In the three months since Target overhauled its policies on diversity, equity, and inclusion, the retailer has faced an onslaught of public criticism and a boycott that has carried on for weeks. There has been a clear impact on its business: Foot traffic has reportedly dropped for the last 10 weeks, and Target disclosed that sales had dipped in February. The company’s stock price is the lowest it has been in four years.
Now CEO Brian Cornell is meeting with Al Sharpton (at Target’s request) to discuss the company’s DEI stance and commitment to the Black community, according to a CNBC report. As the head of civil rights organization National Action Network, Sharpton has started taking companies to task for pulling back on DEI efforts: Just this week, he met with PepsiCo after threatening to mount a boycott against the company. Sharpton has said he would consider pushing for a boycott of Target as well, depending on the outcome of his discussion with Cornell.
You cant have an election come and all of a sudden, change your old positions, Sharpton said in an interview with CNBC. If an election determines your commitment to fairness then fine, you have a right to withdraw from us, but then we have a right to withdraw from you.
Target was not immediately available for comment.
Sharpton’s attempts to hold companies like Target accountable for their change of heart on DEI is also a counterweight to the social media campaign waged by conservative activist Robby Starbuck, who has pressured a number of companies to drop DEI policies over the last year.
The changes to Target’s DEI policieswhich the company announced in late Januarywound down its diversity goals and also ended its participation in the Human Rights Campaign’s Corporate Equality Index, a popular benchmarking survey that measures workplace inclusion for LGBTQ+ employees. Plenty of other companies have taken a similar position in recent months, especially as the Trump administration has ramped up its attack on corporate diversity programs, increasing the risk of litigation for major employers.
But the vocal response to Target’s reversal on DEI is not exactly unexpected, given the company had made a concerted effort to engage Black entrepreneurs and consumers, particularly in the aftermath of George Floyd’s murder. Target also took aim at programs that helped attract more Black and minority suppliers, which had benefited many underrepresented business owners over the years.
It’s not clear whether Sharpton will proceed to call for a boycott after speaking with Cornell. (Some Black entrepreneurs have also been split on the issue, arguing it could hurt their business.) But Sharpton has claimed he is looking for some kind of pledge that indicates Target will continue supporting the Black community. You made commitments based on the George Floyd movement what changed? Sharpton told CNBC. Are you trying to say everythings fine now, because the election changed? Thats insulting to us.
When it comes to sharing Instagram Reels with friends, the process of three taps to get a Reel from A to B can feel surprisingly tedious. Now, Instagram has addressed that issue with its latest feature: Instagram Blend.
Announced on Thursday, Blend lets users create invite-only, personalized Reels feeds with friends. By tapping a new two-emoji-hugging icon (the Blend icon) within a chat, you can start or accept a Blend. Once active, Instagram will begin recommending Reels for both users in a shared feed, powered by an algorithm. The feature works in one-on-one DMs as well as group chats. These recommendations, refreshed daily, are said to be unique to each Blend and based on prior activity on the platform.
“We want Instagram to be a place where people connect over creativity, and this is one more way to do that. Its a really fun way to not only share your interests, but to learn a little bit about your friends interests and then you can actually start conversations about that content that you discover,” Instagram head Adam Mosseri said in a Reel.
View this post on Instagram A postshared by Adam Mosseri (@mosseri)
Instagrams newest feature offers something social media users currently cant find elsewhere (Im looking at you, TikTok). It arrives at a time when several platforms are positioning themselves to capitalize on TikToks uncertain future. Blend is most comparable to Spotifys Blend playlistsshared playlists that merge the music tastes of two or more users. But instead of listening to music while hanging out, youre scrolling Reels together.
For Instagram, Blend could boost watch time by encouraging shared short-form content consumption and allowing users to get to know each others algorithmic preferences. It might also increase Reel discovery, as the feed surfaces a mix of yours and your friendsor, if youre feeling bold, your loversrecommendations. You just have to hope they havent recently fallen into any particularly weird corners of the internet.
