut greenhouse gas emissions as quickly as possible, the world needs more EVs. Now its just a matter of making them benefit the grid instead of taxing it. This article originally appeared in Grist. Grist is a nonprofit, independent media organization dedicated to telling stories of climate solutions and a just future. Learn more at Grist.org
Category:
E-Commerce
When I tell fellow tech executives that every employee at sunday, from our engineers to our finance team, must complete a restaurant shift before they can fully onboard, I usually get confused looks. “You mean like, shadow someone?” they ask. No. I mean they tie on an apron, take orders, run food, and yes, deal with the 15-minute wait for the check that our product was literally built to eliminate. It sounds extreme. It is extreme. And it’s also one of the smartest business decisions we’ve made. Here’s why: business is often removed from the industries we serve. Were keeping that empathy right there. The Empathy Gap in Tech I’ve spent 25 years in the tech world, scaling e-commerce unicorns in Europe before cofounding sunday. I’ve seen brilliant engineers build elegant solutions to problems they’ve never personally experienced. I’ve watched product teams debate restaurant workflows they’ve only seen in wireframes. The result? Products that work in theory but fail in the chaos of a Friday night dinner rush. Using our industry as an example, the restaurant space cant be disrupted from a distance. It’s intensely human. A server manages six tables, remembers who wanted dressing on the side, tracks which kitchen orders are running late, and still needs to radiate warmth when checking on the anniversary couple at table twelve. When we ask them to adopt new technology, we’re not just changing their workflow, we’re asking them to trust us with their tips, their table turn times, and their relationship with guests. You can’t design for that kind of stakes without understanding them viscerally. What a Saturday Night Shift Teaches a Software Engineer Last month, I watched our newest engineer finish his restaurant shift at one of our partner locations. He was confident going in; he understood our API integrations, he knew our payment flow inside and out. But after five hours on his feet, he had a revelation. “At the end of my shift, I had to manually enter tips from 22 tables into the POS system,” he told me, exhausted. “Twenty-two times typing in amounts, double-checking I got the numbers right, worrying I’d accidentally shortchange myself or mess up the restaurant’s accounting. The whole time I’m thinking about the train I’m about to miss, and I’m doing math in my head to see if my night was even worth it. It took 15 minutes of my life I’ll never get back.” This wasn’t theoretical anymore. “I finally understood what we’re actually saving people from,” he told me the next day. “It’s not just 15 minutesit’s the mental load of worrying you made a mistake, the frustration of doing data entry when you’re exhausted, the indignity of technology making your life harder instead of easier. When I use sunday now, I know exactly whose time I’m giving back.” That’s the point. Empathy at scale isn’t built through user research reports. It’s built through experience. Hospitality as a Business Philosophy What started as a practical requirement has become central to how we think about everything at sunday. Hospitality isn’t about being nice. It’s about anticipating needs, moving with urgency, and making people feel valued even under pressure. Those principles translate directly to how we run our business. When a restaurant partner calls with an issue, our support team doesn’t respond with ticket numbers and SLAs. They respond like servers handling a complaint: with immediate acknowledgment, genuine concern, and a bias toward solving the problem now rather than escalating it later. Our customer success team knows that “I’ll get back to you tomorrow” is the tech equivalent of “your food will be out in a few minutes”a polite deflection that erodes trust. We’ve also borrowed the restaurant world’s obsession with the guest experience. In hospitality, there’s no such thing as “that’s not my table.” If a guest needs something, you handle it. We’ve tried to instill that same mentality. When a new market launch hits a snag, our engineers don’t wait for the ops team to flag it. When a sales issue arises, our product managers jump in. We move like a restaurant team during a rushfluid, collaborative, and focused on the experience we’re creating. The Metrics That Matter Here’s what surprised me most: this policy has become one of our best retention and recruiting tools. We’ve had a 94% retention rate among employees who complete the restaurant shift program, compared to 78% at my previous tech companies. Employees consistently rank it as one of their most valuable onboarding experiences. New hires tell us they appreciate working somewhere that values understanding over assumption. They like that leadership doesn’t just talk about customer obsessionwe quite literally make them walk in our customers’ shoes (and sensible non-slip ones at that). And when we hire, the restaurant shift requirement self-selects for people with the right mindset. Candidates who balk at the idea of working a shift often aren’t the right fit for our culture anyway. The ones who light up at the challenge? Those are our people. The tech industry loves to talk about disruption, but we’re often remarkably detached from the industries we claim to understand. We optimize for what