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For years, accessibility was treated as a compliance exercise, something required rather than desired. Yet in todays consumer landscape, where aging, chronic illness, and situational disability touch every household, accessibility is no longer a specialty category. It is one of the biggest growth opportunities in business. Companies that recognize this shift are discovering a new kind of ROI. It is not return on investment alone. It is return on inclusion. Return on inclusion happens when brands design products, services, and experiences for people across all levels of ability, not as an afterthought but from the start. When companies do this, they not only expand their total addressable market; they build loyalty, relevance, and emotional connection. In a world where product categories are crowded and loyalties are fragile, inclusion is becoming one of the strongest competitive advantages. INCLUSION EXPANDS MARKET REACH Nearly every person will experience a disability at some point in life. Some will be permanent, like paralysis or arthritis. Many will be temporary, like recovering from surgery or managing a sprained wrist. Others will be situational. Situational disabilities occur when external conditions limit ones abilities, like carrying groceries that occupy your hands and make it difficult to open a door, using a mobile phone in bright sunlight that washes out the screen, or trying to follow a conversation in a noisy environment where hearing becomes challenging. These circumstances are universal, which means the audience for accessible products is universal too. When companies design with these realities in mind, they open their products to more users and more use cases. A bed that improves mobility helps someone with arthritis, but it also helps someone recovering from an injury or taking care of a newborn. A kitchen tool designed for dexterity challenges becomes easier for everyone to use. The more inclusive a product is, the more people can say, This works for me. Inclusion grows the market because it grows the moments when a product is relevant. INCLUSION BUILDS EMOTIONAL LOYALTY Brands often underestimate the emotional impact of accessibility. People form their strongest attachments to products that make their lives easier, safer, and more dignified. When a product removes friction or eliminates frustrations someone has struggled with for years, the emotional response is immediate. It becomes a product they trust, recommend, and repurchase. Consumers reward brands that make them feel seen. They remember the company that listened to their needs or anticipated their challenges. This is especially powerful for people who have rarely felt included in mainstream product design. When brands design with dignity, people feel valued rather than accommodated. That emotional connection becomes a durable form of loyalty in a marketplace where loyalty is hard to earn. INCLUSION REDUCES CHURN AND INCREASES LONGEVITY Products that work for people across different stages of life stay in use longer. A chair that feels good at age 40 but also feels good at age 70 has a longer lifespan in the home. A bathroom fixture that supports mobility today and continues to support it as abilities change becomes a long-term investment. When design anticipates the natural progression of life, customers do not need to replace products as their needs evolve. This strengthens trust in the brand and reduces churn. When people know they can rely on a company through different life stages, that company becomes their default choice. INCLUSION ENCOURAGES INNOVATION Many breakthrough innovations start at the edges, not the center. Voice control, curb cuts, electric toothbrushes, ergonomic grips, and captioning all began as accessible solutions. They became mainstream not because they were designed for everyone, but because they worked so well that everyone adopted them. Designing for the edges forces companies to confront real constraints and real needs. Constraints inspire novel thinking. They reveal overlooked use cases and untapped potential. When teams design for a wider variety of abilities, they expand their creativity and produce ideas that would not have surfaced otherwise. In this way, inclusion is not a limitation. It is a catalyst. INCLUSION STRENGTHENS BRAND REPUTATION Todays consumers expect brands to demonstrate values, not just state them. Designing for inclusion communicates empathy, responsibility, and leadership. It signals a commitment to humanity rather than a narrow focus on a demographic segment. Companies that embrace inclusion early build reputational equity that becomes increasingly valuable over time. As society becomes more aware of disability and aging, brands that lead with empathy will stand apart. They will also attract talent, partnerships, and consumer goodwill. Return on inclusion is not just internal. It is cultural. INCLUSION CREATES A BETTER PRODUCT FOR EVERYONE The strongest case for return on inclusion is also the simplest. Inclusive products are better products. They are easier to use, more intuitive, more comfortable, safer, clearer, and more emotionally engaging. They remove friction. They reduce error. They prevent injury. They inspire confidence. This does not dilute creativity. It strengthens it. It forces teams to consider how a product is seen from 10 feet away, how it is understood from three feet away, and how it feels within one foot. It challenges teams to design for discovery, delight, and long-term use. Inclusion expands the criteria for success, and in doing so, produces a better outcome for everyone. THE FUTURE BELONGS TO INCLUSIVE BRANDS As the population ages and public awareness of accessibility grows, return on inclusion will become one of the most important business metrics of the next decade. Companies that design with inclusion at the core will grow their markets, deepen loyalty, and lead with integrity. Inclusion is no longer a compliance requirement or a niche specialty. It is a strategy for growth, innovation, and long-term relevance. The brands that understand this now will shape the next chapter of consumer experience. The future belongs to those who design for every body. Ben Wintner is CEO of Michael Graves Design.
