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Netflix will open the doors to its two gigantic in-person venues ahead of the busy holiday shopping season, letting fans step inside their favorite shows and movies at these experiential spaces. The Netflix House at the King of Prussia Mall near Philadelphia will open on November 12, followed by the Netflix House at the Galleria Dallas on December 11. These experiential spaces, which both occupy former department stores, were first announced in 2023 by the Los Gatos, California-based streaming service. The venues will offer a permanent year-round home for fans to engage with Netflix content, including a mix of complimentary and paid experiences. They are somewhat of a movie theater on steroids, offering theaters to catch screenings ofyou guessed itNetflix movies and shows, as well as some games and other experiences inspired by the streaming giants library of content. Both sites will also feature casual, full-service restaurants serving food and cocktails. Fans can sign up for the wait list to visit each location, including a choice of ticketed experiences. The Philadelphia location will offer mini golf and virtual reality games, while the Dallas location will have a game room. [Image: Netflix] STEP INTO SHOWS Netflix will be hyping some of its most-popular shows at these locations, including Wednesday, Squid Game, KPop Demon Hunters, and Love Is Blind. Whats more, the long-awaited final season of Stranger Things will premiere on November 26, eight days after the Philadelphia location opens. Theres an internet joke about whats happened since the last season of the show was released in 2022and the Netflix Houses offer a pertinent example, as they were announced and will open sooner than fans get the final season of the show. Netflix previously announced a third location, planned for the Las Vegas Strip, which is slated to open in 2027. The streaming giant is obviously betting its subscribers will have an appetite to play, shop, and taste their favorite content in-personand promises to update the experiences within regularly so theres a reason to return. This is fandom coming to life, where you can actually step inside the worlds youve been watching and loving for years, Marian Lee, Netflixs chief marketing officer said in a statement. Netflix is the most popular streaming service among American consumers, and 72% of respondents in a Pew Research Center survey released in July said they ever watch Netflix programming. By opening in-person experiential locations, Netflix will up the ante in the streaming wars, particularly as Hulu will soon be integrated into Disney+. Netflix reported second-quarter results in July, though executives did not mention the houses in its presentations to investors. The company reported another quarter of steady growth.
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E-Commerce
Delta Air Lines is trying something new. Its letting customers, as well as its employees, choose a new destination for its summer 2026 schedule. The airline recently announced that it would host the first-ever Route Race contest, which kicks off Monday and runs through August 29. It will let loyalty program members, SkyMiles Members, and Delta employees vote on a new European destination. The winning destination will be added to Deltas schedule next summer.“SkyMiles Members and Delta people are at the center of everything Delta does,” said Paul Baldoni, Delta’s senior vice president of network planning in a press release. “The Route Race is a celebration of their influence, giving our community a voice in where they want to fly next and inviting them to help shape Deltas global network.”Baldoni added, “The destinations where Delta flies are more than just dots on a maptheyre gateways to culture, connection, and possibility, and this is a chance for our Members and employees to bring one of them closer.” According to the announcement, Delta flies to over 300 destinations, which, this summer, included its largest transatlantic schedule yet and its first nonstop flight to Sicily. In an effort to continue expanding, it’s now asking its loyal customers and employees to weigh in on the next stop.Traditionally, airlines choose their destinations by analyzing trends, using market research, and staying competitive with what flights other airlines are offering. According to AeroTime, many airlines will frequently add European flights in the summer, so the new addition will likely already be in line with demand. Plus, since customers and employees are the ones deciding where to fly, the chances that the new destination will be a popular one seem fairly high. Loyalty members and Skymiles members can cast votes in the Fly Delta App. That hardest part will likely be picking between the three amazing European destinations: Sardinia, Malta, or Ibiza.
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E-Commerce
Its that time of the year again: The leaves havent begun to change and the sun is still blazing, but the quintessential flavor of fall, Starbuckss Pumpkin Spice Latte (PSL), is back. And while customers nationwide will be able to get their yearly fix, a few select locations will get a taste of an exclusive fall menuand a brand new seasonal latte that might just give the PSL a run for its money. Starbucks’s fall 2025 menu will drop in stores on August 26. Alongside the beloved PSL, the coffeehouse chain is bringing back its Pumpkin Cream Cold Brew, Iced Pumpkin Cream Chai, and Pecan Crunch Oatmilk Latte. This year, Starbucks is also adding an Italian Sausage flavor to its line of Egg Bites, alongside a new Pecan Oatmilk Cortado, which Allrecipes reports is made with three shots of Starbucks Blonde Espresso plus pecan, brown butter, and holiday baking spice flavors. Starbucks customers in 3 cities get even more In New York City, Chicago, and Seattle, some customers will have access to an even wider selection of fall drinks. Today, Starbucks announced an exclusive fall menu for its premium Reserve roasteries and stores, which the company describes as locations dedicated to experimenting with coffee as an art form. Here are the new items on offer this year: Coffee Pumpkin Spice Duo Flight: This item includes two beverages: an Iced Pumpkin Spice Masala Chai Latte and a Pumpkin Spice Whiskey Barrel-Aged Cold Brew (which, as the name suggests, pairs cold brew aged in a whiskey barrel with a pumpkin-spice sauce). Starbucks describes the pairing as crafted to be enjoyed side by side for the ultimate pumpkin spice tasting. Tiramisu Latte: This special beverage might just dethrone the PSL for the title of the most indulgent liquid fall treat. It combines Starbucks Reserve espresso with rich dark chocolate and steamed milk, topped with a layer of tiramisu cold foam and a dusting of dark chocolate mocha powder. Per the press release, it will be a permanent addition to Reserve menus. [Photo: Starbucks] Cocktail Pumpkin Spice Whiskey Barrel-Aged Manhattan: Who says the PSL is just a daytime drink? At Reserve locations, the beverage is getting a boozy glow-up featuring Whiskey Barrel-Aged Cold Brew, Knob Creek Bourbon, Carpano Antica Formula Vermouth, Averna Amaro, Scrappys Aromatic Bitters, and a pumpkin pie spice cold foam. Cheers! Food Pumpkin Smores Tart: For those seeking to wash down their sweet beverage with an even sweeter dessert, this item is described as a crisp graham cracker shell filled with creamy pumpkin cheesecake topped with caramel gold chocolate ganache and toasted marshmallows. Squash and Ricotta Galette: This savory tart pairs a parmesan crust with a filling of ricotta and roasted seasonal squash, finished with fresh herbs and parmigiano Reggiano. Coffee Hazelnut Brioche: Rounding out the Reserves new bakery items is a coffee-flavored brioche filled with hazelnut cream and topped with a coffee hazelnut glaze.
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E-Commerce
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