we can measure: clicks, conversions, load times. And we miss what we can’t, the relief on a server’s face when they don’t have to chase down a credit card, the gratitude of a mom who can split a check without asking for help, the pride a restaurant owner feels when their team has more time to create memorable moments. Making our employees work restaurant shifts isn’t a cute culture quirk or a team-building exercise. It’s a business imperative. Every hour our team spends in a restaurant is an investment in building a product that actually solves real problems, not imagined ones. A Challenge to Tech Leaders I’d encourage every tech CEO, especially those building B2B products, to ask yourself: When was the last time you personally experienced the problem your product solves? Not observed it. Not read about it in research. Actually lived it? If the answer is “never” or “it’s been years,” you have a dangerous knowledge gap. Your team is making decisions based on assumptions, building for personas instead of people, and probably missing opportunities that would be obvious to anyone who spent a day in your customers’ reality. You don’t need to make it a formal policy like we have. But you do need to close the empathy gap between your builders and your users. Shadow a shift. Take customer service calls. Use your competitor’s products. Do whatever it takes to remember that behind every user statistic is a human being trying to do their job, feed their family, or simply have a nice dinner without waiting 15 minutes for the check. At sunday, we’ve learned that great technology in the hospitality space doesn’t come from brillian engineers alone. It comes from brilliant engineers who’ve burned their hand on a plate, forgotten which table ordered the gluten-free option, and felt genuine panic when the payment system hiccups during a Saturday night rush. That’s not just good culture. That’s good business.
Category:
E-Commerce
So, youve finally done it. No more putting it off, pushing through the grind, waiting for a more opportune time once things settle down. Alas, youve mustered up the gall to cash in on your paid vacation time. Now you have several days strung together to travel, rest, or do whatever the heck your heart desires. I love that for you. But before you slam your work laptop shut and Yabba dabba doo! your ass out of the office, theres one last thing. Youve gotta leave behind a message letting folks know youll be gone. You need to draft an out-of-office message. Out-of-office notes tend to be pretty standardcourtesy auto-replies letting folks know youre not working, when youll be back, and who, if anyone, they can contact in your stead. Sometimes people add a pop of color hinting at a life outside the office. But these things generally tend to be pretty vanilla. I, for one, wish corporate peeps got more real with this messaging. Treat these notes like early-stage Facebook status updates: Share what youre really thinking, feeling, and experiencing. This year is already a mess; immigrants continue to be targeted by the federal government, unemployment numbers remain dismal, and it seems like everyones got the flu. Why not keep it 100 for whoever reaches out in the interim? Longtime readers will remember when I presented a list of pandemic-era openers as alternatives to I hope this email finds you well. Here are some OOO notes I wish I had the heart to schedule. Deploy at your own risk. I am currently out of office, taking advantage of PTO that is technically unlimited but spiritually frowned upon. I am currently out of office, taking advantage of PTO that is technically unlimited but managerially frowned upon. I am currently out of office to recharge after running on vibes, caffeine, and anxiety for six consecutive quarters. I am out of office avoiding the news for my mental health. Please do not forward any think pieces. I am currently out of office closing the approximately 637 tabs I have openboth literally and mentally. I am currently out of office, wearing a quarter-zip sweater and drinking matcha. I hope this auto-reply finds you doing the same. Im OOO using the gym membership I will abandon by February. I am currently out of office, ignoring my inbox like its a group chat that is doing the most while Im trying to do the least. Ill be out of the office while my outie binge-watches Severance and realizes this job feels familiar. Upon my return, the work will continue to be mysterious and important. I am currently out of office, unpacking last year with a licensed professional. I am currently out of office, pondering the spiritual meaning of six-seven. I am currently out of office, updating my résumé just in case. I am currently out of office, rewatching Sinners so I can feel something again. I am currently out of office but will absolutely read this message anyway and respond once my brain stops buffering. I am currently out of office and launching my side hustle. Please subscribe to my Substack. I am currently out of office, but will be bumping that new A$AP Rocky album until further notice. Im OOO until my burnout is no longer a personality trait. I am currently out of office pivoting to my new self. Lets table this and circle back in Q2, when I have the bandwidth to get my ducks in a row. I am currently out of office, but dont expect a response as soon as I get back. Ill need a few days to remember how to do my job. I am currently out of office, but unfortunately still mentally available.
Category:
E-Commerce
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