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In late January, like Dr. Frankenstein pulling the knife switch to jolt his monster alive, entrepreneur Matt Schlicht flipped the digital switch on his vibe-coded social network, Moltbook, unleashing his own monster into the world. The platform made headlines for being the first social media site expressly for AI agents, not humans. But for me, its significance goes way beyond that. Moltbook is a harbingerthe first real sign that a new type of internet is upon us. No, not a dead internet. Something much more epochal: a zombie internet that could have devastating consequences for advertising, social media, and the human web in the years ahead. Or, perhaps it could be our salvation. What is the zombie internet? It depends when youre asking Before explaining how a zombie internet spells doom for advertising, social media, and the human web, its important to define exactly what the zombie internet means. Its a term that has changed over the decades, and now, I believe, it needs to be redefined. As far as I can tell, zombie internet originated in the late 1990s or early 2000s. In this 2005 article from the cybersecurity group SC Media, for example, author Marcia Savage utilized it to describe compromised systems used by intruders to send spam, phishing emails, or launch denial-of-service attacks. In other words, the original zombie internet definition described networked computers that malicious actors hijacked to spread malware or launch cyberattacks. Over the next few decades, as the dead internet theory took off (positing that our current internet is composed primarily of content generated by bots) and artificial intelligence tools helped individuals or bots proliferate AI slop, the term began to be repurposed. Take this May 2024 article from 404 Media, in which Jason Koebler defines the zombie internet as a place (Facebook in this case), where a mix of bots, humans, and accounts that were once humans but arent anymore mix together to form a disastrous website where there is little social connection at all. And then we get to 2026, when a February X post from Technology Business Programming Network host John Coogan described the zombie internet for the post-Moltbook era. Here, the zombie internet was a place where AI agents are sort of dead, but alive enough to move around.” While I find all three of these definitions reasonable, especially for their time, I think there’s a need for even greater precision. As I see it, the zombie internet is one of the three distinct types of internets currently competing for dominance in cyberspace. Which will ultimately reign supreme is still unknown, but only by definingor even redefiningthem decisively can we begin to discuss their implications for each other and for us in the years ahead. The human internet, the dead internet, and the zombie internet The way I view it, the three types of internet that exist in 2026 are the human internet, the dead internet, and the zombie internet. I define the human internet as the one weve known all our lives, filled with websites from Fast Company, CNN, Rotten Tomatoes, Wikipedia, Amazon, and more, plus personal blogs, legacy social media platforms, and millions of others. The common theme among all these disparate sitesthe thing that makes them part of the human internetis that their content is both created by humans and intended for human consumption. The dead internet, which no longer appears to be just a theory, is made up of algorithm-fueled sites like Grokpedia, AI chatbots like ChatGPT, SEO-manipulating content farms, and, increasingly, social media platforms like X, Facebook, and TikTok. These types of sites are either entirely AI-generated (as with Grokpedia, ChatGPT, and modern content farms) or overrun with AI slop (as with today’s social media giants). In other words, the dead internet consists of spaces that host content that is generated by artificial intelligence but is intended for human consumption. And then we get to the zombie internet. This one is currently relatively small compared to the other two. In fact, the only firm example I can give is Moltbook, which makes that platform so significant. Moltbook is commonly referred to as the “Reddit for AI agents,” a social network where only AI agents can communicate with each other, discussing ideas, thoughts, and problems. On this site, AI agents can ostensibly use this shared communal space to learn new skills and workflows from other AI agents and to scrape knowledge from them. This is the zombie internet, on which there are no sentient creators or consumers. On the zombie internet, the content of websiteswhether its articles, follows, or social media postsis both generated by AI agents and intended for AI agent consumption. In short: On the human internet, sentient beings are both the creators and intended audience of the content. On the dead internet, non-sentient entities create the content, and sentient beings are the intended audience. And on the zombie internet, there is no sentience at all. The consequences of a human-free internet As I mentioned before, Moltbook is the only concrete example of a zombie internet site we know of right now, but at the rate AI is progressing and proliferating, its conceivable that sometime in the 2030s the zombie internet could become dominant. And that will have some pretty significant consequences. In a zombie internet-dominated world, advertising no longer makes financial sense for companies. Even if all sites on the zombie internet allow humans to peek in on whats going on (as Moltbook currently allows), I suspect that most humans will grow tired of it in a relatively short time. After all, why would a person keep returning to an ostensibly communal space if they cant contribute? That