Category:
E-Commerce
Brigitte Bardot, the French 1960s sex symbol who became one of the greatest screen sirens of the 20th century and later a militant animal rights activist and far-right supporter, has died. She was 91.Bardot died Sunday at her home in southern France, according to Bruno Jacquelin, of the Brigitte Bardot Foundation for the protection of animals. Speaking to The Associated Press, he gave no cause of death, and said that no arrangements had been made for funeral or memorial services. She had been hospitalized last month.Bardot became an international celebrity as a sexualized teen bride in the 1956 movie “And God Created Woman.” Directed by then husband Roger Vadim, it triggered a scandal with scenes of the long-legged beauty dancing on tables naked.At the height of a cinema career that spanned more than two dozen films and three marriages, Bardot came to symbolize a nation bursting out of bourgeois respectability. Her tousled, blond hair, voluptuous figure and pouty irreverence made her one of France’s best-known stars, even as she struggled with depression.Such was her widespread appeal that in 1969 her features were chosen to be the model for “Marianne,” the national emblem of France and the official Gallic seal. Bardot’s face appeared on statues, postage stamps and coins.“We are mourning a legend,” French President Emmanuel Macron said in an X post.Bardot’s second career as an animal rights activist was equally sensational. She traveled to the Arctic to blow the whistle on the slaughter of baby seals. She also condemned the use of animals in laboratory experiments, and she opposed Muslim slaughter rituals.“Man is an insatiable predator,” Bardot told The Associated Press on her 73rd birthday, in 2007. “I don’t care about my past glory. That means nothing in the face of an animal that suffers, since it has no power, no words to defend itself.”Her activism earned her compatriots’ respect and, in 1985, she was awarded the Legion of Honor, the nation’s highest recognition. Turn to the far right Later, however, she fell from public grace as her animal protection diatribes took on a decidedly extremist tone. She frequently decried the influx of immigrants into France, especially Muslims.She was convicted and fined five times in French courts of inciting racial hatred, in incidents inspired by her opposition to the Muslim practice of slaughtering sheep during annual religious holidays.Bardot’s 1992 marriage to fourth husband Bernard d’Ormale, a onetime adviser to far-right National Front leader Jean-Marie Le Pen, contributed to her political shift. She described Le Pen, an outspoken nationalist with multiple racism convictions of his own, as a “lovely, intelligent man.”In 2012, she supported the presidential bid of Marine Le Pen, who now leads her father’s renamed National Rally party. Le Pen paid homage Sunday to an “exceptional woman” who was “incredibly French.”In 2018, at the height of the #MeToo movement, Bardot said in an interview that most actors protesting sexual harassment in the film industry were “hypocritical,” because many played “the teases” with producers to land parts.She said she had never had been a victim of sexual harassment and found it “charming to be told that I was beautiful or that I had a nice little ass.” Privileged but ‘difficult’ upbringing Brigitte Anne-Marie Bardot was born Sept. 28, 1934, to a wealthy industrialist. A shy child, she studied classical ballet and was discovered by a family friend who put her on the cover of Elle magazine at age 14.Bardot once described her childhood as “difficult” and said that her father was a strict disciplinarian who would sometimes punish her with a horse whip.Vadim, a French movie produce who she married in 1952, saw her potential and wrote “And God Created Woman” to showcase her provocative sensuality, an explosive cocktail of childlike innocence and raw sexuality.The film, which portrayed Bardot as a teen who marries to escape an orphanage and then beds her brother-in-law, had a decisive influence on New Wave directors Jean-Luc Godard and François Truffaut, and came to embody the hedonism and sexual freedom of the 1960s.The film was a box-office hit, and it made Bardot a superstar. Her girlish pout, tiny waist and generous bust were often more appreciated than her talent.“It’s an embarrassment to have acted so badly,” Bardot said of her early films. “I suffered a lot in the beginning. I was really treated like someone less than nothing.”Bardot’s unabashed, off-screen love affair with co-star Jean-Louis Trintignant eradicated the boundaries between her public and private life and turned her into a hot prize for paparazzi.Bardot never adjusted to the limelight. She blamed the constant media attention for the suicide attempt that followed 10 months after the birth of her only child, Nicolas. Photographers had broken into her house two weeks before she gave birth to snap a picture of her pregnant.Nicolas’ father was Jacques Charrier, a French actor who she married in 1959 but who never felt comfortable in his role as Monsieur Bardot. Bardot soon gave up her son to his father, and later said she had been chronically depressed and unready for the duties of being a mother.“I was looking for roots then,” she said in an interview. “I had none to offer.”In her 1996 autobiography “Initiales B.B.,” she likened her pregnancy to “a tumor growing inside me,” and described Charrier as “temperamental and abusive.”Bardot married her third husband, West German millionaire playboy Gunther Sachs, in 1966, and they divorced three years later.Among her films were “A Parisian” (1957); “In Case of Misfortune,” in which she starred in 1958 with screen legend Jean Gabin; “The Truth” (1960); “Private Life” (1962); “A Ravishing Idiot” (1964); “Shalako” (1968); “Women” (1969); “The Bear And The Doll” (1970); “Rum Boulevard” (1971); and “Don Juan” (1973).With the exception of 1963’s critically acclaimed “Contempt,” directed by Godard, Bardot’s films were rarely complicated by plots. Often they were vehicles to display Bardot in scanty dresses or frolicking nude in the sun.