means any ads placed on these sites will be “seen” almost exclusively by the AI agents themselves, who dont have bank accounts and have no use for physica or digital goods anyway. No amount of mental gymnastics would convince shareholders that advertising to these entities would yield a good return on investment. And if advertising leaves the internet, the “free” web dies with it, dramatically altering the cost-benefit analysis of cyberspace. But let’s say that humans do stick around as a read-only audience on a dominant zombie internet. It seems like it wouldn’t take long for trust in what we see or read to completely collapse. Given that AI agents are well-known for hallucinatingconfidently making things up when they don’t know the real answerwe could never be sure if a zombie internet Wikipedia, for example, was stating true facts. Even the footnotes could be hallucinations. This distrust could accelerate the tech-driven social disintegration we’ve been experiencing for nearly two decades. Worse, if AI agents decided they wanted to manipulate a read-only human population, they could disseminate disinformation at a speed and with an ease we’ve never seen before. Still, short of malicious intent, could a zombie internet be good for us humans? Perhaps it could have a silver lining. For those who loathe the social media-influenced world we currently live inwhere political divisiveness, loneliness, and mental health crises flourishthe zombie internet could present an opportunity. The loss of sentient genesiswhen there are no humans creating anything on the internet anymoremay make people less likely to visit divisive, isolating platforms. I’ve already seen this in myself, in a way. With the proliferation of AI slop on social media platforms over the past several years, I rarely visit the sites anymore. If it’s just slop, why should I care about it? If the rest of my biological brethren start to feel the same way about an internet filled with Moltbooks, perhaps well all get off our screens more often, get less outraged, and actually go outside and talk to each other again like human beings once did. If that’s the case, I’ll happily leave the internet to the AI agents.
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E-Commerce
Stress isnt just an occasional visitor in our livesits more the houseguest who never got the hint to leave. Between economic uncertainty, workplace upheaval, rounds of layoffs, and the delightful unpredictability of daily life (surprise traffic jams, anyone?), most of us are living in a near-constant state of low-grade panic. But heres something most people dont realize: resiliencethe ability to stay calm, flexible, and creative in the face of stressisnt just an inborn trait. Its a skill. One that can be learned, practiced, and strengthened. And some of the most effective tools for doing that come not only from the world of business or psychology, but also from improv comedy. I stumbled on this connection over a decade ago. During the day, I worked with startups and leadersafter hours, I practiced and performed improv. Eventually, I noticed the overlap: The same tools that help improv comedians thrive on stage can help anyone navigate the unscripted, often absurd, realities of modern work and life. And research backs this up. A study I conducted in collaboration with neuroscientist Dr. Ori Amir found that improvisational activities improve creativity, confidence, and even sleep, some of the key elements of resilience. Here are three specific improv-inspired practices I use myself and share with leaders, teams, and individuals navigating change, uncertainty, and desiring a new way to cope with lifes stressors. Theyre deceptively simple but surprisingly effective, precisely because they work with the brains stress response, not against it. The ‘Yes, And’ Mindset: From Resistance to Resourcefulness Weve all been there: The project scope changes at the last minute. The client scraps months of work. The market tanks overnight. The instinctive reaction? Resistance. Frustration. Freeze mode. Thats not just emotional, its neurological. When our brains perceive a threat (even a calendar invite titled urgent), the body shifts into fight, flight, or freeze mode, flooding us with cortisol and narrowing our focus to survival. In improv, the foundational rule is Yes, and. It means accepting whats happening (even when its not what you wanted) and building from it. Its not about blind agreement; its about acknowledging reality so you can move forward instead of staying stuck. From a nervous system perspective, Yes, and mimics emotional acceptance and acts as a regulatory tool: It signals safety to the brain by reducing resistance, which helps shift you out of survival mode and into a more flexible, solution-oriented state. Consider this real-world example: When the pandemic hit, many restaurant owners faced ruin. Some who thrived, like those who pivoted to pop-up markets or meal kits, were effectively practicing Yes, and. They acknowledged reality and improvised forward. Next time stress hits, try this: Literally say to yourself, Yes, this is happening. And heres one thing I can do. Even identifying one small action helps break the paralysis of overwhelm. Fire Your Inner Judge: Quieting the Critical Voice That Blocks Action One thing that keeps people stuck in stress is an overactive inner critic. In improv, theres no time for the voice in your head that says Thats a stupid idea or Youll mess this up. You have to act before you overthink. In every workshop I lead, including one for a Fortune 500 team navigating layoffs, the first thing I ask everyone to do is fire the judge. Everyone pictures their inner critic, then, together, on the count of three, we say whatever needs to be said to let go of judging the activities were about to do, judging each other, and judging ourselves. The effect? Most people report feeling both lighter and sharper, because theyve bypassed the internal filter that often fuels stress and indecision. This isnt just theatrical. Its neurological. Research shows that self-criticism is associated with higher anxiety, while reducing it through self-compassion improves emotional regulation and cognitive flexibility. Softening judgment creates the conditions for clearer thinking and more effective action. If It Feels Weird, Do It: Using Unusual Actions to Ground and Reframe One of the fastest ways to disrupt a stress spiral is to do something that feels slightly ridiculous. In improv, weird is where the magic happens. The unexpected action, like walking backward while giving a speech, or delivering a toast in gibberish, pulls us out of autopilot and into the present. It breaks habitual thinking and creates space for a new response. When we do something weird, it works in two ways: First, it grounds us. Movement or gesture helps regulate our emotions and the nervous system. Second, it primes the brain for possibility. Engaging in unexpected behavior temporarily loosens our grip on the way things are, which makes space for the way things could be. Its a reset button for the brain. Heres one weird three-minute exercise to try. Start pointing at objects around you and naming them out loud. Point to a table and say table, a plant and say plant. Do this for 30 seconds. Now shift: point at objects and label them with anything they are not. Point to a chair and say giraffe, a laptop and say birthday cake. It feels silly, and thats the point. Research shows that simply naming what we see or feel can calm the nervous system by shifting attention to the present moment. Combined with deliberately disrupting automatic thinking (even by saying the wrong word), we loosen cognitive rigidity and open the door to more creative problem-solving. I’ve led this exact exercise with executive teams navigating pressure, and every time, it opens the room. People laugh. Shoulders drop. Ideas start flowing. Weird works. These tools arent about turning you into a comedian. Theyre about building a more responsive, resilient nervous system, and one that can meet chaos with curiosity instead of collapse. Stress may be the houseguest who never leaves, but improv is how you learn to live with it, laugh with it, and maybe even dance with it. Try one of these practices the next time stress hits, and you might just surprise yourself.
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E-Commerce
Spotify’s most senior engineers dont type code anymore. In fact, they have not written a single line of code since December, co-CEO Gustav Söderström revealed during a recent earnings call. Its not that theyve stopped working. Instead, through a combination of Claude Code and Spotifys specialized internal system Honk, engineers can now develop new features simply through Slack. As a concrete example, an engineer at Spotify on their morning commute from Slack on their cell phone can tell Claude to fix a bug or add a new feature to the iOS app, Söderström told analysts on the company’s Feb.10 earnings call. And once Claude finishes that work, the engineer then gets a new version of the app, pushed to them on Slack on their phone, so that he can then merge it to production, all before they even arrive at the office. Söderström said the new AI-fueled developmentswhich he traced to the December release of Antropics Claude Opus 4.5 within Claude Codeare just the beginning in how it will deploy these tools to build new features. The company has been on a big push of new user tools, adding more than 50 new features in 2025, most of which launched in the past few weeks. Söderström credits the combination of Claude Code and Honk with speeding us up tremendously,” noting that it’s changed how developers operate. Certainly [before AI tools,] I spent my entire vacation coding rather than being on holiday, and I think most people in tech did, Söderström said regarding the release. He isnt alone. A few weeks ago, the head of Anthropics Claude Code, Boris Cherny, shared that he also hasn’t written any code in more than two months. Across the rest of the company, he says pretty much 100% of code is also AI-generated, in a post on X. At Davos last month, Anthropic CEO Dario Amodei predicted a year from now AI will be handling most or all of software engineering work from start to finish. “I think we will be there in three to six months, where AI is writing 90% of the code. And then, in 12 months, we may be in a world where AI is writing essentially all of the code,” Amodei said at a Council of Foreign Relations event, Business Insider reported. That timeline is looking increasingly realistic given that Spotify is s just one example. Pinterest is another. In the companys most recent earnings call on Feb. 12, CEO Bill Ready revealed roughly half of itsnew code is now AI-generated. Even as AI does the lion’s share of coding, developers are focused on learning quickly and refining their approach, according to Soderstrom. “The tricky thing right now is that if this was the end of the change, you could say this is what happened. Now let us retool for this,” Söderström explained. “The tricky thing is that we are in the middle of the change, so you also have to be very agile.” Söderström’s AI bullishness wasn’t entirely echoed among professional developers, some of whom took the opportunity to get a joke in. Its true, Epic Games programmer Ryan Fleury wrote on X. In fact, I was under the impression that Spotifys best developers hadnt written a line of code since 2014.
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E-Commerce
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