“It was never a great passion of mine,” she said of filmmaking. “And it can be deadly sometimes. Marilyn (Monroe) perished because of it.”Bardot retired to her Riviera villa in St. Tropez at the age of 39 in 1973 after “The Woman Grabber.” As fans brought flowers to her home Sunday, the local St. Tropez administration called for “respect for the privacy of her family and the serenity of the places where she lived.” Middle-aged reinvention She emerged a decade later with a new persona: An animal rights lobbyist, her face was wrinkled and her voice was deep following years of heavy smoking. She abandoned her jet-set life and sold off movie memorabilia and jewelry to create a foundation devoted exclusively to the prevention of animal cruelty.Depression sometimes dogged her, and she said that she attempted suicide again on her 49th birthday.Her activism knew no borders. She urged South Korea to ban the sale of dog meat and once wrote to U.S. President Bill Clinton asking why the U.S. Navy recaptured two dolphins it had released into the wild.She attacked centuries-old French and Italian sporting traditions including the Palio, a free-for-all horse race, and campaigned on behalf of wolves, rabbits, kittens and turtle doves.“It’s true that sometimes I get carried away, but when I see how slowly things move forward my distress takes over,” Bardot told the AP when asked about her racial hatred convictions and opposition to Muslim ritual slaughter,In 1997, several towns removed Bardot-inspired statues of Marianne after the actress voiced anti-immigrant sentiment. Also that year, she received death threats after calling for a ban on the sale of horse meat.Environmental campaigner Paul Watson, who was beaten on a seal hunt protest in Canada alongside Bardot in 1977 and campaigned with her for five decades, acknowledged that “many disagreed with Brigitte’s politics or some of her views.”“Her allegiance was not to the world of humans,” he said. “The animals of this world lost a wonderful friend today.”Bardot once said that she identified with the animals that she was trying to save.“I can understand hunted animals, because of the way I was treated,” Bardot said. “What happened to me was inhuman. I was constantly surrounded by the world press.” Elaine Ganley provided reporting for this story before her retirement. Angela Charlton contributed to this report. Thomas Adamson and Elaine Ganley, Associated Press
Category:
E-Commerce
A potent winter storm threatened blizzard-like conditions, treacherous travel, and power outages in parts of the Upper Midwest as other areas of the country braced Monday for plunging temperatures, strong winds, and a mix of snow, ice, and rain.The snow and strengthening winds began spreading Sunday across the northern Plains, where the National Weather Service warned of whiteout conditions and possible blizzard conditions that could make travel impossible in some areas. Snowfall totals were expected to exceed a foot (30 centimeters) across parts of the upper Great Lakes and as much as double that along the south shore of Lake Superior.“Part of the storm system is getting heavy snow, other parts of the storm along the cold front are getting higher winds and much colder temperatures as the front passes,” said Bob Oravec, a lead forecaster at the National Weather Service office in College Park, Maryland. “They’re all related to each other different parts of the country will be receiving different effects from this storm.”The weather service warned of “dangerous wind chills” as low as minus 30 degrees Fahrenheit (minus 34.4 degrees Celsius) in North Dakota and into Minnesota from Sunday night into Monday.In the South, meteorologists warned severe thunderstorms are likely to signal the arrival of a sharp cold front bringing a sudden drop in temperatures and strong north winds that will abruptly end days of record warmth throughout that region.The high temperature in Atlanta was around 72 F (22 C) on Sunday, continuing a warming trend after climbing to 78 F (about 26 C) to shatter the city’s record high temperature for Christmas Eve, the National Weather Service said. Numerous other record high temperatures were seen across the South and Midwest on the days after Christmas.But the incoming cold front was expected to drop rain on much of the South late Sunday night into Monday, and a big drop in temperatures Tuesday. Forecasters said the low temperature in Atlanta to 25 F (minus 3.9 C) by early Tuesday morning. The colder temperatures in the South are expected to persist through New Year’s Day.In Dallas, Sunday temperatures in the lower 80s (upper 20s C) could drop down to the mid 40s (single digits Celsius). In Little Rock, high temperatures of around 70 (21 C) on Sunday could drop down to highs in the mid-30s on Monday.“We’re definitely going back towards a more winter pattern,” Oravec said.The storm is expected to intensify as it moves east, drawing energy from a sharp clash between frigid air plunging south from Canada and unusually warm air that has lingered across the southern United States, according to the National Weather Service. Leah Willingham and Jeff Martin, Associated Press
Category:
E-Commerce
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